2021 MedDev eMarketing Summit

June 1-3, 2021 | Kona Kai Resort & Spa | San Diego, CA

ATTEND         SPONSOR

2021 MedDev eMarketing Summit

June 1-3, 2021 | Kona Kai Resort & Spa | San Diego, CA

ATTEND         SPONSOR

2021 MedDev eMarketing Summit

June 1-3, 2021 | Kona Kai Resort & Spa | San Diego, CA

ATTEND         SPONSOR

2021 MedDev eMarketing Summit

June 1-3, 2021 | Kona Kai Resort & Spa | San Diego, CA

ATTEND         SPONSOR

2021 MedDev eMarketing Summit

June 1-3, 2021 | Kona Kai Resort & Spa | San Diego, CA

ATTEND         SPONSOR

2021 MedDev eMarketing Summit

June 1-3, 2021 | Kona Kai Resort & Spa | San Diego, CA

ATTEND         SPONSOR

Pre-Conference Workshop Day – Tuesday, Dec 1st, 2020

8:45am
Workshop A Registration
9:00am
Pre-Conference Workshop A: Paradigms at War - Leverage Changing Paradigms in Digital Marketing to benefit your Organization
The term “Paradigm Shift” is overused, particularly in high-growth sectors such as advertising and digital marketing, where paradigms are constantly shifting. It’s vital to separate evolving strategies from true paradigm shifts; evolving strategies are like ripples in an ocean that are quickly absorbed by the paradigm, whereas shifts are tidal waves that create massive changes requiring adaptation by the pharma, biotech, medical device and healthcare marketplaces. Adaptive digital marketers – being opportunistic – crave these shifts for the opportunities they bring. Explore shifting paradigms in BioPharma, MedDev and healthcare marketing and demonstrates how these changes can benefit you. Walk away with actionable goals that will have an immediate impact on your organization’s digital marketing strategy.
11:30am
Workshop A Concludes
11:45am
Workshop B Registration
12:00pm
Pre-Conference Workshop B : Creating a Comprehensive Digital Strategy to Service Your Target Market – A Step-By-Step Approach
  • Defining your marketing goals to plan your strategy
  • Understanding what your target market requires from a digital campaign
  • Examining and choosing from a series of novel digital marketing routes to differentiate yourself from your competition, and appeal to your customers
  • Deriving direct eMarketing routes of customer access based on data
  • Creating a content plan to effectively engage your target market
  • Examining launch-through-development of chosen marketing channel fundamentals
  • Distribution and promotion of your digital content calendar
3:00pm
Workshop B Concludes
6:30pm
Workshop C Registration
3:45pm
Pre-Conference Workshop C: Engaging With Mobile Physician in the Digital Age
6:30pm
Workshop C Concludes

Main Conference Day One – Wednesday, Dec 2nd, 2020

7:30am
Registration Opens & Continental Breakfast for Attendees
8:45am
Collaboration is King! Ice Breaker
For today’s healthcare marketer, the idea of collaboration is one that should never leave the table. Successful organizations will ensure that their internal departments are working hand-in-hand with one another. And, even more successful companies know that there could be huge benefits to reap by collaborating with others across the healthcare ecosystem. To instill this idea of collaborating for success, we are going to play a fun little ice-breaker game.
8:55am
Welcome and Chairperson’s Introduction & Opening Remarks
9:00am
KEYNOTE PRESENTATION: The Future of Healthcare SEO: It's Probably Not What You Think
  • What’s changed in how people search the web, and how search engines serve results (and what that means for marketing)
  • Search vs Social? What will drive healthcare engagement in 2019?
  • How do we get trustworthy data?
  • What are the web’s true top traffic referrers?
  • Moving from SERP ranking to SERP features
Neil Patel

Neil Patel

New York Times Bestselling Author, Entrepreneur & Co-Founder

Neil Patel Digital
9:35am
KEYNOTE PRESENTATION: Machine Learning vs Human to Human: Learning to Connect in a Tech Driven World
  • How to balance between tech and humans working together
  • There is No B2B or B2C: It’s Human to Human #H2H
Bryan Kramer

Bryan Kramer

Best-Selling Author, TED Speaker, Forbes Contributor & CEO

PureMatter
10:10am
Building & Developing a Tech Stack for Commercial Enablement in the Changing Healthcare Landscape
  • Adapting to a changing healthcare environment from an organizational perspective
  • Customer Centricity: Delivering your message from a new perspective
  • Reaching your digital gateway: Creating a content distribution approach to enhance customer experience via data
  • Data analytics and segmentation: how to select your approach
  • Implementing intelligence platforms to assess and improve your sales performance
Terry Coutsolioutsos

