Sarah Uran
Co-Founder
Sarah Uran is a rare disease advocate and biotech professional with a neuroscience background. She transitioned from technical roles to leading business development for multiple biotech startups, now working fractionally with life sciences companies on sales, marketing, and business development.
As founder of Trusscare and someone living with POTS, hEDS, and endometriosis, Sarah bridges technical expertise with lived patient experience. She mentors healthcare leaders and supports chronic illness communities. Outside work, she enjoys the beach, traveling, and connecting with others.
Restoring Patient Voices in Med Device Marketing
Sarah Uran
Marketing Director, Trusscare
Session Overview
We work in an industry built to help patients, yet we rarely ask them to lead the way. Too often, patient voices are translated or filtered through professional lenses that strip them of their meaning. This session explores why the future of MedTech marketing should be by patients, with patients—not simply about patients—and how authentic collaboration can create stronger engagement and better outcomes.
Key Takeaways
- Why patient-first marketing leads to stronger long-term outcomes, deeper engagement, and more qualified sales opportunities.
- How to move beyond the traditional "patient story" by embracing meaningful patient co-creation across every stage of the customer journey.
- How communication coaching and patient-professional translation can bridge the gap between patient insight and real-world impact.