2nd Virtual Reputation & Brand Resilience Summit
10.00am - 5.00pm ET Nov 17th 2021 | 1 Day Online Summit
PROTECTING & ENHANCING YOUR BRAND FROM REPUTATIONAL THREATS
97% of customers will have searched online for reviews of your business before they decide to either work with you or make a purchase. And now, in the midst of an unprecedented Pandemic in the modern world, we read online almost daily how company reputations have either been made or broken by their response to the COVID-19 outbreak, causing most organizations to rethink how they engage and communicate with customers, partners and fellow employees.
With increased scrutiny from the media and the general public, the stakes are higher than ever to be perceived in a favorable light throughout this crisis. If there is a negative perception (as we’ve seen with examples of how various airlines, travel agencies & insurance providers have handled the crisis), it can have disastrous consequences for your company’s stability and revenue.
It’s important to remember that with change also comes innovation and there’s a great opportunity to protect and enhance your reputation for the future. This unique 1-day Virtual event will provide PR/Marketing & Communications professionals with the right tools, strategies and processes needed to craft or enhance your reputation management and brand resilience plan. This is one event not to be missed!
Previous Virtual Summit Themes Included:
- Building a new corporate culture in living rooms and home offices
- Black Out Tuesday (June 4, 2020): Were companies practising advocacy or performative activism?
- Telehealth: Lessons for Reputation
- Brand resilience anytime anywhere
- Communicating through crisis
- The importance of staff trust when navigating an external crisis
- Measuring social media strategy in the new normal
- Hands-on education during COVID: Reinventing your marketing strategy for the new norm
- Innovation and brand resilience coming out of the pandemic
- Why the business card isn’t dead…….just yet
- Using media intelligence to combat disinformation
Previous Virtual Speakers Included:
Temeka Easter Rice
Senior Director Brand Engagement
Forbes Community Council
Maaza Martin
Marketing Director
Tarsus Pharmaceuticals
Rebecca Rose
Strategic Communications Partner
The Aerospace Corporation
Alechia Reese
Principal
RGLP Group
Catie Monck
VP, Publicity & Artist Relations
Primary Wave
Johna Burke
Global Managing Director
AMEC
Georgette Pascale
Founder & CEO
Erich Faust
SVP, Corporate Communications
Lumenis
Previous Sponsors Included:
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