Terry Coutsolioutsos

Senior Vice President, Marketing, Sales Operations & Communications (MSC)

Siemens
10:40am
Morning Networking & Refreshment Break in Exhibit Hall
11:10am
Mapping the Patient Journey to Plan out your New HCP Digital Strategy
  • Assessing historic successful print marketing materials and how these can be utilized in a digital format
  • Identifying and examining successful creative formats to enhance the delivery of online digital catalogs, and product literature to physicians and hospitals more efficiently
  • Examining innovative strategies displaying how these materials can be effectively adopted and used via reps in a customer facing manner through cloud systems
Stefan Jensen

Stefan Jensen

Chief Executive Officer, Partner

Motionstrand

12:10pm
PANEL DISCUSSION: Leading Effective Digital Transformation and Change Management to within your Organization
  • Examining best practices for managing change within the digital marketing organization, as well as beyond the organization, to include agencies and other partners
  • Examining effective new ‘top down’ and ‘bottom up’ methods
  • Assessing middle managers as real change agents
  • Sharing industry best practices (or lesson learned) with healthcare marketing professionals
John Vieira

John Vieira

US, Head of Commercialization

Sol-Gel Technologies
Terry Coutsolioutsos

Terry Coutsolioutsos

Senior Vice President, Marketing, Sales Operations & Communications (MSC)

Siemens
Bryan Kramer

Bryan Kramer

Best-Selling Author, TED Speaker, Forbes Contributor & CEO

PureMatter
Bharat Tewarie

Bharat Tewarie

Executive Vice President and Chief Marketing Officer

UCB
12:50pm
Networking Lunch in the Exhibit Hall

2020 BioPharma
eMarketing Summit

2020 MedDev
eMarketing Summit

2:00pm

The Collision of Consumerism and Disruption in Healthcare
  • How markers changed in a behavioral sense - content and consumerism
  • Examining how technology is influencing consumerism in the healthcare sector
  • Preparing for Disruption- Elements and the ways to prepare for it, stage your teams for creativity and the amount of change we are going through
  • Historical perspectives and the future of healthcare
Bryan Cohen

Bryan Cohen

Director, Corporate Affairs, Internal Channels Lead

Pfizer
Effectively and Efficiently Combining Multiple Marketing Strategies in a Digital Format
Ross Sylvia

Ross Sylvia

Vice President, Marketing

Tandem Diabetes Care
2:30pm
Organizational Transformation: Uncovering New Perspectives to Grow Healthcare Brands
  • How markers changed in a behavioral sense - content and consumerism
  • Examining how technology is influencing consumerism in the healthcare sector
  • Preparing for Disruption- Elements and the ways to prepare for it, stage your teams for creativity and the amount of change we are going through
  • Historical perspectives and the future of healthcare
Zach Duenow

Zach Duenow

Director, Marketing Excellence, Brand Building & Creative Excellence

GlaxoSmithKline
Perfecting the Art and Science of Customer Experience Marketing
Derek Matteo

Derek Matteo

Vice President, Global Technology Commercialization

Nuvasive

3:00pm
Artificial Intelligence — Super Hearing for Healthcare Marketers. Making AI and Machine Learning Practical
  • Learn the risks that voice interfaces present to every healthcare brand and how voice-driven search is transforming communication strategy
  • Explore the untapped market potential of personalization and the value that exists in your current marketing data
  • Discuss a real-world implementation of artificial intelligence (AI) to solve a common healthcare marketing challenge
  • Learn how AI accelerates identification and validation of critical market insights that empower creation of a durable competitive advantage
  • Define what you must do today to succeed in a future driven by AI, natural language processing, and voice interfaces
Hans Kaspersetz

Hans Kaspersetz

President and Co-founder

Arteric
True Marketing Leadership: Creating a Digital Culture that Resonates with Your Customers
Annie McBride

Annie McBride

VP Product Marketing, Sleep & Respiratory Care North America

ResMed

3:30pm
Afternoon Networking & Refreshment Break in Exhibit Hall
4:00pm
What Can Content Do for You?
  • There are many ways to present content in order to establish your brand as both a resourceful thought leader and trusted partner to your customers. From articles and blogs to video and social media, how do you leverage your existing content and bring in industry experts, without any impropriety? Most importantly, how can you do things differently to support your customer as well as set your brand apart?
  • What does content really mean, and how can you properly manage it?
  • Working with influencers
  • Storytelling
  • What to create internally versus what to source
Creating a Comprehensive Digital Strategy to Service Your Target Market – A Step-By-Step Approach
Gerard Bradley

