2nd Virtual Reputation & Brand Resilience Summit

10.00am - 5.00pm ET Nov 2nd 2021 | 1 Day Online Summit

PROTECTING & ENHANCING YOUR BRAND FROM REPUTATIONAL THREATS POST PANDEMIC

PREVIOUS AGENDA (ALL TIMES ET)

10:00am

Chairperson’s Introduction
Mark Coulter

Mark Coulter

Co-Founder & CEO

Curtis & Coulter LLC

10:05am

Why the business card isn’t dead.......just yet
Georgette Pascale

Georgette Pascale

CEO & Founder

Pascale Communications

10:30am

Building a new corporate culture through living rooms and home offices
Alechia Reese

Alechia Reese

Principal

RGLP Group

10:55am

Black Out Tuesday (June 4, 2020): Were companies practicing advocacy or performative activism?
Temeka	Easter Rice

Temeka Easter Rice

Senior Director Brand Engagement

Forbes Community Council

11:20am

Communicating through crisis
Hunter Hoffman

Hunter Hoffman

SVP, Global Marketing & Communications

Amtrust Financial Services

11:45am

PANEL: Brand resilience anytime anywhere
Moderator: Georgette Pascale

Moderator: Georgette Pascale

CEO & Founder

Pascale Communications

Maaza Martin

Maaza Martin

Director of Marketing

Tarsus Pharmaceuticals, Inc

 Catie Monck

Catie Monck

VP, Publicity & Artist Relations Primary Wave

Primary Wave

12:25pm

Lunch Break

1:25pm

Measuring your social media strategy in the new normal
Johna Burke

Johna Burke

Global Managing Director

International Association for the Measurement and Evaluation of Communication (AMEC)

1:50pm

Taking control of disinformation crises with media intelligence
Jennifer Granston

Jennifer Granston

Head of Insights, Chief Customer Officer

Zignal Labs

Colin McGrath

Colin McGrath

Senior Analyst, Team Lead

Zignal Labs

2:20pm

The importance of staff trust when navigating an external crisis
Kati Murphy

Kati Murphy

Executive Director of Public Affairs

The Art Institute of Chicago

2:45pm

15 Min Break

3:00pm

Telehealth: Lessons for Reputation
Jen Yu

Jen Yu

Co-founder, Project Theia

WellFounded

3:25pm

Hands-On Education During COVID: Reinventing your Marketing Strategy for the New Norm
Erich Faust

Erich Faust

Director of Surgical Marketing

Lumenis

3:50pm

innovation and brand resilience coming out of a pandemic
Rebecca Rose

Rebecca Rose

Strategic Communications Partner

The Aerospace Corporation

4:15pm

Chairperson’s closing remarks

Mark Coulter

Mark Coulter

Co-Founder & CEO

Curtis & Coulter LLC

4:20pm

End of Summit

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