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2019 BioPharma eMarketing Summit

May 13-15, 2019 | San Diego Marriott La Jolla | San Diego, CA

ATTEND         SPONSOR

2019 BioPharma eMarketing Summit

May 13-15, 2019 | San Diego Marriott La Jolla | San Diego, CA

ATTEND         SPONSOR

2019 BioPharma eMarketing Summit

May 13-15, 2019 | San Diego Marriott La Jolla | San Diego, CA

ATTEND         SPONSOR

2019 BioPharma eMarketing Summit

May 13-15, 2019 | San Diego Marriott La Jolla | San Diego, CA

ATTEND         SPONSOR

Almost SOLD OUT! Signup TODAY

(Some group packs still available)

Pre-Conference Workshop Day – Monday, May 13th, 2019

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9:45am – 10:00am

Workshop A Registration

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10:00am – 1:00pm

Pre-Conference Workshop A: 'Paradigms at War: A Crash Course In Strategy'

This intensive 3-hour digital media workshop is ideal for the busy senior marketer who wants a revealing look at the digital media landscape in 2019. This is a leave-your-ego at the door session that will uncover topics that include: selling your strategic ideas internally, techniques for managing an agency (that your agency won’t tell you), talking about campaign transparency, analytics that really matter, creating a visionary HCP campaign strategy, things patients tell Google (that they don’t tell their doctor), and Google insider tips on healthcare video marketing you won’t hear anywhere else.

Attend this workshop if you’re:

  • Building HCP-targeted Disease Awareness ad campaigns
  • Launching new products in 2019 and beyond
  • Wanting to increase your digital marketing IQ
  • Wanting to sell your digital strategy to the boss
  • Wanting tips to ensure you’re paying the lowest media prices

Join award-winning host Lori Goldberg of Silverlight Digital, the Google Premier Partner agency twice named an MM&M 100 Agency and a recent finalist for MM&M’s Small Healthcare Agency of the Year Award.

 

 

Lori Goldberg

Lori Goldberg

CEO & Founder, Silverlight Digital

Michael Ackerman

Michael Ackerman

Senior Vice President, Managing Director, Silverlight Digital

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2:45pm – 3:00pm

Workshop B Registration

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3:00pm – 6:00pm

Pre-Conference Workshop B: Building an Innovation Ecosystem to Design AI Solutions that Transform Healthcare

Radical collaborations that break the traditional walls among organizations is the key to understanding the needs and gaps in healthcare that have the potential to solve problems using AI. Understanding the different priorities for a complex set of stakeholders intimately involved in providing and receiving care is the first step towards building relationships. This gives rise to trust and information sharing required for sustainable implementation and adoption of AI tools in healthcare. At Partners HealthCare Pivot Labs, we are taking significant strides in this mission of building an innovation ecosystem required for designing human-centered AI solutions to re-imagine healthcare delivery and experience. This Action Learning based workshop will give you a close look into our process, success and learnings while giving you the experience of working through some real life examples.

 

Kamal Jethwani, MD

Kamal Jethwani, MD

Senior Director, Partners HealthCare Pivot Labs Assistant Professor, Harvard Medical School

Sunita Joshi Patolia, PhD

Sunita Joshi Patolia, PhD

Team Lead, Human Centered Design Partners HealthCare, Pivot Labs

Linda Schertzer

Linda Schertzer

Former Senior Global Product Manager, Philips & Principal, Schertzer Enterprise

Sujay Kakarmath, PhD

Sujay Kakarmath, PhD

Digital Health Scientist, Partners Healthcare Pivot Labs

Amanda Centi, PhD

Amanda Centi, PhD

Research Program Manage, Partners Healthcare Pivot Labs

Main Conference Day One – Tuesday, May 14th, 2019

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7:30am – 8:40am

Registration and Refreshments for Attendees in Exhibit / Tech Showcase Hall

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8:50am – 9:05am

Collaboration is King! Ice Breaker

 

For today’s pharmaceutical/biotech & medical device marketer, the idea of collaboration is one that should never leave the table. Successful organizations will ensure that their internal departments are working hand-in-hand with one another. And, even more successful companies know that there could be huge benefits to reap by collaborating with others across the healthcare ecosystem. To instill this idea of collaborating for success, we are going to play a fun little ice-breaker game.

