AI Powered Marketing Workflows for Lean MedTech Teams

Nick Wanliss
Marketing Manager, Celltivity Scientific

Session Overview

Designed for emerging MedTech companies, this session explores how AI can help small marketing teams scale their operations, strengthen clinical storytelling, and accelerate time-to-market without increasing headcount. Nick will demonstrate practical AI-powered workflows that automate everything from content creation and campaign planning to clinical education, enabling lean teams to achieve department-level output.

Key Takeaways

• Scale Without Hiring: Discover how to structure AI-driven workflows that enable small teams to match the output and efficiency of fully resourced marketing departments.
• Actionable Implementation: Explore real-world examples of automated content operations, campaign planning, and audience segmentation that can be implemented immediately.
• Clinical Focus: Learn how to create high-quality clinical education assets and internal enablement tools that support product adoption while reducing manual effort.