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Justin Gardner

Justin Gardner

CEO, BLDG Active

Justin Gardner brings more than 20 years in healthcare commercialization, strategic branding, and consumer health. He currently serves as Chief Commercial Officer of Human Health for Innovacyn which acquired BLDG Active, a consumer health company he was Founder and CEO of, he is also an Operating Partner at HighCape Capital, and sits on various boards. Previously he held various marketing roles at Shire Regenerative Medicine, Advanced BioHealing and Johnson & Johnson. 

9:30 am - 10:00 am

Launching and Scaling an OTC Medical Device

Justin Gardner
Founder & Chief Executive Officer, BLDG Active
Session Overview
Learn how to launch and scale an OTC medical device.
Key Takeaways

  • Launching and scaling an OTC medical device
  • Understanding customer demographics and psychographics
  • Media buying and attribution