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2021 BioPharma eMarketing Virtual Summit: Post-Pandemic

9:15am - 4:00pm ET May 18-19, 2021 | Virtual / On-Demand Summit

Game-Changing Digital Transformation and Marketing Strategy to Secure Future BioPharma Marketing Success

ATTEND             SPONSOR

2021 BioPharma eMarketing Virtual Summit: Post-Pandemic

9:15am - 4:00pm ET May 18-19, 2021 | Virtual / On-Demand Summit

Game-Changing Digital Transformation and Marketing Strategy to Secure Future BioPharma Marketing Success

ATTEND             SPONSOR

2021 BioPharma eMarketing Virtual Summit: Post-Pandemic

9:15am - 4:00pm ET May 18-19, 2021 | Virtual / On-Demand Summit

Game-Changing Digital Transformation and Marketing Strategy to Secure Future BioPharma Marketing Success

ATTEND             SPONSOR

2021 BioPharma eMarketing Virtual Summit: Post-Pandemic

9:15am - 4:00pm ET May 18-19, 2021 | Virtual / On-Demand Summit

Game-Changing Digital Transformation and Marketing Strategy to Secure Future BioPharma Marketing Success

ATTEND             SPONSOR

Save 41% on attendance ($499 regular) if you register within:

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Interested in showcasing your digital marketing expertise to our audience of 100’s of senior pharma marketers? Want to generate leads and customers from the Summit directly?

Summit Day One – Tuesday, May 18th, 2021

ALL TIMES ARE IN U.S. EASTERN TIME

Full 2021 Summit is recorded and will be available On-Demand for a further 6 months

9:05am

Welcome and Chairperson’s Introduction & Opening Remarks

9:15am

SPEED NETWORKING ON BRELLA

Explore the Summit virtual platform, connect with and engage fellow attendees, and visit the BioPharma eMarketing Summit partner agency and marketing service solutions pages.

9:30am

KEYNOTE: Leading Global Digital Transformation within your Organization: Beyond the Pandemic
Nikos Georgiades

Nikos Georgiades

Senior Vice President, Global Head of Digital Commercial Execution

Novartis

10:00am

Revolutionizing your HCP go-to-Market Digital Strategy in a Post-Pandemic World
Mohanad Fors

Mohanad Fors

Head of Global Commercial Digital Innovation & Head Botanist @ Digital Garden

Almirall

10:30am

How Sanofi Developed and Enabled Machine-Learning Omnichannel Customer Journeys
Craig McGettigan

Craig McGettigan

Head, Multichannel Engagement, US Business Operations and Support

Sanofi

11:00am

AGENCY SHOWCASE #1​

Hear directly and learn from some of the most create minds in healthcare digital marketing. Hear examples and learn more about agency collaboration opportunities, as well as how your brand can bee propelled with the right partner and direction.

11:10am
PANEL: Understanding and Capitalizing on New Digital Models in a Post-Pandemic Healthcare Era
Melissa Saw

Melissa Saw

Global Digital Director, Marketing Procurement

Bayer

Ramesh Varadarajan

Ramesh Varadarajan

Senior Director, Global Omnichannel Services & Solutions

Pfizer, Inc.

John Vieira

John Vieira

Senior Vice President, US Commercialization

Sol-Gel Technologies

Craig McGettigan

Craig McGettigan

Head, Multichannel Engagement, US Business Operations and Support

Sanofi

11:40am

Building your Brand before Digital: Startup Digital Perspectives
Lindsey	Karberg

Lindsey Karberg

Vice President of Marketing

Verana Health

12:10pm
Building Your Brand's Digital Ecosystem - What It Takes to Fully Embed Digital into your Core Business Strategy
Neil Keene

Neil Keene

Director, US Marketing, Enhanze

Halozyme

12:40pm

AGENCY SHOWCASE #2

Hear directly and learn from some of the most create minds in healthcare digital marketing. Hear examples and learn more about agency collaboration opportunities, as well as how your brand can bee propelled with the right partner and direction.

12:50pm
Virtual Lunch Break

Grab a snack explore the Summit virtual platform, engage fellow attendees, and visit the BioPharma Agency Partners and Digital marketing Services companies solutions pages. Likewise, connect with other Summit attendees through the Brella chat and networking portals.

1:30pm

Mourning the Death of the Third Party Cookie: What's Next for HCP Digital Metrics and Engagement?
Jeremy Pincus

Jeremy Pincus

Global Head of Digital Marketing Technologies and Platforms

GlaxoSmithKline

2:00pm

Using Paid and Organic Omnichannel Marketing Strategies to Drive Business Impact and Penetrate your Target Audience
Gaetan Akinrolabu

Gaetan Akinrolabu

Director, Paid Media and Social Media Strategy, Corporate Affairs / Digital

Bristol Myers Squibb

2:30pm

Artificial Intelligence — Super Hearing for Healthcare Marketers. Making AI and Machine Learning Practical

3:00pm

AGENCY SHOWCASE #3

Hear directly and learn from some of the most create minds in healthcare digital marketing. Hear examples and learn more about agency collaboration opportunities, as well as how your brand can bee propelled with the right partner and direction.

3:10pm

Brand-Realignment: Personalize your Marketing in the Healthcare Experience Economy
Robert Heller

Robert Heller

President

Heller, Inc.

