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Pre-Conference Workshop Day – Tuesday, May 13th, 2019

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2:45pm – 3:00pm

Registration for Workshop Attendees

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3:00pm – 5:00pm

Pre-Conference Workshop: Paradigms at War

Learn how to leverage changing paradigms in digital marketing to benefit your organization.

The term “Paradigm Shift” is overused particularly in high-growth sectors such as advertising and digital marketing, where paradigms are constantly shifting. It’s vital to separate evolving strategies from true paradigm shifts; evolving strategies are like ripples in an ocean that are quickly absorbed by the paradigm, whereas shifts are tidal waves that create massive changes requiring adaptation by the pharma, biotech, medical device and healthcare marketplaces. Adaptive digital marketers – being opportunistic – crave these shifts for the opportunities they bring. Join Silverlight Digital CEO Lori Goldberg as she explores shifting paradigms in BioPharma, MedDev and healthcare marketing and demonstrates how these changes can benefit you. Walk away with actionable goals that will have an immediately impact on your organization’s digital marketing strategy. Join us after the 2-hour workshop for a private networking happy hour to kick-off the conference.

Lori Goldberg

Lori Goldberg

CEO & Founder, Silverlight Digital

Day One – Wednesday, May 14th, 2019

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7:30am – 8:40am

Registration and Continental Breakfast for Conference Attendees

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8:40am – 8:55am

Collaboration is King! Ice Breaker

For today’s pharmaceutical and biotech marketer, the idea of collaboration is one that should never leave the table. Successful organizations will ensure that their internal departments are working hand-in-hand with one another. And, even more successful companies know that there could be huge benefits to reap by collaborating with others across the healthcare ecosystem. To instill this idea of collaborating for success, we are going to play a fun little ice-breaker game.

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8:55am – 9:00am

Welcome and Chairperson’s Introduction & Opening Remarks

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9:00am – 10:00am

KEYNOTE: Build Greater Intimacy with Clients and Profit from ROR: Return on Relationship...

Ted Rubin

Ted Rubin

Keynote and Social Media Strategist, Co-Founder, Prevailing Path

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10:00am – 10:30am

The Digital Health Revolution. How Technology Will Revolutionize Today’s Healthcare Marketer

Mark Bard

Mark Bard

Entrepreneur, Co-Founder, Digital Health Coalition

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10:30am – 11:00am

Morning Networking & Refreshment Break in Exhibit Hall

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11:00am – 11:30am

Engaging IDN Influencers in the Changing Healthcare Landscape

Terry Coutsolioutsos

Terry Coutsolioutsos

Senior Vice President, Marketing, Sales Operations, and Communications (MSC), Siemens Healthineers

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11:30am – 12:00pm

Targeted Digital Strategy for Healthcare Customer Experience (Cx)

Richard Rowe

Richard Rowe

Head of Pharmacy and Professional Marketing, Johnson & Johnson

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12:00pm – 12:45pm

PANEL DISCUSSION: Leading Change Management in Your Digital Healthcare Marketing Setup

John Vieira

John Vieira

Senior Director, Global Marketing, Leo Pharma

Craig Delarge

Craig Delarge

Head of Emerging Digital Acceleration, Takeda

Christine (Tina) Grogan

Christine (Tina) Grogan

Vice President, Marketing, Acelity

Steven Kamphausen

Steven Kamphausen

Vice President Global Sales and Marketing, RMS Medical Products

Zoe Dunn

Zoe Dunn

President & CEO, Hale Advisors, Inc.

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12:45pm – 2:00pm

Networking Lunch in the Exhibit Hall

BioPharma eMarketing Stream

MedDev eMarketing Stream

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2:00pm – 2:30pm

Revolutionizing Your Brand Campaign via Social Listening, Content Strategy & Predictive Modeling

Ben Putman

Ben Putman

Vice President, Digital, Revance Therapeutics

Utilizing Digital Strategy to Create a Content Engagement & Conversion Funnel for Patients

Omar Khateeb

Omar Khateeb

Director of Growth Marketing & Branding, Potrero Medical

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2:30pm – 3:00pm

What Can Content Do For You?

Bryan Cohen

Bryan Cohen

Digital Platform Lead, Innovation Fellow, Pfizer

Content is king. Creating a Digital Storybook to Nurture your Customers

Any medical device marketer will tell you that showcasing case studies is a vital ingredient to marketing and sales success; yet very few actually master the art of writing a killer case study that doesn’t make people tune out. In this interactive, hands-on session we will:

  • Identify the “right” topic for a great story line
  • Select the “right” client
  • Understand the elements of a great case study and how to combine emotion and the business value to the story
  • Learn how to interview a subject – know which questions you need to ask
  • Craft the story for the “right” audience

Tina Grogan, Vice President Marketing, Acelity

Christine (Tina) Grogan

Christine (Tina) Grogan

Vice President, Marketing, Acelity

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3:00pm – 3:30pm

Enhancing HCP Engagement and Customer Experience via Digital

Rodney Spady

Rodney Spady

Head of Consumer and Digital Marketing, Sanofi

Streamlining Sales with Content Marketing to Deliver the Right Message at the Right Time

Austin Phillips

Austin Phillips

Chief Marketing Officer, Precision Medical Products

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3:30pm – 4:00pm

Afternoon Networking & Refreshment Break in Exhibit Hall

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4:00pm – 4:30pm

Digital Health in the Emerging Markets: How eMarketing is advancing in Asia, Latin America and Central Asia

Craig Delarge

Craig Delarge

Head of Emerging Digital Acceleration, Takeda

Designing and Creating a Communication Plan Laid Out Across the Entire Customer via Digital

Daniel Munoz

Daniel Munoz

Director of Global Strategic Marketing, Philips

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4:30pm – 5:00pm

Customer Experience Marketing for New Products in Emerging Markets

Josef Bednarik

Josef Bednarik

Director, US Medical Affairs, Eli Lilly & Co.

