Rachid has over 20 years of experience in the medical device field. Having worked with industry giants like Zimmer and Medtronic, Rachid's last decade has been dedicated to a small startup in the orthopedic field, where he specialized in product management and marketing communication. With an ardent passion for all aspects of marketing, Rachid draws from his extensive industry background to share concrete examples that can inspire and guide others. Currently serving as the Senior Director at Providence Medical Technology, Rachid is playing a pivotal role in establishing their fusion device as the gold standard for high-risk patients.