Gerard Bradley

Vice President, Healthcare Marketing

Epsilon
4:30pm
Digital Health in the Emerging Markets: How eMarketing is advancing in Asia, Latin America and Central Asia
  • Understanding key elements why medical device manufacturers opt for using digital to new customers overseas
  • Assessing emerging regions where medical device organizations are marketing their devices digitally, and why
  • Discussing advantages and disadvantages with marketing your product in emerging regions
  • Identifying and examining correlations of digital marketing strategies proven successful with particular types of product and region
Craig Delarge

Craig Delarge

Former Head of Emerging Digital Acceleration

Takeda
ML/AI Application for Medication Non-Adherence

Medication Non-Adherence is one of the most serious problems in healthcare. From a cost perspective, this results in $290 billion in avoidable medical spend in the US each year. From a revenue perspective, the US pharmaceutical industry forfeits an estimated $250 billion annually in potential revenue.

.There are a wide variety of reasons as to why a patient will fail to take a medication. This could be simple forgetfulness, out-of-pocket costs, fear of side effects, poor patient education, complexity in receiving refills, complexity in administration or simple motivational / psychological factors etc. AI technology, combined with big data, hold significant potential in solving many key adherence challenges. This will help in personalized patient engagement by creating predictive models that are much more powerful, increasing chances that a given solution will help with reducing patient non-adherence rates.

At CustomerInsights.AI, we have developed a two phased solution to solve Medication Non-Adherence challenges:

  • Predictive insights using ML/AI
  • Boosting patient engagement
Robin Varghese

Robin Varghese

Chief Operating Officer

CustomerInsights.AI, Inc.

5:00pm
PANEL DISCUSSION: How to Successfully Structure a Global Product Launch Campaign Digitally
  • Defining your marketing goals to plan your strategy
  • Understanding what your target market requires from a digital campaign
  • Examining and choosing from a series of novel digital marketing routes to differentiate yourself from your competition, and appeal to your customers
  • Deriving direct eMarketing routes of customer access based on data
  • Creating a content plan to effectively engage your target market
  • Examining launch-through-development of chosen marketing channel fundamentals
Damon Harrell

Damon Harrell

Vice President Depression Marketing and New Products

Alkermes
Craig McGettigan

Craig McGettigan

Head, Multichannel Engagement, US Business Operations & Support

Sanofi
John Vieira

John Vieira

US, Head of Commercialization

Sol-Gel Technologies
Craig Delarge

Craig Delarge

Former Head of Emerging Digital Acceleration

Takeda
Disruptive Marketing Strategies Driving Healthcare: Navigating the New Normal
  • Advancing your strategy while we move into the era of post-digital where experience and tangible goods trump tiny screens and digital mechanisms
  • Overcoming the social divide with advertising: Understanding why advertising must begin to reflect reality more than simply what it perceives is life:
  • Understanding the importance of novel product development and educating customers on the best way on how they can utilize them in ways they have yet to envision via the wisdom of crowds
  • It’s not the size of your pocketbook but what you plan to build; Social and tech platform utilization to get ahead in the marketing curve
Stacia Garner

Stacia Garner

Director of Global Digital Marketing and Therapy Development

Edwards Lifesciences
5:30pm
Chair’s Closing Remarks, Drinks Reception and End of Day One

Main Conference Day Two – Thursday, Dec 3rd, 2020

7:40am
Continental Breakfast for Conference Participants

2020 BioPharma
eMarketing Summit

2020 MedDev
eMarketing Summit

8:55am
Chairperson’s Introduction & Opening Remarks
9:00am
Building Your Brand's Digital Ecosystem - What It Takes to Fully Embed Digital into your Core Business Strategy
Craig McGettigan

Craig McGettigan

Head, Multichannel Engagement, US Business Operations & Support

Sanofi
The Buyer Journey: Designing and Modeling your Digital Framework off your New Customer buying Process
  • Understanding the evolution of device HCP behavior in the digital age
  • Mapping your buyer personal touch points
  • Utilizing customer data analytics to develop and execute your strategy
  • Sourcing effective digital platforms to effectively execute your strategy
Boon Quah

Boon Quah

Vice President, Marketing

Terumo

9:30am
Digital Growth and Expansion via Next-Gen Marketing
  • Key criteria to build a strong data engine and assessing analytics issues
  • Real time marketing on data feeds - how we use it and how it works
  • Advanced analytics for HCP engagement - Commercial and medical
Renee Rodgers