Developing Successful Marketing Campaigns for New Product Launches

Scott Klein

Scott Klein

Senior Director of Global Marketing, Strategy, and Education - Heart Failure Therapies, Abbott

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5:00pm

Chair’s Closing Remarks, Drinks Reception and End of Day One

Day Two – Thursday, May 15th, 2019

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7:40am – 8:55am

Continental Breakfast for Conference Participants

BioPharma eMarketing Stream

MedDev eMarketing Stream

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8:55am – 9:00am

Chairperson’s Introduction & Opening Remarks

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9:00am – 9:30am

Distributed Ledger Technologies and Blockchain - Primer / Fundamentals for Healthcare

Amit Pherwani

Amit Pherwani

Director, Digital Marketing, Novo Nordisk

True Marketing Leadership: Creating a Digital Culture that Resonates with your Customers

Steven Kamphausen

Steven Kamphausen

Vice President Global Sales and Marketing, RMS Medical Products

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9:30am – 10:00am

FUTURE PROOF: Bots, Bytes and Briefings. How the Future of Marketing is Already Here

Geoff Colon

Geoff Colon

Senior Marketing Communications Designer, Microsoft & author, "Disruptive Marketing"

Data Visualization: Driving Consumer Engagement through Big Data Analytics

Julia Eisman, Global Marketing Solutions, Facebook

Gerhard Golden

Gerhard Golden

US Marketing Director, Movement Disorders, Abbott

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10:00am – 10:30am

Uncovering Next-Generation Digital Strategies for Harmonizing your Marketing and Sales Teams

McKay Allen

McKay Allen

Director of Global Digital Marketing, Ivantis

Enhancing Patient Experience Digitally & Influencing your Brand

Tony Cambria

Tony Cambria

Director, Marketing & Education Services, Stryker

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10:30am – 11:00am

Morning Networking & Refreshment Break in Exhibit Hall

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11:00am – 11:30am

Bridging the Gap Between Marketing and IT in a Digital Revolution - Case Study

Ben Atkinson

Ben Atkinson

Senior Manager, Digital Marketing & CRM, Clinical Genomics

Change Management: Plain Talk and Choice Architecture

 Levi Kirwin

Levi Kirwin

Director of Commercial Marketing, Accelerate Diagnostics

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11:30am – 12:00pm

Creating a Comprehensive Digital Strategy to Accelerate Target Engagement

John Vieira

John Vieira

Senior Director, Global Marketing, Leo Pharma

Blue Ocean Strategy: Challenging Healthcare’s Conventional Wisdom about which Buyer Group to Target

Kasia Hein-Peters, MD

Kasia Hein-Peters, MD

Vice President, Global Marketing and Communication, Terumo BCT

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12:00pm – 1:15pm

Networking Lunch in the Exhibit Hall

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1:15pm – 1:45pm

Integrating Social Media into the Marketing Mix

Lucy Abreu

Lucy Abreu

Director, Corporate Communications, Otsuka

Creating a Symbiotic Relationship with Sales & Marketing

William Spinelli

William Spinelli

Director of Sales & Marketing, Therapro CORF

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1:45pm – 2:15pm

Utilizing Digital Platforms to Enhance the Patient Experience

Savitri Basavaiah

Savitri Basavaiah

Oncology Portfolio Marketing & Digital Marketing Lead, Pfizer (* Subject to final confirmation)

How to Create & Cultivate a Digital Culture in your Organization

Timothy Hale

Timothy Hale

Director of Marketing and Sales Operations, Neuronetics

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2:15pm – 2:45pm

Afternoon Networking & Refreshment Break in Exhibit Hall

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2:45pm – 3:10pm

The Power of Engagement: Interactive Techniques to Breathe New Life into your Marketing Campaign

Kelly Bock

Kelly Bock

Associate Director, Digital & Multi-Channel Marketing, Allergan

Effectively and Efficiently Combining Multiple Marketing Strategies In A Digital Format

Alison Gerlach

Alison Gerlach

Director of Marketing, TandemLife

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3:10pm – 3:40pm

Building and Enhancing Physician Engagement Using a Multi-Channel Approach

  • Understanding key criteria needed to building lasting relationships with your key customer segments
  • Examining customer variables including age, sex, race, location and more to understand how you can target these within one multi-channel approach
  • Identifying fundamental customer needs: What do each customer segment require in order to nurture their interest in your campaign?
  • Collaborating this data into a multi-channel digital marketing plan
  • Discussing successful multi-channel marketing campaigns through strategic consumer engagement

Maarten van Essen, Digital Strategy Manager, Takeda

Erica Voll

Erica Voll

Associate Director, Content Strategy, Customer Experience and Innovation, AstraZeneca

Creating a Comprehensive Digital Strategy to Service Your Target Market – A Step-By-Step Approach

Adam Szaronos

Adam Szaronos

Director, U.S. Marketing, Vitreoretinal & Refractive Surgery, Alcon, A Novartis Division

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3:45pm

Chair’s Wrap-up & Conference Concludes

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