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3rd MedDev eMarketing Summit West

GMM Category Design Workshop | May 14, 2018 3.00pm - 6.00pm Main Conference May 15-16, 2018 | Rancho Bernardo Inn | San Diego
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Pre-Conference Workshop Day (May 14th, 2018)

3:00 pm – 6:00 pm

CATEGORY DESIGN WORKSHOP: How innovative med device and biopharma companies can create and dominate markets through the emerging discipline of Category Design
Holley Malia Miller

Holley Malia Miller

Founder & President, Grey Matter Marketing

Main Conference Day One

7:30 am

Registration and Continental Breakfast for Conference Attendees

8:40 am

Collaboration is King! Ice Breaker

For today’s Medical Device Manufacturer, the idea of collaboration is one that should never leave the table. Successful organizations will ensure that their internal departments are working hand-in-hand with one another. And, even more successful companies know that there could be huge benefits to reap by collaborating with others across the healthcare ecosystem. To instill this idea of collaborating for success, we are going to play a fun little ice-breaker game.

9:00 am

Welcome and Chairperson’s Introduction & Opening Remarks
Ross Toohey

Ross Toohey

President & CEO, 2e Creative

KEYNOTE & PLENARIES

9:05 am

OPENING KEYNOTE: AI, Alexa, Chatbots, and CRM: How Technology Must Empower Smarter Customer Experiences

Driving better patient and client interactions will change drastically over the next few years. Customer expectations have shifted rapidly. What are they seeking? Faster access to data. Easier interaction with people. They want swipe-right simple. They want to chat with people the way we might ask someone to pick us up a loaf of bread. What will “faster” data entail? How do you design a chatbot that serves (not frustrates) your client/patient? What other technologies can you employ for improved human experience? Join Chris Brogan for a mix of high level and next-step strategy moves.

Chris Brogan

Chris Brogan

CEO, Owner Media Group

9:40 am

OPENING KEYNOTE: The Digital Health Revolution. How Technology Will Revolutionize today’s Biopharma Marketer
Mark Bard

Mark Bard

Entrepreneur, Investor, Founder Digital Health Coalition

10:15 am

PANEL DISCUSSION: Don’t Get Left Behind! Leading Change Management in Your Healthcare Marketing Setup
Matt Thomas

Matt Thomas

Vice-President, Marketing Medtronic

Bob Chib

Bob Chib

Head of Corporate Strategy and Innovation, Licensing and Alliance Astellas

Michael Latauska

Michael Latauska

Director, Digital Health Boehringer Ingelheim

Chelsea Hewitt

Chelsea Hewitt

Global Innovation & Activation Leader, Johnson & Johnson

11:00 am

Morning Networking & Refreshment Break in Exhibit Hall

11:30 am

DISRUPTIVE MARKETING: What Growth Hackers, Data Punks and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
Geoffrey Colon

Geoffrey Colon

Communications Designer Microsoft Author of “Disruptive Marketing”

12:05 pm

GOCOVRI Launch: Speaking the Language of Parkinson’s Disease
Matthew Howes

Matthew Howes

Executive Vice President, GSW

Jeffrey Akin

Jeffrey Akin

Vice President, Marketing, Adamas Pharmaceuticals, Inc.

12:40 pm

Networking Luncheon

2:00 pm

The Content Pipeline: Creating and Maintaining a Supply of Fresh, Relevant Content on a Budget
Joann Yao

Joann Yao

Senior Director, Global Marketing, REVA Medical

2:40 pm

The Science of Storytelling: The Foundation of any Marketing Strategy
Kathryn Evans

Kathryn Evans

Director of Sales and Marketing, Hematogenix

3:20 pm

Afternoon Networking & Refreshment Break in Exhibit Hall

3:50 pm

Standardization of the AF Care Continuum for Optimization of the Quadruple Aim: A Multi-Company Collaboration
Rebecca Beals

Rebecca Beals

Global Strategic Marketing, Johnson & Johnson

4:25 pm

Digital Measurement and Engagement Models in Action
Tara Armstrong

Tara Armstrong

Senior Digital Marketing Manager, DSM

5:00 pm

“Color for the Kids!” A success Story in CSR Soft Marketing!
 Anton Yarovoy

Anton Yarovoy

Senior Marketing Manager – Thoracic, Getinge Group

5:30 pm

Chair’s Closing Remarks and End of Day One

5:35 pm

Cocktail Reception in the Exhibit Hall

Main Conference Day Two

8:00 am

Continental Breakfast

8:55 am

Chairperson’s Day Two Opening Remarks

9:05 am

Implementing a Sales and Marketing Platform that Works across Various Divisions
Helena Swan

Helena Swan

Senior Manager, Internal Communications and Public Relations, Americas

9:45 am

Optimizing Consumer Digital Engagement and Conversion: Lessons Learned In Elective Medical Procedure Marketing
Clay Wilemon

Clay Wilemon

CEO & Chief Strategy Officer, DevicePharm

Jon Hermie

Jon Hermie

President, DevicePharm

10:30 am

Morning Networking & Refreshment Break in Exhibit Hall

11:00 am

Tribe Building 101: How to Stretch Marketing Dollars By Channeling Evangelical Customers
Jacqueline Keller

Jacqueline Keller

Vice President, Sales and Marketing, Artemis

11:45 am

Medical Technology Doesn’t Need to be Sterile. Separate Yourself by Exercising Innovation In Every Aspect of Your Business
James Young Kim

James Young Kim

General Manager, International OrthAlign, Inc.

12:25 pm

Networking Luncheon

1:30 pm

Welcome to the Experience Era: Selling the Way Your Buyers Want to Buy
Theresa O’Neil

Theresa O’Neil

Vice President, Marketing, Showpad

Shareef Mahdavi

Shareef Mahdavi

President, SM2 Strategic

2:10 pm

Managing Prescription Drug Advertising Risks While Innovating in Social Media Marketing
Sharon Delshad

Sharon Delshad

Director Compliance and Legal, Orexigen Therapeutics

2:50 pm

Innovative Digital Strategy for Biopharma via Category Design
Holley Malia Miller

Holley Malia Miller

Founder & President, Grey Matter Marketing

3:30 pm

CASE STUDY: Leveraging Facebook Advertising Tactics for Growth
Omar Khateeb

Omar Khateeb

Director of Growth Marketing & Branding, Potrero Medical

4:00 pm

CASE STUDY: Building and Enhancing Physician Engagement Using a Multi-Channel Approach
John Vieira

John Vieira

Executive Director, Global Brand Strategy, Daiichi Sankyo

4:30 pm

Chair’s Closing Remarks and End of Conference

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