 

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9:05am – 9:10am

Welcome and Chairperson’s Introduction & Opening Remarks

KEYNOTE AND PLENARIES

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9:10am – 9:50am

KEYNOTE PRESENTATION: Building Greater Intimacy with Clients and Profit from ROR (Return on Relationship)

In a connection economy, relationships are the new currency. If you want to continue to reach your customers in this hyper-competitive age of social media, your marketing needs to focus on building relationships. Your metrics need to expand beyond ROI to include ROR: Return on Relationship™, #ROR. While ROI is simple dollars and cents, ROR is about people…including the value (both perceived and real) that will accrue over time through connection, loyalty, recommendations and sharing. 

Ted Rubin

Ted Rubin

Photofy CMO, MC/Host of Brand Innovator Summits, Speaker, Author, Provocateur

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9:50am – 10:30am

KEYNOTE PRESENTATION: The Healthcare Search & SEO World in 2019

  • What’s changed in how people search the web, and how search engines serve results (and what that means for marketing)
  • Search vs Social? What will drive healthcare engagement in 2019?
  • How do we get trustworthy data?
  • What are the web’s true top traffic referrers?
  • Moving from SERP ranking to SERP features
Rand Fishkin

Rand Fishkin

Author, CEO & Founder, Sparktoro

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10:30am – 11:00am

Morning Networking & Refreshment Break in Exhibit Hall

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11:00am – 11:30am

Developing a Benchmarking Framework to Effectively Execute your Healthcare Strategy

  • Clarifying your brand messaging, core story and resources and the consistency of execution during customer selling interactions
  • Understand how to align your team to your brand direction
  • Knowing what KPIs your team needs to meet, and how to achieve them
  • Learn how to execute this in just 6-7 weeks
Stephen Cox

Stephen Cox

Vice President, Client Relationship Development, STEM Healthcare

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11:30am – 12:00pm

Be the Brand Patients want you to be: The Power of Intelligent Mobile Adherence Solutions

According to recent Epsilon research, 80% of consumers are more likely to do business with a company if it offers a personalized experience. Can life science companies also offer this type of connection with its audiences despite the challenges of health data compliance? They can, and they are. 
Today, brands are using innovative approaches to engage patients through the communication channel that best support real-time communications – mobile. Done well, these data-driven strategies have proven to help clear some of the most common barriers to adherence and offer real value to healthcare consumers, thereby building brand loyalty for the manufacturers.
Join this session to: 

  • Learn how to leverage the power and ubiquity of mobile to engage patients in branded interactions while protecting data privacy 
  • Hear real-world examples of how intelligent mobile messaging drives patient behavior
  • Understand the potential of these patient engagements to deliver insights that support improved doctor-patient relationships
Hoss Sooudi

Hoss Sooudi

General Manager, EngagedMedia

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12:00pm – 12:45pm

PANEL DISCUSSION: Leading Change: Transforming your Organization in a Rapidly Advancing Digital Health Landscape

  • Examining best practices for managing change within the digital marketing organization, as well as beyond the organization, to include agencies and other partners
  • Examining effective new ‘top down’ and ‘bottom up’ methods
  • Assessing middle managers as real change agents
  • Sharing industry best practices (or lesson learned) with medical device marketing professionals
Sanjay Shrivastava

Sanjay Shrivastava

Vice President, Marketing and Strategy, U.S. Vascular

Hoss Sooudi

Hoss Sooudi

General Manager, EngagedMedia

Michael Farrington

Michael Farrington

Vice President, Global Marketing, NuVasive, Inc.

