2021 Reputation Strategy Summit

Dec, 1-2 2021 | 1 Day Online Summit

Join our Reputation Strategy Summit for PR & Communications Professionals!

Main Conference Day One
7:45am
Registration and Continental Breakfast
8:55am
Collaboration is King! Ice Breaker Bingo!
9:15am
Chairperson’s Introduction
Jerome Knyszewski

Jerome Knyszewski

Co-Founder

The Oracles
9:25am
Protect your Rep 101: Old School, New School and all in Between
  • What’s changed/ what’s not with reputation management
  • Where are we headed?
Georgette Pascale

Georgette Pascale

CEO & Founder

Pascale Communications
10:00am
Navigating Local Issues in a Global World
  • Establishing and training cross functional crisis teams across a global organization
  • Navigating local issues in a world of global communication and media
  • Using brand tone to respond to a crisis in a meaningful way
Tori Oman Carter

Tori Oman Carter

Global Public Affairs

KFC YUM! Brands
10:35am
Morning networking and refreshment break
11:15am
The Eye of the Storm: Weathering a Communications Crisis
  • A Cayuga Centers case study after being front page news nationally & internationally
  • Handling misrepresentation of our work by the politicians, senators & celebrities
  • Regaining trust in the community and winning over critics
Richard Crompton

Richard Crompton

VP Corporate Communications

Cayuga Centers
11:50pm
Crisis Preparedness as a Vehicle for Organizational Growth in Cultural Institutions
  • How The Art Institute of Chicago delayed an exhibition of Native American art and the complexities involved in communicating the delay
  • Rethinking how histories are communicated in a rapidly shifting cultural landscape
  • Fostering internal dialogue and external partnerships to craft an evolving strategy around the display & conservation of indigenous art
Kati Murphy

Kati Murphy

Executive Director of Public Affairs

The Art Institute of Chicago
12:25pm
Networking Lunch
1:40pm
Re-establishing Credibility & Integrity With Your Brand
  • Using cases to illustrate some missteps made by organizations that damaged reputation
  • Importance of useful, accurate and clear communications
  • Preventative & restorative measures to address issues and re-establish integrity
Ken Wisnefski

Ken Wisnefski

Founder & CEO

Webimax
2:15pm
Panel: How brands have responded to reputational threats
Our panel of experts will pinpoint which brands successfully navigated a reputational threat and recovered with their reputations firmly intact. They will also give their views on what best practice risk and reputation management looks like from a brand perspective.

Moderator:

Georgette Pascale

Georgette Pascale

CEO & Founder

Pascale Communications
Hunter Hoffman

Hunter Hoffman

SVP, Global Marketing & Communications

Amtrust Financial Services
Tom Albright

Tom Albright

President & CEO

Recros Medica
Nate Stasko

Nate Stasko

Board Member at PhotonMD

Co-Founder of Novan
3:05pm
Modernizing a Venerable Brand
  • How to update and refresh a traditional brand with tremendous value & integrity
  • Positioning your brand for growth and relevance in the future
  • Getting buy-in and leadership from a once reluctant staff
Steve Madden

Steve Madden

Editor-in-Chief

MM&M
3:45pm
Afternoon Networking & Refreshment Break in Exhibit Hall
4:15pm
Personal Accountability for Brand and Company Reputation
  • Who is responsible for brand or company reputation?
  • What has been learned in past crises and experiences?
  • How can the forward-thinking executive inoculate reputation?
Tom Albright

Tom Albright

President & CEO

Recros Medica
4:55pm
Risk Anticipation and Testing your Brand’s Reputational Threat Resistance
  • Establishing notification and monitoring systems
  • Identifying the right tools and processes
  • Engaging over social media in real time
Hunter Hoffman

Hunter Hoffman

SVP, Global Marketing & Communications

Amtrust Financial Services
5:25pm
Chairperson’s closing remarks/Networking drinks reception
Jerome Knyszewski

Jerome Knyszewski

Co-Founder

The Oracles
Main Conference Day Two
8:00am
Continental Breakfast
8:55am
Chairperson’s Day Two Opening Remarks
Jerome Knyszewski

Jerome Knyszewski

Co-Founder

The Oracles
9:00am
From a Cup of Coffee in Paris to the Front Page of The New York Times: How to Build Position as an Unknown Brand
  • How Novozymes finds answers to building better lives in a growing world
  • How to succeed in building profile and position as a virtually unknown brand
  • Kicking down those heavy media doors – whether it’s The Times or CNN
Frederik Bjørndal

Frederik Bjørndal

Corporate Press Manager

Novozymes
9:35am
Reputation Branding in the Budding CBD Industry
  • Challenges of a start up in a start up industry
  • Future proofing when there are no regulations
  • Overcoming misconceptions and consumer confusion
Sheila Doyle

Sheila Doyle

Managing Director

High Falls Hemp
10:10am
PANEL Navigating the Perception of “Fake News”
Our panel of experts will discuss and give their views on best practice in dealing with fake news stories on how that has affected company reputation.

Moderator:

Georgette Pascale

Georgette Pascale

CEO & Founder

Pascale Communications
Joan-Marie Stiglich

Joan-Marie Stiglich

Chief Content Officer

Healio
Ken Wisnefski

Ken Wisnefski

Founder & CEO

Webimax
Carly Kuper

Carly Kuper

SVP Public Relations & Corporate Communications

CMI/Compas
11:00am
Morning Networking & Refreshment Break
11:30am
Using Brand Narratives to Create Thriving Reputations
  • Craft brand narratives that strengthen loyalty, heighten customer confidence, and build cult followings
  • Integrate solution-focused strategies into the narrative to proactively mitigate reputational threats
  • Utilize full brand assets and communication teams to lead narrative positioning
Alechia Reese

Alechia Reese

Director of Public Relations & Creative Marketing

The PowHERful Foundation
12:05pm
Digital Diary: Perception Is Reality
  • How we offer brand communications rather than brand identity in the digital age
  • Shifting from reputation management to brand resilience
  • How to build a data driven framework that drives brand resiliency.
Brandi Boatner

Brandi Boatner

Social Influencer & Communications Lead, Global Markets Brand Communications Manager

IBM Corporate Communications
12:40pm
Networking Lunch
2:00pm
Magnifying the Power of One-on-One Communication
  • Defining powerful one-on-one communication: purpose, features, application, and benefits
  • Deep dive into the essential principles, practices, and examples of powerful one-on-one conversations
  • How effective powerful communication contributes to diverse workplaces and community settings
Dave Knibbe

Dave Knibbe

Managing Director

OIA, LLC
2:35pm
Panel: Reputational Communications During Transformational M&A
Panelists TBA

Moderator:

Georgette Pascale

Georgette Pascale

CEO & Founder

Pascale Communications
Laura Hortas

Laura Hortas

VP and Head, Corporate and Employee Communications

Bristol-Myers Squibb
Carrie Fernandez

Carrie Fernandez

Executive Director, Lead, Corporate Communications

Bristol-Myers Squibb
Shelly Mittendorf

Shelly Mittendorf

Lead, People & Culture Communications

Bristol-Myers Squibb
3:25pm
Closing Remarks & End of Summit
Jerome Knyszewski

Jerome Knyszewski

Co-Founder

The Oracles

WANT TO ATTEND REP BUT NEED HELP CONVINCING YOUR BOSS?

Let us help by generating you a custom message for you to send to your boss. Email it, talk them through it in person, tweet it to them 280 characters at a time: up to you.

We’re committed to your privacy. Curtis & Coulter uses the information you provide to us to contact you about upcoming and future events. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy.

Pin It on Pinterest

Share This