Renee Rodgers

Head, Digital Strategy, US Oncology

Novartis
Utilizing Predictive Modeling to Identify new Patient Sets via Digital
  • Developing a Customer Experience Strategy – consistent approach to business planning
  • Identifying relevant customer segments and channels
  • Developing engaging customer communications and offerings – what’s their journey through the system
  • Tracking results and evolving your approach
Matthew Thomas

Matthew Thomas

General Manager & Vice-President, Stim & Early Interventions

Medtronic

10:00am
Revolutionizing Your Brand Campaign via Social Listening, Content Strategy & Predictive Modelling
  • Examining key reasons why you should reinvigorate a brand campaign
  • Predicting success via modelling market segmentation data to determine campaign direction
  • Social listening, myth busting and the power of engaging via social media
  • Examining the overall framework and bringing the campaign to life and lessons learned
Ben Putman

Ben Putman

Vice President, Digital

Revance Therapeutics
Transitioning to & Executing an Omni-Channel Content and Execution Strategy
Stacy Boothe

Stacy Boothe

Worldwide Associate Director, Digital Marketing, MDS

Becton Dickinson

10:30am
Morning Networking & Refreshment Break in Exhibit Hall
11:00am
Initiating a Global Digital Product Launch Strategy and Assessing the Global HCP Role
Tarak Shah

Tarak Shah

Associate Director, Global Product Marketing Inflammation & Immunology

Celgene
Consumer Data Insights: Partnering with Influencers to Extend Consumer Audience Reach
  • Understanding what Blue Ocean Strategy is and how healthcare brands can capitalize via digital campaigns
  • Examining buyer groups to gain new insights into how to unlock a leap in value for a previously overlooked set of buyers
  • Shifting focus to patients via digital engagement to open a new potential product group
  • Discussing examples of major strategic shifts in healthcare product positioning and consumer behavior based off rethinking the end user targeting and engagement strategy
Sang'ona Oriedo

Sang'ona Oriedo

Senior Director Marketing Communications

iRhythm Technologies, Inc.
11:30am
Customer Experience from Congresses to Digital - Experiences are what People Remember, not Claims
  • Uncovering novel strategies for harmonizing your marketing and sales
  • Customer Experience Mapping – How to achieve this so you can collect insights and innovations
  • Customer Experience Design – Using service innovation and human-centered design to design exceptional customer experiences that minimize customer effort and create habits
  • Predicting consumer behavior to accelerate sales
Doug Nelson

Doug Nelson

Associate Director, Digital/Omni-channel Marketing

Novartis
Medtech, Are you Ready to Engage with the Most Valuable Player in Healthcare Today?

Unlock value by finding ways to nurture meaningful and sustained patient engagement
Patients are no longer passive recipients of decisions that other players in the healthcare industry make for them. The empowered patient is emerging as the primary driver of change in how healthcare is delivered and accessed as emphasis on shared decision-making increases and considerations related to value-based healthcare evolve. In this session, you’ll learn:

  • Why it’s critical for medtech companies to engage with patients, and what sources of value could be unlocked through patient engagement
  • What a true patient-centric commercial capability looks like, and what the necessary building blocks are
  • How to identify some incremental quick wins that could start you on this journey, and accelerate the shift to a patient-centric model for your business
  • Takeaways from other industries that can help you avoid pitfalls, and avoid re-inventing the wheel
 Sudhanshu Bhatnagar

Sudhanshu Bhatnagar

Associate Principal

ZS

12:00pm
Utilizing Social Platforms to Maximize your Brand via Storytelling
  • Examining reasons why a market leader would need a brand campaign
  • Assessing market research findings
  • Social listening, myth busting and the power of engaging moms and dads on social media
  • Bringing the campaign to life, metrics and lessons learned
  • Brand campaign updates and steps forward
PANEL DISCUSSION: How to Create & Cultivate a Digital Culture in your Organization
  • Embracing transparency
  • Encouraging collaboration - the importance of sharing learnings and insights between departments
  • Implementing a learning and development program that caters to all levels
  • Utilizing digital to mitigate and leverage risk
  • Innovation: Understanding how to create a culture of innovators within your group
Gizem Ozbay

