Trust Is the New KPI: Measuring What Actually Builds Confidence in Medical Device Brands

Alissa Tambone
Founder & CEO, Swell Market Research
Session Overview
Discover how digital tools such as social listening, AI-driven insights, and advanced analytics are transforming the MedTech marketing research landscape. Learn how these technologies can help uncover deeper customer insights, improve decision-making, and deliver more precise, actionable strategies.
Key Takeaways

• How social listening can uncover emerging trends and customer sentiment.
• Ways AI-driven insights and advanced analytics improve marketing research and decision-making.
• How to translate digital intelligence into more precise, actionable marketing strategies.