Sarah Uran
Co-Founder & CEO, Trusscare
Sarah Uran is a rare disease advocate and biotech professional with a neuroscience background. She transitioned from technical roles to leading business development for multiple biotech startups, now working fractionally with life sciences companies on sales, marketing, and business development.
As founder of Trusscare and someone living with POTS, hEDS, and endometriosis, Sarah bridges technical expertise with lived patient experience. She mentors healthcare leaders and supports chronic illness communities. Outside work, she enjoys the beach, traveling, and connecting with others.
Your Patients Are Screaming. Your Marketing Is Whispering
Sarah Uran
CEO, Trusscare
Session Overview
Patients describe their crisis in plain, raw language. Marketing translates that language into something polished enough to pitch, and something gets lost every single time. This session puts real, anonymized user language next to the industry marketing written to represent it. The distance between the two is the whole talk. If your product is built on empathy, this is the audit nobody runs.