3:40pm

Strategizing Successful Digital Product Launches During a Pandemic: What you Need to Know
Tatiana	Zhukovskaya

Tatiana Zhukovskaya

Senior Director, Marketing

Revance Therapeutics, Inc.

4:10pm

AGENCY SHOWCASE #4

Hear directly and learn from some of the most create minds in healthcare digital marketing. Hear examples and learn more about agency collaboration opportunities, as well as how your brand can bee propelled with the right partner and direction.

4:20pm

SPEED NETWORKING ON BRELLA

Explore the Summit virtual platform, connect with and engage fellow attendees, and visit the BioPharma eMarketing Summit partner agency and marketing service solutions pages.

4:40pm

Chair’s Closing Remarks and End of Day One

Summit Day Two – Wednesday, May 19th, 2021

ALL TIMES ARE IN U.S. EASTERN TIME

Full 2021 Summit is recorded and will be available On-Demand for a further 6 months

9:05am

Chairperson’s Introduction & Opening Remarks

9:15am

SPEED NETWORKING ON BRELLA

Explore the Summit virtual platform, connect with and engage fellow attendees, and visit the BioPharma eMarketing Summit partner agency and marketing service solutions pages.

9:30am

Understanding the Importance of a Post-Pandemic Digital Patient Engagement Strategy
Venu Vittaladevuni

Venu Vittaladevuni

Patient Engagement Leader (Director)

Genentech

10:00am

Post-Pandemic Marketing Leadership: Creating a Culture that Resonates with your New Customer

10:30am

HCP Multichannel and Digital Engagement: Customer Centricity and the Need to Change
Melody Toorneman

Melody Toorneman

Director Digital Practices

GlaxoSmithKline

11:00am

AGENCY SHOWCASE #5

Hear directly and learn from some of the most create minds in healthcare digital marketing. Hear examples and learn more about agency collaboration opportunities, as well as how your brand can bee propelled with the right partner and direction.

11:10am

Social and Digital Empowerment of Patients Digitally: Redefining Patient-Centricity Internally
Patricia Molina Dalmases

Patricia Molina Dalmases

Associate Director, Global Marketing

Merck & Co.  (* Subject to final confirmation)

11:40am

Revolutionizing Your Brand Campaign via Social Listening, Content Strategy & Predictive Modeling

12:10pm

PANEL: Targeted Digital Strategy for Healthcare Customer Experience (Cx)
Gaetan Akinrolabu

Gaetan Akinrolabu

Director, Paid Media and Social Media Strategy, Corporate Affairs / Digital

Bristol Myers Squibb

John Vieira

John Vieira

Senior Vice President, US Commercialization

Sol-Gel Technologies

Josef Bednarik

Josef Bednarik

Director, US Medical Affairs

Eli Lilly

12:40pm

AGENCY SHOWCASE #6

Hear directly and learn from some of the most create minds in healthcare digital marketing. Hear examples and learn more about agency collaboration opportunities, as well as how your brand can bee propelled with the right partner and direction.

12:50pm
Virtual Lunch Break

Grab a snack explore the Summit virtual platform, engage fellow attendees, and visit the BioPharma Agency Partners and Digital marketing Services companies solutions pages. Likewise, connect with other Summit attendees through the Brella chat and networking portals.

1:30pm

Utilizing Big Data to Tell Stories & Streamline your Social Engagement

2:00pm

Revolutionizing your Brands Social Strategy: Building a and Automating a Digital Presence
Milena Mitova

Milena Mitova

Senior Manager, Marketing Operations & Automation

Bausch Health

2:30pm

Global Capability Building: Utilizing Data to Improve Customer Centricity within your Global Brand
Dicla Veliz Salce

Dicla Veliz Salce

Global Marketing Excellence Head

Novartis  (* Subject to final confirmation)

3:00pm

AGENCY SHOWCASE #7

Hear directly and learn from some of the most create minds in healthcare digital marketing. Hear examples and learn more about agency collaboration opportunities, as well as how your brand can bee propelled with the right partner and direction.

3:10pm

Global Capability Building: Utilizing Data to Improve Customer Centricity within your Global Brand
Jill Wassil

Jill Wassil

Digital Marketing Director

Urovant Sciences

3:40pm

2021 & Beyond: Disruptive Marketing Strategies & the New Norm Driving Healthcare Engagement

4:10pm

Patient Marketing Post Pandemic: Understanding Trends and Data to Future-Proof your Brand

4:40pm

AGENCY SHOWCASE #8

Hear directly and learn from some of the most create minds in healthcare digital marketing. Hear examples and learn more about agency collaboration opportunities, as well as how your brand can bee propelled with the right partner and direction.

4:50pm

SPEED NETWORKING ON BRELLA

Explore the Summit virtual platform, connect with and engage fellow attendees, and visit the BioPharma eMarketing Summit partner agency and marketing service solutions pages.

5:00pm

Chair’s Closing Remarks and End of 2021 Summit

Attend

Join 100’s of leading pharma and biotech digital marketing pioneers in this interactive, engaging “TED-style” Summit. Advance your ENTIRE TEAM with two years worth of new strategies and expertise in just two days!

Sponsorship

Take advantage of the unique opportunity to engage your direct target audience face-to-face virtually, and help them overcome their product challenges in 2 full interactive days!

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