Bobak Salehi
Manager, Clinical & Scientific Communications, BIOTRONIK
Bobak Salehi is the manager of clinical and scientific communications at BIOTRONIK Inc., a leader in the development and manufacturing of unique cardiovascular and endovascular solutions. With an MBA in marketing and B.S. in life sciences, Bobak has lead the creation and implementation of several hundred creative projects, campaigns, installations, multimedia exhibits and workshops.
Panel Discussion: The Future of Medical Device Marketing
Panelists
Jennifer Burnham, Abbott
Angela Esposito, Chronic Consultancy LLC
Bobak Salehi, BIOTRONIK
Moderator
Michael Krachon, CEO, Theragenics
Session Overview
This panel brings together industry leaders to explore the trends, technologies, and strategies shaping the future of medical device marketing. From AI and omnichannel engagement to evolving customer expectations and commercialization models, discover what's next for MedTech marketers.
Fusing Influencer & Community Marketing for Explosive Campaigns
Bobak Salehi
Vice President of Marketing, BIOTRONIK
Session Overview
Innovation doesn't come from following the crowd. This session explores how independent thinking, creative problem-solving, and making the best use of available tools and talent can help MedTech marketers overcome challenges, break unproductive cycles, and deliver better commercial outcomes.
Key Takeaways
- How to think independently instead of relying on a copy-and-paste approach.
- Techniques for redefining problems to make them easier to solve.
- How to leverage the right tools and talent to break out of unproductive cycles and drive better results.