Omar Khateeb

Omar Khateeb

Director of Growth Marketing & Branding, Potrero Medical

Jon Zwinski

Jon Zwinski

Senior Vice President, Sales, Chiesi

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12:45pm – 2:00pm

Networking Lunch in the Exhibit Hall

2019 BioPharma eMarketing Summit Stream

2019 MedDev eMarketing Summit Stream

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2:00pm – 2:30pm

Social & Digital Empowerment of Patients: GSK's Living with Lupus Story

  • Uncovering novel strategies for harmonizing your marketing and sales
  • Customer Experience Mapping – How to achieve this so you can collect insights and innovations
  • Customer Experience Design – Using service innovation and human-centered design to design exceptional customer experiences that minimize customer effort and create habits
  • Predicting consumer behavior to accelerate sales
Daemion Johnson

Daemion Johnson

Director, Patient Engagement and Advocacy, GlaxoSmithKline

Driving Organic Growth Without Relying on Conventional Marketing Strategies

  • Understanding the behavior of your customer’s (HCPs vs. Health Systems vs. Consumers)
  • Mapping your customer’s buying process
  • Utilizing customer insights to influence key decisions to invest or walk-away
  • Identifying effective channels to effectively execute your strategy
Michael Farrington

Michael Farrington

Vice President, Global Marketing, NuVasive, Inc.

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2:30pm – 3:00pm

Physicians’ Perspectives: Leveraging HCPs’ Use of Digital Technology to Your Brand’s Advantage

  • Strengthening digital approaches to improve HCP engagement strategies
  • Refining your messaging to meet HCPs’ needs
  • Overcoming challenges of HCP engagement
  • Monitoring digital engagement
Linda Ruschau

Linda Ruschau

Chief Client Officer, PatientPoint

Content is king. Creating a Digital Storybook to Nurture your Customers

Any medical device marketer will tell you that showcasing case studies is a vital ingredient to marketing and sales success; yet very few actually master the art of writing a killer case study that doesn’t make people tune out. In this interactive, hands-on session we will:

  • Identify the “right” topic for a great story line
  • Select the “right” client
  • Understand the elements of a great case study and how to combine emotion and the business value to the story
  • Learn how to interview a subject – know which questions you need to ask
  • Craft the story for the “right” audience

 

Christine (Tina) Grogan

Christine (Tina) Grogan

Vice President, Marketing, Acelity

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3:00pm – 3:30pm

The Age of Age: Better Insights. Better Brands

We've reached a new golden age of aging. Today, people are living actively into their 90s and beyond. Scientific strides are helping fight heart attacks, strokes, Alzheimer’s, cancer and more. And, thanks to innovations in medical technology, we are living longer and better. Consumers and brands are witnessing a sea change in how we view aging. We'll discuss the powerful insights driving breakthrough work in the health creative landscape, and the implications for marketing to people across the age spectrum.

Belle Frank

Belle Frank

Chief Strategy Officer, VMLY&R Global Health Practice

Utilizing Digital Strategy to Create a Content Engagement & Conversion Funnel for Patients

 

  • Increasing Procedure Volume Using Social Media and SEO
  • Key criteria needed to understand the digital patient journey
  • Understanding what digital architecture you need based on online behavioral interests
  • Developing a journey map for your audience with Facebook and Instagram ads

 

Omar Khateeb

Omar Khateeb

Director of Growth Marketing & Branding, Potrero Medical

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3:30pm – 4:00pm

Afternoon Networking & Refreshment Break in Exhibit Hall

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4:00pm – 4:30pm

Artificial Intelligence — Super Hearing for Healthcare Marketers: Detecting Weak-but-Important Signals of Customer Behavior

