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2nd MedDev eMarketing Summit East

November 29-30, 2017 | The Westin Philadelphia | Philadelphia, PA RegisterBrochure

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Day One -Wednesday, November 29th, 2017

7:45am – 8:55am

Registration Opens & Continental Breakfast for Attendees

8:55am – 9:20am

Collaboration is King! Ice Breaker

9:20am – 9:30am

Welcome and Chair’s Introduction & Opening Remarks

Ross Toohey

Ross Toohey

President & CEO, 2eCreative

KEYNOTE & PLENARIES

9:30am – 10:15am

OPENING KEYNOTE: The Digital Health Revolution.  How Technology Will Extend and Expand our Lives

John Nosta,

John Nosta,

Digital Health Evangelist, Strategic Advisor, Google Health Advisory Board

10:15am – 10:45am

Networking & Refreshment Break in Exhibit Hall

10:45am – 11:30am

PANEL DISUSSION: Don’t Get Left Behind! Leading Change Management in Your Healthcare Marketing Setup

Liam Burns

Liam Burns

Vice President, Global Sales & Marketing, Dextera Surgical

John Nosta,

John Nosta,

Digital Health Evangelist, Strategic Advisor, Google Health Advisory Board

James Kim

James Kim

General Manager, International Sales & Marketing, Orthalign

Peter Verrillo

Peter Verrillo

CEO Enhatch and former Medical Device Executive at Nexa Orthopedics, Tornier and Stryker

Marijo Montgomery

Marijo Montgomery

Healthgrades Group Vice President, National Accounts, Healthgrades

Adam Derengowski

Adam Derengowski

Vice President, Digital Solutions, DMD

11:30am – 12:15pm

Insights from a Year of Website Visitor Identification Data

David Reim

David Reim

Chief Product Officer, DMD

12:15pm – 1:30pm

Networking Lunch

1:30pm – 2:15pm

People-based Engagements for Healthcare

UTeng Cheang

UTeng Cheang

Mobile Innovation Associate Director, Customer Experience + Innovation, AstraZeneca

2:15pm – 3:00pm

TL;DR: Healthcare Marketing in the Millennial Age

Brandon Chuang

Brandon Chuang

Vice President, Strategic Development, 2e Creative

3:00pm – 3:30pm

Networking & Refreshment Break

3:30pm – 4:15pm

Artificial Intelligence — Super Hearing for Healthcare Marketers. Making AI and Machine
Learning Practical

Hans Kaspersetz

Hans Kaspersetz

President and Co-founder, Arteric

4:15pm – 5:00pm

Every Medical Device and Equipment Company Needs to Become a Software and Analytics Company: Deny this and be Left Behind

Peter Verrillo

Peter Verrillo

CEO Enhatch and former Medical Device Executive at Nexa Orthopedics, Tornier and Stryker

5:00pm – 5:05pm

Chair’s Closing Remarks and End of Day One

5:05pm – 6:30pm

Cocktail Reception in the Exhibit Hall

Day Two -Thursday, November 30th, 2017

8:00am – 8:55am

Continental Breakfast for Conference Participants

8:55am – 9:00am

Chair’s Recap of Day One and Opening Remarks

Ross Toohey

Ross Toohey

President & CEO, 2eCreative

KEYNOTE & PLENARY

9:00am – 9:45am

What If We Focused on the “Consumer”? – True Digital Marketing in Action

Cozi Namer

Cozi Namer

Healthcare Industry Development Lead, Google

9:45am – 10:30am

What Can Content Do For You?

Bryan Cohen

Bryan Cohen

Digital Platform Lead – Promotional Operations, Sales, and, Marketing, Worldwide Innovation Fellow, Pfizer

10:30am – 11:00am

Networking & Refreshment Break

11:00am – 11:45am

The Marketing of Science; The Science of Marketing

John Mangano

John Mangano

Senior Vice President, Business Intelligence, Healthgrades

11:45am – 12:30pm

Enhancing Access to Care for Providers and Patients around the Globe: Trifecta Core Health Initiative

Erin McCloskey

Erin McCloskey

CEO and Co-founder, E=MC2, no limits & Former Director of Marketing, Endovascular Therapies, Asia Pacific, Medtronic

Maria Concetta Cilluffo

Maria Concetta Cilluffo

COO & Co-Founder, E=MC2

12:30pm – 1:30pm

Networking Lunch in the Exhibit Hall

1:30pm – 2:15pm

The Science of Content Marketing: How to Create Predictable Revenue in the Performance Era

Robin Kamen

Robin Kamen

Practice Leader, Content Marketing Advisory Services, NewsCred

2:15pm – 3:00pm

Effectively and Efficiently Combining Multiple Marketing Strategies in A Digital Format

Sherri Cowan

Sherri Cowan

Senior Portfolio Manager, Competitive Response, Medtronic

3:00pm – 3:20pm

Networking & Refreshment Break

3:20pm – 4:00pm

DISRUPTIVE MARKETING: What Growth Hackers, Data Punks and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal

Geoffrey Colon

Geoffrey Colon

Communications Designer, Microsoft, & author of “Disruptive Marketing

4:00pm – 4:40pm

Creating a Symbiotic Relationship with Sales & Marketing

James Kim

James Kim

General Manager, International Sales & Marketing, Orthalign

4:40pm – 4:50pm

Chair’s Closing Remarks and End of Conference

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