Wendy Suljak
VP, Consumer & Practice Marketing
Wendy Suljak is Vice President of Consumer and Practice Marketing at Neuronetics, where she leads consumer marketing, digital strategy, practice engagement, and brand initiatives across the company’s NeuroStar and Greenbrook businesses. She has spent her career helping medical device companies modernize how they connect with patients and providers through integrated marketing, digital innovation, and authentic storytelling.
Known for blending strategic vision with hands-on execution, Wendy is passionate about helping healthcare brands navigate changing consumer behaviors in an increasingly digital and socially connected healthcare landscape.
The Rise of the HCP Creator: Rethinking Influence in Medical Device Marketing
Wendy Suljak
Vice President, Consumer & Practice Marketing, Neuronetics
Session Overview
Traditional KOL programs are evolving as healthcare professionals increasingly educate peers and patients through digital channels. Using NeuroStar's National TMS Day campaign as a case study, this session explores how medical device companies can build compliant HCP creator programs that amplify awareness, foster authentic engagement, and extend the impact of integrated marketing campaigns.
Key Takeaways
- Why HCP creators are becoming an essential complement to traditional KOL programs.
- How to identify, recruit, and activate healthcare professionals as authentic digital creators.
- Lessons learned from a recent HCP influencer campaign, including what worked and what could be improved.
- Practical approaches for measuring success beyond impressions, including engagement, brand awareness, and business impact.
Panel Discussion: Modernizing Commercialization: Influencers, Evidence, and AI-Powered Growth
Panelists
Debbie Donovan, Materna Medical
Wendy Suljak, Neuronetics, Inc
Ana Crespo, Marketing Maven
Session Overview
In today's fast-moving healthcare landscape, MedTech marketers face a dual imperative: building authentic digital connections with clinicians and patients while meeting rigorous regulatory, clinical, and economic standards. Winning in 2026 requires a multi-dimensional strategy, from cultivating trusted HCP and patient advocates to leveraging AI for business transformation and turning clinical evidence into commercial success.
Moderated by Reena Mishra, this panel brings together Wendy Suljak, Ana Crespo, and Debbie Donovan to share practical frameworks for modernizing MedTech commercialization. Discover how to build trusted influencer partnerships, harness AI to accelerate commercial growth and professional development, and transform clinical evidence into compelling value propositions for physicians, hospital committees, and payers.
Topics Include
- Building authentic partnerships with HCP and patient influencers to increase trust, reach, and procedure adoption while remaining compliant.
- Using AI to transform commercial operations, accelerate business growth, and future-proof careers.
- Turning clinical and health economic evidence into targeted messaging for CMS, hospital value analysis committees (VACs), and clinicians.
- Aligning marketing, sales, regulatory, and quality teams to execute agile, compliant commercialization strategies.