Ana Crespo
Managing Director, MedTech Maven
With over ten years of experience in the medical device industry, Ana helps commercial and operations teams achieve their full potential through enablement tools, data insights, and measuring what matters. Ana leads teams in commercialization, sales strategy, business operations, and AI transformation at growing medical device companies.
Panel Discussion: Modernizing Commercialization: Influencers, Evidence, and AI-Powered Growth
Panelists
Debbie Donovan, Materna Medical
Wendy Suljak, Neuronetics, Inc
Ana Crespo, Marketing Maven
Moderator
Reena Mishra
Session Overview
In today's fast-moving healthcare landscape, MedTech marketers face a dual imperative: building authentic digital connections with clinicians and patients while meeting rigorous regulatory, clinical, and economic standards. Winning in 2026 requires a multi-dimensional strategy, from cultivating trusted HCP and patient advocates to leveraging AI for business transformation and turning clinical evidence into commercial success.
This panel will share practical frameworks for modernizing MedTech commercialization, including how to build trusted influencer partnerships, harness AI to accelerate commercial growth and professional development, and transform clinical evidence into compelling value propositions for physicians, hospital committees, and payers.
Topics Include
- Building authentic partnerships with HCP and patient influencers to increase trust, reach, and procedure adoption while remaining compliant.
- Using AI to transform commercial operations, accelerate business growth, and future-proof careers.
- Turning clinical and health economic evidence into targeted messaging for CMS, hospital value analysis committees (VACs), and clinicians.
- Aligning marketing, sales, regulatory, and quality teams to execute agile, compliant commercialization strategies.