  • Learn how voice interfaces are transforming how HCPs and patients interact with your brand, and explore the untapped potential that exists in your current marketing data
  • Learn how AI accelerates identification and validation of critical market insights that empower creation of competitive advantage
  • Discuss a real-world implementation of artificial intelligence (AI) that accelerates the collect, analyze, and execute cycle in marketing, so that you can be in position to act when opportunity arrives
Hans Kaspersetz

Hans Kaspersetz

President and Chief Strategist, Arteric

Digital Health Analytics: Cracking the Data Conundrum to Identify New Patient Sets

  • Big data vs the right data
  • The new customer journey
  • What does this mean for communication success?
Jo Ann Saitta

Jo Ann Saitta

Chief Digital Officer, Omnicom Health

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4:30pm – 5:00pm

Beyond the Pill: Sanofi’s Approach to Digital Therapeutics & Driving Improved Outcomes for Patients

  • Delivering improved patient outcomes through offering digital therapeutics which patients will actually use
  • Overcoming obstacles to adoption and aligning incentives for healthcare providers, payors and pharma
  • Navigating the regulatory pathway for digital therapeutics
  • Examining Sanofi’s approach to developing digital therapeutics to treat a wide range of diseases
Natasha Desai

Natasha Desai

Director, Digital Acceleration, Sanofi

From Selling Products to Solving Problems

 

  • Examining reasons why a market leader would need a brand campaign
  • Assessing market research findings
  • Social listening, myth busting and the power of engaging moms and dads on social media
  • Bringing the campaign to life, metrics and lessons learned
  • Brand campaign updates and steps forward

 

Ajoy Mahtab

Ajoy Mahtab

Worldwide Vice President, Marketing & Strategy, BD

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5:00pm – 5:30pm

Customer Experience Marketing for New Products in Emerging Markets

  • Uncovering novel strategies for harmonizing your marketing and sales
  • Customer Experience Mapping – How to achieve this so you can collect insights and innovations
  • Customer Experience Design – Using service innovation and human-centered design to design exceptional customer experiences that minimize customer effort and create habits
  • Predicting consumer behavior to accelerate sales
Josef Bednarik

Josef Bednarik

Director, US Medical Affairs, Eli Lilly & Co.

PANEL DISCUSSION: Developing Successful Digital Campaigns for New Product Launches

  • Understanding key criteria required for a virtual launch of a new device product
  • Identifying unique approaches for leveraging your product marketing strategy directly through digital devices between both patient and physician
  • Multi-platform launch ideas: Assessing the viability of your customer as part launch strategy
  • Leveraging multiple digital platforms for cross-promotion with related branded products launch new products product
  • Assessing successful techniques for driving physician engagement
Christine (Tina) Grogan

Christine (Tina) Grogan

Vice President, Marketing, Acelity

Thomas Donohoe

Thomas Donohoe

CEO & Founder, Level Agency

Boon Quah

Boon Quah

Senior Director, Marketing & Business Development, ECA Medical Instruments

Ross Sylvia

Ross Sylvia

Vice President, Marketing, Tandem Diabetes Care

Girish Kulkarni

Girish Kulkarni

Vice President Strategic Marketing, Fresenius Kabi

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5:30pm Onwards

Chair’s Closing Remarks, Drinks Reception and End of Day One

Main Conference Day Two – Wednesday, May 15th, 2019

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7:40am – 8:55am

Continental Breakfast for Conference Participants

2019 BioPharma eMarketing Summit Stream

2019 MedDev eMarketing Summit Stream

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8:55am – 9:00am

Chairperson’s Introduction & Opening Remarks

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9:00am – 9:30am

PANEL: Capitalizing on Social Data and Predictive Analytics to Significantly Improve Online Customer Engagement

  • Defining your marketing goals to plan your strategy
  • Understanding what your target market requires from a digital campaign
  • Examining and choosing from a series of novel digital marketing routes to differentiate yourself from your competition, and appeal to your customers
  • Deriving direct eMarketing routes of customer access based on data
  • Creating a content plan to effectively engage your target market
  • Examining launch-through-development of chosen marketing channel fundamentals
Chad Parizman

Chad Parizman

Head of Social Media and Digital Communications, Pfizer, Inc.

