Joe Ferry
Global Director-Digital Marketing, SprintRay
Joe is a growth accelerator for some of the world's most recognizable Fortune 500 brands in the automotive, CPG, medical device, and pharmaceutical industries. Performance-driven leader who expertly applies innovative strategies, advanced analytics, customer insights, team training, agency collaboration and full funnel marketing technology stack enhancements to achieve optimal scale and efficiency.
Interactive, Not Digital
Joe Ferry
Global Director, Digital Marketing, SprintRay
Session Overview
Digital channels are only effective when they create meaningful interactions. This session explores how MedTech marketers can move beyond one-way communication to build engaging, interactive experiences that strengthen customer relationships, improve education, and drive better commercial outcomes.
Key Takeaways
- Why interactive experiences outperform traditional digital marketing in building engagement and trust.
- Strategies for creating meaningful two-way conversations with healthcare professionals and patients.
- How to combine digital tools with human interaction to improve education, adoption, and customer experience.
- Practical ideas for measuring engagement beyond clicks and impressions.