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2019 BioPharma eMarketing Summit

May 13-15, 2019 | San Diego Marriott La Jolla | San Diego, CA

ATTEND         SPONSOR

2019 BioPharma eMarketing Summit

May 13-15, 2019 | San Diego Marriott La Jolla | San Diego, CA

ATTEND         SPONSOR

2019 BioPharma eMarketing Summit

May 13-15, 2019 | San Diego Marriott La Jolla | San Diego, CA

ATTEND         SPONSOR

2019 BioPharma eMarketing Summit

May 13-15, 2019 | San Diego Marriott La Jolla | San Diego, CA

ATTEND         SPONSOR

Sign-up Early And Save! Register before
January 25th, 2019 & Save $600

Pre-Conference Workshop Day – Monday, May 13th, 2019

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9:45am – 10:00am

Workshop A Registration

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10:00am – 1:00pm

Pre-Conference Workshop A: Paradigms at War

Learn how to leverage changing paradigms in digital marketing to benefit your organization.

The term “Paradigm Shift” is overused particularly in high-growth sectors such as advertising and digital marketing, where paradigms are constantly shifting. It’s vital to separate evolving strategies from true paradigm shifts; evolving strategies are like ripples in an ocean that are quickly absorbed by the paradigm, whereas shifts are tidal waves that create massive changes requiring adaptation by the pharma, biotech, medical device and healthcare marketplaces. Adaptive digital marketers – being opportunistic – crave these shifts for the opportunities they bring. Join Silverlight Digital CEO Lori Goldberg as she explores shifting paradigms in BioPharma, MedDev and healthcare marketing and demonstrates how these changes can benefit you. Walk away with actionable goals that will have an immediately impact on your organization’s digital marketing strategy. Join us after the 2-hour workshop for a private networking happy hour to kick-off the conference.

Lori Goldberg

Lori Goldberg

CEO & Founder, Silverlight Digital

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2:45pm – 3:00pm

Workshop B Registration

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3:00pm – 6:00pm

Pre-Conference Workshop B: Creating an Innovation Ecosystem to Disrupt Healthcare via Developing a Data-Based AI Solution for your Customers

Kamal Jethwani, MD

Kamal Jethwani, MD

Assistant Professor of Dermatology, Massachusetts General Hospital

Sunita Joshi Patolia, PhD

Sunita Joshi Patolia, PhD

Program Manager, Connected Health Innovation

Linda Schertzer

Linda Schertzer

Former Senior Global Product Manager, Philips

Main Conference Day One – Tuesday, May 14th, 2019

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7:30am – 8:40am

Registration and Refreshments for Attendees in Exhibit / Tech Showcase Hall

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8:40am – 8:55am

Collaboration is King! Ice Breaker

For today’s pharmaceutical and biotech marketer, the idea of collaboration is one that should never leave the table. Successful organizations will ensure that their internal departments are working hand-in-hand with one another. And, even more successful companies know that there could be huge benefits to reap by collaborating with others across the healthcare ecosystem. To instill this idea of collaborating for success, we are going to play a fun little ice-breaker game.

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8:55am – 9:00am

Welcome and Chairperson’s Introduction & Opening Remarks

KEYNOTE AND PLENARIES

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9:00am – 9:30am

KEYNOTE PRESENTATION: Building Greater Intimacy with Clients and Profit from ROR (Return on Relationship)

Ted Rubin

Ted Rubin

Keynote and Social Media Strategist, Co-Founder, Prevailing Path

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930am – 10:00am

KEYNOTE PRESENTATION: The Search & SEO World in 2019

Rand Fishkin

Rand Fishkin

Author, CEO & Founder, Sparktoro

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10:00am – 10:30am

Developing a Benchmarking Framework to Effectively Execute your Healthcare Strategy

Dean McAlister

Dean McAlister

Senior Vice President, Client Relationship Development, STEM Healthcare

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10:30am – 11:00am

Morning Networking & Refreshment Break in Exhibit Hall

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11:00am – 11:30am

Go To Market IDN Strategies in A Changing Healthcare Landscape

Terry Coutsolioutsos

Terry Coutsolioutsos

Senior Vice President, Marketing, Sales Operations, and Communications (MSC), Siemens Healthineers

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11:30am – 12:00pm

Be the Brand Patients want you to be: The Power of Intelligent Mobile Adherence Solutions

Hoss Sooudi

Hoss Sooudi

COO & General Manager, EngagedMedia

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12:00pm – 12:45pm

PANEL DISCUSSION: Leading Effective Change Management to Digital within your Overall Marketing Setup

Sanjay Shrivastava

Sanjay Shrivastava

Vice President, Marketing and Business Development, BTG

Michael Farrington

Michael Farrington

Vice President, Global Marketing, NuVasive, Inc.