Belle Frank

Belle Frank

Chief Strategy Officer, VMLY&R Global Health Practice

Josef Bednarik

Josef Bednarik

Director, US Medical Affairs, Eli Lilly & Co.

Jay Appel

Jay Appel

Executive Director, Worldwide Digital Hub Lead, Bristol-Myers Squibb

CentrePoint Marketing: A Customer-centric, Value Exchanging (CCVE) Approach to Successful Product Launches Digitally

  • Start at the centre: Ask who exchanges value with you?
    - Why do they exchange value with you?
    - Categorize your new product in terms of how it interacts digitally (Consumption versus marketed, or both)
  • Where do they consume your product?
  • How do they consume your product?
  • How does the digital exchange occur?
    - Is this digital approach customer-centric and value exchanging (CCVE)
    - Map value creation with customer journey using the above
    - Begin the circle with defining success and measuring your goals
  • Create meaningful digital metrics aligned to your goal
    - Continue the circle by selecting your digital strategy
  • Align your strategy with your metrics
    - Select tactics that support your strategy and think viral
    - Complete the circle by closely monitoring your metrics as you execute your tactics
  • Return to the centre: Ask who exchanges value with you still?

 

Boon Quah

Boon Quah

Senior Director, Marketing & Business Development, ECA Medical Instruments

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9:30am – 10:00am

Designing your Social Program Content Distribution Plan for Success

  • Examining successful approaches for measuring your social media program in 2019
  • Balance in the marketing mix—avoiding too much reliance on any one medium
  • Developing a content distribution model from previous consumer-focused data-sets
  • Establishing an easy-to-follow collaborative framework with data analysts and digital marketers to tweak social campaign performance in real time
  • Understanding the importance of incorporating consumers into every aspect of the social model
  • Integrating and configuring mobile programs
Chad Parizman

Chad Parizman

Head of Social Media and Digital Communications, Pfizer, Inc.

Device Marketing in the Age of Social Media: Launch Strategies to Influence HCPs

David DeKeyser

David DeKeyser

Digital Marketing Strategist, Pascale Communications

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10:00am – 10:30am

Measuring Digital Analytics to Enhance the Corporate Reputation

  • Uncover how to measure efficient and non-efficient strategies of your organization's communication process
  • Discuss the importance of access to data-driven insights for successful communications
  • Analyze effective digital and social media strategies to best reach your customer
Vandana Singh

Vandana Singh

Director, Corporate Analytics, Bristol-Myers Squibb

Achieve Commercial Excellence: Align Sales and Marketing Strategies that Drive Success in the Field

Sales and marketing organizations in the Medical Device industry are under continuous pressure to adapt to increased competition, a more demanding customer base and the increased complexity of products. Hear directly from Jeff Ponder, Manager of Account Strategy and Marketing Technology at NuVasive, to learn how his team uses sales enablement to:

  • Bridge the gap between sales and marketing
  • Provide sales with a single source of truth to easily access relevant and compliant content
  • Streamline communication about topics like product updates, industry news and training
  • Leverage analytics to better understand how content is being used by reps and engaged with by customers
  • Achieve close to 100% sales adoption of a new platform
Sarah Raines

Sarah Raines

Healthcare & Life Sciences Product Marketing Manager, Seismic

Jeff Ponder

Jeff Ponder

Manager, Account Strategy and Marketing Technology, NuVasive

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10:30am – 11:00am

Morning Networking & Refreshment Break in Exhibit Hall

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11:00am – 11:30am

A Novartis Case Study: The Story of Biome: What are the challenges for Pharma to Accomplish this?

