Blog
Patient Engagement & Brand Revitalization via Mobile: Case Study
With special thanks to our sponsor EngagedMedia (a division of Aptus Health) who kindly share this case study in conjunction with the 2020 BioPharma eMarketing Summit May 5-7 2020in San Diego. (The only TED-style digital marketing event for BioPharma)There’s no doubt...
Why Should you Consider Developing Controlled and Modified-Release Drug Products?
There are a number of pharmacological and economical benefits to developing controlled and modified release drug products. Following the 505(b)(2) pathway allows companies to make modest changes to an already approved drug and get continued market exclusivity for a...
Why do people attend conferences? 5 key reasons for attendees and event organizers
A number of years ago, I was chatting with a friend of mine who works in market research and he turned to me and asked, “This may be a stupid question, but why do people attend conferences?”It made me pause to think for a moment. As a conference organizer, this is...
Which digital health marketing trends will significantly impact you by 2020?
The healthcare industry is progressive in many ways, but marketing strategy tends to lag behind other consumer-centric industries. Why?Healthcare marketers are expected to take full control of the customer experience in the coming years - patient outcomes being the...
The Next Generation of Drug Delivery: Where are we headed?
Big Picture OutlookAccording to markets & Markets, the drug delivery technology market is expected to reach USD $1,669.4 Billion by 2020 from USD $1,179.2 Billion in 2016, growing at a CAGR of 7.2% during the forecast period. Geographically, Asia is projected to...
Pillars of Success in HCP Multichannel Marketing
There’s no doubt that customers today have much more control over the buying process than marketers do. Thanks to the proliferation of available channels, customers have more choices than ever when it comes to how they want to get information. An influx of channels...