Gizem Ozbay

Global Marketing Director, Integrated Marketing

Abbott
Ross Sylvia

Ross Sylvia

Vice President Marketing

Tandem Diabetes Care
Boon Quah

Boon Quah

Vice President, Marketing

Terumo

Jay Merkle

Jay Merkle

Senior Director of Marketing and Market Access

ACell
12:30pm
Networking Lunch in the Exhibit Hall
1:30pm
Cracking the Data Conundrum: Sourcing the Right Analytics to Drive Effective Digital Decision-Making
  • Examining strategy of digital marketing and basics of marketing mix (ROI, mROI, aROI)
  • Limitations of performance metrics and its roles
  • Interactions effects & modeling
  • Before and After (3-4 x improvement in ROI)
  • Where does marketing mix falls within analytical tools and other modeling approaches for new products
Lori Fraijo Raygoza

Lori Fraijo Raygoza

Vice President of eCommerce and Digital Marketing

Apria Healthcare
Successfully Initiating a Digital Culture and Transformation within your Organization
Giovanni Di Napoli

Giovanni Di Napoli

Vice President and General Manager GIH - Gastrointestinal and Hepatology

Medtronic

2:00pm
Rethinking your Data: Stimulating Targeted Audiences using Custom Created Digital Analytics
Gaetan Akinrolabu

Gaetan Akinrolabu

Associate Director, Paid Media and Social Media Strategy

Bristol-Myers Squibb
Lifecycle of Engagement: Leveraging Digital & Big Data Profiling
  • Utilizing search, social, AI etc, driven by big data profiling to drive patient demand from pipeline to conversion and into customer advocacy
  • Using this conversion data for creating a pathway for new therapies/technology
  • Highlighting case studies in the EU as well as US Trial recruitment for medical devices as well as cohesive marketing/IT collaboration
Leigh Whittaker

Leigh Whittaker

Vice President, Global Marketing & Education

CardioFocus
2:30pm
FUTURE PROOF: Bots, Bytes and Briefs. How the Future of Marketing is Already Here..
  • Where chatbots work, how to build one with Microsoft Bot Framework and why they are so important in the modern era of communication. This includes a live demo of how to program a knowledge base and think about what people will say and how your bots can best respond
  • Where AI may be used in the future and how it is already here in areas like search advertising, big data analysis, market research and creative A/B testing
  • How voice skills are being used by customers to digest information, learn skills and control interfaces. This includes a live demo of three voice skills Geoff has conceptualized, coded and designed that can be applied to your business vertical
From Concept to Realtity with Actionable Data
Joseph Perez, PhD.

Joseph Perez, PhD.

Senior Systems Analyst / Team Lead

NC Department of Health and Human Services

3:00pm
Afternoon Networking and Refreshment Break in Exhibit Hall
3:20pm
Maximizing Brand Potential: Enhancing Physician Engagement Using a Multi-Channel Approach
  • Understanding key criteria needed to building lasting relationships with your key customer segments
  • Examining customer variables including to understand how you can target these within one multi-channel approach
  • Identifying fundamental customer needs
  • Collaborating this data into a multi-channel digital marketing plan
  • Discussing successful multi-channel marketing campaigns through strategic consumer engagement
Creating a Virtual Service Strategy Based on the Needs of our Customers
John Liebig

John Liebig

Vice President, Customer Experience - Technical Service Operations, Breast & Skeletal Health

Hologic

3:50pm
The Power of Personal Brand and how to Activate Employees to Attract Talent through Authenticity
John Graham Jr.

John Graham Jr.

Senior Manager, Global Employer Brand & Recruitment Marketing

Amgen
Content is King. Creating a Digital Storybook to Nurture your Customers

Any medical device marketer will tell you that showcasing case studies is a vital ingredient to marketing and sales success; yet very few actually master the art of writing a killer case study that doesn’t make people tune out. In this interactive, hands-on session we will:

  • Identify the “right” topic for a great story line
  • Select the “right” client
  • Understand the elements of a great case study and how to combine emotion and the business value to the story
  • Learn how to interview a subject – know which questions you need to ask
  • Craft the story for the “right” audience
4:20pm
Maximizing Digital and Social for Patient activation and Commercial Success
  • Why social must align with business objective
  • How companies/brands should organize their teams for social success
  • How to integrate social into the overall marketing mix
  • Why engagement is at the heart of social success
  • How to develop patient “Brand Ambassadors” that count
Robert Taylor (Invited)

Robert Taylor (Invited)

Senior Director, Marketing Team Lead

Relypsa
A Quality Improvement Initiative for COPD Patients: A Cost Analysis
Dave Trout

Dave Trout

Director, Global Clinical Marketing

Philips Healthcare

5:10pm
Chair’s Wrap-up & Conference Concludes

Attend

Join 300+ leading medical device, pharma and biotech digital marketing pioneers in this interactive, engaging “TED-style” Summit. Advance your ENTIRE TEAM with two years worth of new strategies and expertise in just three days!

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