Louise Curcio
Senior Director of Marketing, Lumos Diagnostics
Louise Curcio brings 20+ years of brand marketing leadership across medical devices and consumer products, with a track record of building categories and scaling brands. She led brand strategy at CooperVision that doubled the myopia management business and drove Yu-Gi-Oh from $5M to $200M at Upper Deck. Louise speaks on augmented brand strategy—how AI accelerates strategic preparation while human judgment drives the decisions that matter.
How GenAI Framed the Landscape—So We Could Shape the Strategy
Louise Curcio
Chief Marketing Officer, Lumos Diagnostics
Session Overview
In regulated industries such as medical devices, competitive threats are often visible long before they reach the market—but developing a strategic response requires time and cross-functional collaboration. This session explores how GenAI can accelerate the early stages of competitive analysis by gathering publicly available information, identifying key market dynamics, and helping shape strategic thinking around anticipated new market entrants.
Discover how GenAI can serve as a powerful starting point, enabling teams to move quickly from insight gathering to strategy development.
Key Takeaways
- How GenAI can accelerate competitive analysis using publicly available information.
- Practical techniques for using AI prompts to frame strategic thinking around emerging competitors.
- How to move more quickly from research and insight gathering to strategic planning.