Malcolm Bohm, Author at Curtis & Coulter

Malcolm Bohm

CEO, Septagen Pharmaceuticals

Septagen Pharmaceuticals

Malcolm is an MD,PhD with 30+ years in LifeSciences. Helped launch Viagra, Ranexa, Enablex and more. Executed multiple Phase l-lll clinical development programs across various therapeutic categories. Founded and exited three healthcare companies including a patented marketing platform. Currently, Malcolm is CEO of Septagen Pharmaceuticals

12:30 pm - 1:00 pm

Assessing Creator Campaign Management Platforms

Malcolm Bohm
Chief Executive Officer, Septagen Pharmaceuticals
Key Takeaways

How to identify and leverage the most effective discovery tools.
Techniques for predicting campaign performance and optimizing outcomes.
Strategies for maximizing POAS (Profit on Ad Spend) to drive sustainable business growth.