Reena Mishra
Head of Marketing
AI-Powered Sales Targeting: Finding the Right Customers Faster
Reena Mishra
Vice President of Marketing, AngioSafe
Session Overview
Discover how AI is transforming sales targeting by helping MedTech organizations identify high-value prospects, prioritize opportunities, and equip commercial teams with smarter, data-driven insights. Learn practical approaches for improving sales efficiency and driving stronger commercial performance.
Key Takeaways
- How AI can identify and prioritize high-value accounts and sales opportunities.
- Using predictive analytics to improve targeting and sales effectiveness.
- How AI-driven insights can help personalize outreach and increase engagement with healthcare professionals.
- Best practices for integrating AI into existing sales and marketing workflows.
Panel Discussion: Modernizing Commercialization: Influencers, Evidence, and AI-Powered Growth
Panelists
Debbie Donovan, Materna Medical
Wendy Suljak, Neuronetics, Inc
Ana Crespo, Marketing Maven
Session Overview
In today's fast-moving healthcare landscape, MedTech marketers face a dual imperative: building authentic digital connections with clinicians and patients while meeting rigorous regulatory, clinical, and economic standards. Winning in 2026 requires a multi-dimensional strategy, from cultivating trusted HCP and patient advocates to leveraging AI for business transformation and turning clinical evidence into commercial success.
Moderated by Reena Mishra, this panel brings together Wendy Suljak, Ana Crespo, and Debbie Donovan to share practical frameworks for modernizing MedTech commercialization. Discover how to build trusted influencer partnerships, harness AI to accelerate commercial growth and professional development, and transform clinical evidence into compelling value propositions for physicians, hospital committees, and payers.
Topics Include
- Building authentic partnerships with HCP and patient influencers to increase trust, reach, and procedure adoption while remaining compliant.
- Using AI to transform commercial operations, accelerate business growth, and future-proof careers.
- Turning clinical and health economic evidence into targeted messaging for CMS, hospital value analysis committees (VACs), and clinicians.
- Aligning marketing, sales, regulatory, and quality teams to execute agile, compliant commercialization strategies.