John Vieira

John Vieira

Senior Director, Global Marketing, Leo Pharma

Jon Zwinski

Jon Zwinski

Senior Vice President, Sales, Chiesi

Matt Thomas

Matt Thomas

Vice President, Marketing, Medtronic * Subject to final confirmation

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12:45pm – 2:00pm

Networking Lunch in the Exhibit Hall

2019 BioPharma eMarketing Summit Stream

2019 MedDev eMarketing Summit Stream

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2:00pm – 2:30pm

Revolutionizing Your Brand Campaign via Social Listening, Content Strategy & Predictive Modeling

Ben Putman

Ben Putman

Vice President, Digital, Revance Therapeutics

The Buyer Journey: Designing and Modeling your Digital Strategy Based off your Customer buying Process

Michael Farrington

Michael Farrington

Vice President, Global Marketing, NuVasive, Inc.

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2:30pm – 3:00pm

What Can Content Do For You?

Speaker to be confirmed shortly *

Linda Ruschau

Linda Ruschau

Chief Client Officer, PatientPoint

Content is king. Creating a Digital Storybook to Nurture your Customers

Any medical device marketer will tell you that showcasing case studies is a vital ingredient to marketing and sales success; yet very few actually master the art of writing a killer case study that doesn’t make people tune out. In this interactive, hands-on session we will:

  • Identify the “right” topic for a great story line
  • Select the “right” client
  • Understand the elements of a great case study and how to combine emotion and the business value to the story
  • Learn how to interview a subject – know which questions you need to ask
  • Craft the story for the “right” audience

Tina Grogan, Vice President Marketing, Acelity

Christine (Tina) Grogan

Christine (Tina) Grogan

Vice President, Marketing, Acelity

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3:00pm – 3:30pm

FUTURE PROOF: Bots, Bytes and Briefings. How the Future of Marketing is Already Here

Geoff Colon

Geoff Colon

Senior Marketing Communications Designer, Microsoft & author, "Disruptive Marketing"

Utilizing Digital Strategy to Create a Content Engagement & Conversion Funnel for Patients

Omar Khateeb

Omar Khateeb

Director of Growth Marketing & Branding, Potrero Medical

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3:30pm – 4:00pm

Afternoon Networking & Refreshment Break in Exhibit Hall

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4:00pm – 4:30pm

Artificial Intelligence — Super Hearing for Healthcare Marketers. Making AI and Machine Learning Practical

Hans Kaspersetz

Hans Kaspersetz

President and Co-Founder, Arteric

Transitioning your B2B Business via Segmentation and Digital Utilization

Speaker to be confirmed shortly *

Ajoy Mahtab

Ajoy Mahtab

Worldwide Vice President, Marketing & Strategy, BD * Subject to final confirmation

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4:30pm – 5:00pm

Digital Health in the Emerging Markets: How eMarketing is advancing in Asia, Latin America and Central Asia

Craig Delarge

Craig Delarge

Head of Emerging Digital Acceleration, Takeda

Perfecting the Art and Science of Customer Experience Marketing

Matt Thomas

Matt Thomas

Vice President, Marketing, Medtronic * Subject to final confirmation

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5:00pm – 5:30pm

Customer Experience Marketing for New Products in Emerging Markets

Josef Bednarik

Josef Bednarik

Director, US Medical Affairs, Eli Lilly & Co.

PANEL DISCUSSION: Developing Successful Digital Campaigns for New Product Launches

Christine (Tina) Grogan

Christine (Tina) Grogan

Vice President, Marketing, Acelity

Girish Kulkarni

Girish Kulkarni

Vice President Strategic Marketing, Fresenius Kabi

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5:30pm Onwards

Chair’s Closing Remarks, Drinks Reception and End of Day One

Main Conference Day Two – Wednesday, May 15th, 2019

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7:40am – 8:55am

Continental Breakfast for Conference Participants

2019 BioPharma eMarketing Summit Stream

2019 MedDev eMarketing Summit Stream

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8:55am – 9:00am

Chairperson’s Introduction & Opening Remarks

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9:00am – 9:30am

PANEL: How to Successfully Structure a Global Product Launch Campaign Digitally

John Vieira

John Vieira

Senior Director, Global Marketing, Leo Pharma

Craig Delarge

Craig Delarge

Head of Emerging Digital Acceleration, Takeda

Josef Bednarik

Josef Bednarik

Director, US Medical Affairs, Eli Lilly & Co.

