Angela Esposito
Founder, Chronic Care Consulting
Angela Esposito, PhD is a seasoned digital marketer with over a decade of experience in marketing, communications, and media management. With a specialized focus on healthcare marketing, influencer marketing, and UGC storytelling, Angela brings years of expertise to her role as Global Digital Marketer at Convatec, a leading medical device company.
AI & Healthcare Influencer Marketing: Ethical vs Impactful
Angela Esposito
Founder & CEO, Chronic Consultancy LLC
Session Overview
We work in an industry built to help patients, yet we rarely ask them to lead the way. Too often, patient voices are translated or filtered through professional lenses that dilute their meaning. In this session, Angela and Sarah explore why the future of MedTech marketing should be by patients, with patients—not simply about patients—and how authentic collaboration can create more meaningful engagement and better commercial outcomes.
Key Takeaways
- Why patient-first marketing leads to stronger long-term outcomes, deeper engagement, and more qualified sales opportunities.
- How to move beyond the traditional "patient story" by involving patients as true partners in the co-creation of marketing initiatives.
- How communication coaching and patient-professional translation can bridge the gap between patient insight and real-world commercial impact.
Panel Discussion: The Future of Medical Device Marketing
Panelists
Jennifer Burnham, Abbott
Angela Esposito, Chronic Consultancy LLC
Bobak Salehi, BIOTRONIK
Moderator
Michael Krachon, CEO, Theragenics
Session Overview
This panel brings together industry leaders to explore the trends, technologies, and strategies shaping the future of medical device marketing. From AI and omnichannel engagement to evolving customer expectations and commercialization models, discover what's next for MedTech marketers.