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Summit Day One – Tuesday, November 16th, 2021
ALL TIMES ARE IN U.S. EASTERN TIME
Full 2021 Summit is recorded and will be available On-Demand for a further 6 months
9:05am
Welcome and Chairperson’s Introduction & Opening Remarks
Simon Curtis
Co-Founder & CEO
Curtis & Coulter
9:15am
SPEED NETWORKING ON BRELLA
Explore the Summit virtual platform, connect with and engage fellow attendees, and visit the BioPharma eMarketing Summit partner agency and marketing service solutions pages.
9:30am
KEYNOTE: The Consumerization of Healthcare: Enhancing Digital Customer Experience Beyond the Pandemic
Danilo Pagano
Vice President Digital & Head of Global Customer Engagement
Lundbeck
10:00am
SUMMIT NETWORKING SLOT
Explore the Summit virtual platform, schedule meetings and connect with and engage fellow attendees, and visit the BioPharma eMarketing Summit partner agency and marketing service solutions pages.
10:15am
Panel: Customer Centricity & Digital Experiences which are Redefining Pharma
Rohit Vashisht
CoFounder and CEO
whiz.ai
Mayank Agrawal
Director, Global Marketing, Oncology
Takeda
Patricia Molina Dalmases
Associate Director, Global Marketing
Merck & Co.
Robin Kamen
Global Lead, Omnichannel & Customer Experience
Galderma
Karen Root
Director, Experience Strategy
Boehringer Ingelheim
Sponsored by:
11:00am
SUMMIT NETWORKING SLOT
Explore the Summit virtual platform, schedule meetings and connect with and engage fellow attendees, and visit the BioPharma eMarketing Summit partner agency and marketing service solutions pages.
11:10am
Breaking Down Silos and Creating Innovation in Omnichannel
Spencer Holt, PhD
Head of Commercial Learning & Innovation Center
AstraZeneca
11:40am
SUMMIT NETWORKING SLOT
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11:50am
Revolutionizing your HCP go-to-Market Digital Strategy in a Post-Pandemic World
Mohanad Fors
Head of Global Commercial Digital Innovation & Head Botanist @ Digital Garden
Almirall
12:20pm
SUMMIT NETWORKING SLOT
Explore the Summit virtual platform, schedule meetings and connect with and engage fellow attendees, and visit the BioPharma eMarketing Summit partner agency and marketing service solutions pages.
12:30pm
Your First Nudge: Using Behavioral Science and "Nudges" to Optimize your Digital CX
Suzanne Kirkendall
Senior Consultant
BVA Nudge Unit
1:00pm
Virtual Lunch Break
Grab a snack explore the Summit virtual platform, engage fellow attendees, and visit the BioPharma Agency Partners and Digital marketing Services companies solutions pages. Likewise, connect with other Summit attendees through the Brella chat and networking portals.
2:00pm
Perfecting the Art & Science of CX: Game-Changing Omnichannel Strategies for Healthcare
Ben Putman
Former Vice President, Digital
Revance Therapeutics, Inc.
2:30pm
SUMMIT NETWORKING SLOT
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2:40pm
Crawl - Walk - Run: Leading CX Transformation
Karen Root
Director, Experience Strategy
Boehringer Ingelheim
3:10pm
Chair’s Closing Remarks and End of Day One
Simon Curtis
Co-Founder & CEO
Curtis & Coulter
Summit Day Two – Wednesday, November 17th, 2021
ALL TIMES ARE IN U.S. EASTERN TIME
Full 2021 Summit is recorded and will be available On-Demand for a further 6 months
9:05am
Chairperson’s Introduction & Opening Remarks
Simon Curtis
Co-Founder & CEO
Curtis & Coulter
9:15am
SPEED NETWORKING ON BRELLA
Explore the Summit virtual platform, connect with and engage fellow attendees, and visit the BioPharma eMarketing Summit partner agency and marketing service solutions pages.
9:30am
Shifting From Campaigns to Continuous HCP Engagement
Hans Kaspersetz
Chief Innovation Officer
relevatehealth
10:00am
SUMMIT NETWORKING SLOT
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10:10am
PANEL: The HCP Experience Beyond 2021: What do you need to know?
Bob Lempke
Chief Revenue Officer
Mobile Locker
Tara Stewart
Vice President, Worldwide Engagement Planning & Content Capabilities
Bristol-Myers Squibb
Ben Massingham
Vice President, Head of Transformation and Innovation
Novartis
Kamal Jethwani, MD MPH
Co-Founder and Chief Executive Officer
Decimal.health
Jim Lefevere
International Business Leader, Digital Partnering Solutions
Roche
Sponsored by:
10:55am
SUMMIT NETWORKING SLOT
Explore the Summit virtual platform, schedule meetings and connect with and engage fellow attendees, and visit the BioPharma eMarketing Summit partner agency and marketing service solutions pages.
11:10am
What's the truth behind AI and why does it matter?
John Cairns
Global Head of Digital, Oncology Franchise
Sanofi
Mike Kalfus
Chief Commercial Officer
Graphene.AI
11:40am
SUMMIT NETWORKING SLOT
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11:50am
PANEL: Pharma Marketing CX 4.0: Digging Deep into AI / AR & VR Leading Digital CX Journeys
Jay Appel
Executive Director, Worldwide Digital Engagement and Channel Planning
Bristol-Myers Squibb
John Cairns
Global Head of Digital, Oncology Franchise
Sanofi
Ben Putman
Former Vice President, Digital
Revance Therapeutics, Inc.
Robert Heller
President
Heller, Inc.
Jill Wassil
Vice President, Marketing
miraDry, Inc.
12:30pm
Virtual Lunch Break
Grab a snack explore the Summit virtual platform, engage fellow attendees, and visit the BioPharma Agency Partners and Digital marketing Services companies solutions pages. Likewise, connect with other Summit attendees through the Brella chat and networking portals.
1:30pm
Placing Digital at the Core: Maximizing Value from KOL & HCP Virtual Engagements
James O'Connor
Head of KOLs, Global
ZEISS Medical Technology
Robert Heller
President
Heller, Inc.
2:00pm
SUMMIT NETWORKING SLOT
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2:10pm
Mourning the Death of the Third Party Cookie: What's Next for HCP Digital Metrics and Engagement?
Jeremy Pincus
Global Head of Digital Marketing Technologies and Platforms
GlaxoSmithKline
2:30pm
SUMMIT NETWORKING SLOT
Explore the Summit virtual platform, schedule meetings and connect with and engage fellow attendees, and visit the BioPharma eMarketing Summit partner agency and marketing service solutions pages.
2:40pm
Understanding the Importance of a Post-Pandemic Digital Patient Engagement Strategy
Venu Vittaladevuni
Patient Engagement Leader (Director)
Genentech
3:05pm
Chair’s Closing Remarks and End of 2021 Summit
Simon Curtis
Co-Founder & CEO
Curtis & Coulter
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