  • Examining how this approach minimizes the impact on your patient’s outcomes
  • Understanding how data can still be collected and analyzed without site visit information
  • Identifying how patient involvement in design led to the best possible product
Mohanad Fors

Mohanad Fors

Global Head Digital Innovation Lab, Head of Biome, Novartis

Lifecycle of Engagement: Leveraging Digital & Big Data Profiling

  • Utilizing search, social, AI etc, driven by big data profiling to drive patient demand from pipeline to conversion and into customer advocacy
  • Using this conversion data for creating a pathway for new therapies/technology
  • Highlighting case studies in the EU as well as US Trial recruitment for medical devices as well as cohesive marketing/IT collaboration
Amanda Sparling

Amanda Sparling

Marketing Director, EndoStim

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11:30am – 12:00pm

Customer Experience In Age of Reduced Access

  • Examining reasons why a market leader would need a brand campaign
  • Assessing market research findings
  • Social listening, myth busting and the power of engaging moms and dads on social media
  • Bringing the campaign to life, metrics and lessons learned Brand campaign updates and steps forward
Stefan Jensen

Stefan Jensen

Chief Executive Officer, Partner, Motionstrand

Chris Duncan

Chris Duncan

Marketing and Commercial Operations Executive

Digital Pathway: The Journey of the Digital Patient

 

  • Assessing historic successful print marketing materials and how these can be utilized in a digital format
  • Identifying and examining successful creative formats to enhance the delivery of online digital catalogs, and product literature to physicians and hospitals more efficiently
  • Examining innovative strategies displaying how these materials can be effectively adopted and used via reps in a customer facing manner through cloud systems

 

 

Thomas Panchak

Thomas Panchak

Senior Director, Marketing Communications, NeoTract | Teleflex

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12:00pm – 1:15pm

Networking Lunch in the Exhibit Hall

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1:15pm – 1:45pm

Digital Health in the Emerging Markets: How eMarketing is advancing in Asia, Latin America and Central Asia

Michael Williamson

Michael Williamson

Director, Digital Experience, Nutricia Advanced Medical Nutrition, Danone

Craig Delarge

Craig Delarge

Former Head of Emerging Digital Acceleration, Takeda

True Marketing Leadership: Creating a Digital Culture that Resonates with Your Customers

  • Embracing transparency
  • Encouraging collaboration - the importance of sharing learnings and insights between departments
  • Implementing a learning and development program that caters to all levels
  • Utilizing digital to mitigate and leverage risk
  • Innovation: Understanding how to create a culture of innovators within your group
Annie McBride

Annie McBride

Vice President, Marketing, Sleep North America, ResMed

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1:45pm – 2:15pm

Maximizing Digital and Social for Patient activation and Commercial Success

  • Why social must align with business objectives
  • How companies/brands should organize their teams for social success
  • How to integrate social into the overall marketing mix
  • Why engagement is at the heart of social success
  • How to develop “Brand Ambassadors” that count
Bob Baurys

Bob Baurys

Founder & CEO, 83bar

FUTURE PROOF: Bots, Bytes and Briefings. How the Future of Marketing is Already Here

  • Where chatbots work, how to build one with Microsoft Bot Framework and why they are so important in the modern era of communication. This includes a live demo of how to program a knowledge base and think about what people will say and how your bots can best respond
  • Where AI may be used in the future and how it is already here in areas like search advertising, big data analysis, market research and creative A/B testing
  • How voice skills are being used by customers to digest information, learn skills and control interfaces. This includes a live demo of three voice skills Geoff has conceptualized, coded and designed that can be applied to your business vertical
Geoff Colon

Geoff Colon

Senior Marketing Communications Designer, Microsoft & author, "Disruptive Marketing"

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2:15pm – 2:45pm

Managing Prescription Drug Advertising Risks While Innovating in Social Media Marketing