Jay Appel

Jay Appel

Executive Director, Worldwide Digital Hub Lead, Bristol-Myers Squibb * Subject to final confirmation

Streamlining Sales with Content Marketing to Deliver the Right Message at the Right Time

Austin Phillips

Austin Phillips

Chief Marketing Officer, Precision Medical Products

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9:30am – 10:00am

Enhancing HCP Engagement and Customer Experience via Digital

Rodney Spady

Rodney Spady

Head of Consumer and Digital Marketing, Sanofi

True Marketing Leadership: Creating a Digital Culture that Resonates with your Customers

Steven Kamphausen

Steven Kamphausen

Vice President Global Sales and Marketing, RMS Medical Products

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10:00am – 10:30am

Re-Aligning your B2B Marketing & Sales Teams via New Digital Strategies

 

Speaker to be confirmed shortly *

 

Jon Zwinski

Jon Zwinski

Senior Vice President, Sales, Chiesi

Creating a Symbiotic Relationship with Sales & Marketing

Speaker to be confirmed shortly *

Mike Clapper

Mike Clapper

Strategic Brand Manager, Minerva Surgical

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10:30am – 11:00am

Morning Networking & Refreshment Break in Exhibit Hall

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11:00am – 11:30am

A Novartis Case Study: The Story of Biome: What are the challenges for Pharma to Accomplish this?

Mohanad Fors

Mohanad Fors

Global Head Digital Innovation Lab, Head of Biome, Novartis

Consumer Data Insights: Partnering with Influencers to Extend Consumer Audience Reach

Katie Busse

Katie Busse

Senior Manager, Digital & Social Communications, Medela

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11:30am – 12:00pm

Utilizing Social Platforms to Maximize your Brand via Storytelling

Kerri Rhodes

Kerri Rhodes

Senior Digital Strategist, Life Sciences, Motionstrand

Cracking the Online Digital Marketplace: Successfully Transitioning your Consumer Product to Amazon/Alibaba to Keep up with the Online Sales Revolution

Umer Paracha

Umer Paracha

Associate Director, eCommerce & Digital Marketing, Lansinoh Laboratories

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12:00pm – 1:15pm

Networking Lunch in the Exhibit Hall

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1:15pm – 1:45pm

Bridging the Gap Between Marketing and IT in a Digital Revolution

Girish Kulkarni

Girish Kulkarni

Vice President Strategic Marketing, Fresenius Kabi

Targeted Digital Strategy for Healthcare Customer Experience (Cx)

Speaker to be confirmed shortly *

Reena Mishra

Reena Mishra

Director of Marketing, SI Bone

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1:45pm – 2:15pm

Maximizing Digital and Social for Patient activation and Commercial Success

Speaker to be confirmed shortly *

Bob Baurys

Bob Baurys

Founder & CEO, 83bar

How to Create & Cultivate a Digital Culture in your Organization

Kallie Bonnell

Kallie Bonnell

Global Digital Marketing Manager, Backman Coulter

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2:15pm – 2:45pm

Managing Prescription Drug Advertising Risks While Innovating in Social Media Marketing

Speaker to be confirmed shortly *

Sharon Delshad

Sharon Delshad

Director, Compliance and Legal Affairs, Nalpropion Pharmaceuticals

Brand Storytelling: Listening to the Consumer Data to Enhance your Approach

Speaker to be confirmed shortly *

Stephanie Habif

Stephanie Habif

Senior Director, Behavioral Sciences, Tandem Diabetes Care

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2:45pm – 3:10pm

Afternoon Networking & Refreshment Break in Exhibit Hall

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3:10pm – 3:40pm

Maximizing Brand Potential: Enhancing Physician Engagement Using a Multi- Channel Approach

 

 

Speaker to be confirmed shortly *

 

 

Parth Khanna

Parth Khanna

Chief Executive Officer, ACTO

Lifecycle of Engagement: Leveraging Digital & Big Data Profiling

Amanda Sparling

Amanda Sparling

Marketing Director, EndoStim

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3:40pm – 4:10pm

Optimizing your Digital Media Mix to Dramatically increase Prescriptions: Case Study

Shin Sawada

Shin Sawada

Director, CNS Marketing, Otsuka Pharmaceuticals America

Mapping the Patient Journey to Plan out your New HCP Digital Strategy

Thomas Panchak

Thomas Panchak

Senior Director, Marketing Communications, NeoTract | Teleflex

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4:10pm – 4:40pm

Capitalizing on Successful Data-Driven Decision-Making via Harmonizing your Marketing and IT Divisions

Speaker to be confirmed shortly *

Ben Atkinson

Ben Atkinson

Senior Digital Marketing Manager, Clinical Genomics

Blue Ocean Strategy: Challenging Healthcare’s Conventional Wisdom about which Buyer Group to Target

Kasia Hein-Peters, MD

Kasia Hein-Peters, MD

Vice President, Global Marketing and Communication, Terumo BCT

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4:40pm

Chair’s Wrap-up & Conclusion of 2019 West Summit

Sign-up Early And Save! Register before
January 25th, 2019 & Save $600

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