  • Navigating compliance hurdles for the first prescription pharmaceutical brand with an active presence on Instagram
  • Creating engaging and interactive content including a social media quiz
  • Understanding what it takes to be a leader in implementing the latest social media marketing trends
  • Examine how your Marketing and Promotional Review team need to work together to manage potential prescription drug advertising risks in social media marketing
Sharon Delshad

Sharon Delshad

Director, Compliance and Legal Affairs, Nalpropion Pharmaceuticals

Brand Storytelling: Listening to the Consumer Data to Enhance your Approach

  • How the convergence of technology and life sciences will transform humanity
  • Why the health information revolution is only just getting started
  • How your business can make the shift to light-speed in health innovation
  • Defining what digital means for your organization and understanding a vision worth fighting for
  • Design your organization to deliver on the vision (not the other way around)
Stephanie Habif

Stephanie Habif

Senior Director, Behavioral Sciences, Tandem Diabetes Care

Ross Sylvia

Ross Sylvia

Vice President, Marketing, Tandem Diabetes Care

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2:45pm – 3:10pm

Afternoon Networking & Refreshment Break in Exhibit Hall

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3:10pm – 3:40pm

Bridging the Gap Between Marketing and IT in a Digital Revolution

  • Getting to know your customers on a deeper level: Rally around customer service
  • Working together to accelerate innovation: Unifying customer data across all channels
  • Responsible data management: Turning data into value
  • Collaborating with product teams to develop brand strategies and marketing plans targeting both B2B and B2C audiences
Girish Kulkarni

Girish Kulkarni

Vice President Strategic Marketing, Fresenius Kabi

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3:40pm – 4:10pm

The Breakthrough Value of Your Clinical Evidence Stories

 

We have identified 4 fundamentals that leaders from global pharma companies apply to launch their product successfully. These leaders
 
1) Equip reps to articulate a compelling clinical evidence story
2) Enable reps to communicate the story consistently to the customers in a responsible manner
3) Keep field teams motivated and engaged
4) Collect field data to make data-driven decisions for their ongoing commercialization goals and to refine their clinical evidence story. 
 
In this session, you will learn how to apply the 4 fundamentals and unlock the breakthrough value of your clinical evidence story. 

 

Parth Khanna

Parth Khanna

Chief Executive Officer, ACTO

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4:10pm – 4:40pm

Consumer Data Insights: Partnering with Influencers to Extend Consumer Audience Reach

The new era of brand storytelling is no longer coming directly from the source. Learn how Medela utilized influencer partnerships and one big insight to ignite social media engagement.

  • According to CDC’s 2018 Breastfeeding Report Card, nearly ¼ of breastfeeding moms do not continue to breastfeed after three weeks, or 21 days
  • In an effort improve patient outcomes and authentically show mothers real breastfeeding stories, Medela partnered with two social media influencers to share their unique breastfeeding journeys from delivery through day 21 with the goal of reaching day 22; thus 22 Victories was born
  • Medela united their social media communities in celebration of the influencers’ victories and shared research-based clinical education, tips, and tools for challenges they experienced daily through Instagram and Facebook posts and stories.
  • The campaign, which launched in August 2018 in honor of National Breastfeeding Month, exceeded program KPI’s nearly 5x in engagements and 4x in reach through day and night storytelling and impactful content management.
Katie Busse

Katie Busse

Senior Manager, Digital & Social Communications, Medela

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4:40pm –5:10pm

Leveraging Data Analytics and Data Science to Drive Better Decision Making in an Imperfect World

  • Getting access to worthwhile data
  • Navigating internal road blocks
  • Cleaning, analyzing, and reporting in Excel-centric organizations
  • Dealing with bad data
Ben Atkinson

Ben Atkinson

Former Senior Digital Marketing Manager, Clinical Genomics & Director of Operations, Night Phoenix Digital

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5:10pm

Chair’s Wrap-up & Conclusion of 2019 West Summit

Almost SOLD OUT! Signup TODAY

(Some group packs still available)

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