In the digital age, your company or brand’s reputation is everything. In today’s super-connected world, news travels fast, especially if it’s bad news. A negative perception of your company or brand can have disastrous consequences for your company’s stability and revenue. Every organization – from Fortune 500s to start-ups will deal with this at some point.
Now, with the exponential rise of AI and its impact on generating and spreading misinformation, managing brand reputation has become an even more challenging task. The stakes are higher than ever to be perceived in a favorable light and having an external and internal reputation management plan in place is vital to ensure long-term success.
Now in it’s 5th year, The Brand Reputation Summit was specifically created to help companies looking to enhance their reputation or mitigate against future reputational threats. 2025’s Summit is a special ‘TED-style’ storytelling Summit for cross-industry marketing/branding/PR/communications & reputation management professionals. In a fun, interactive and educational environment, our speakers will be sharing stories and strategies on they:
- Built trust and enhanced their brand reputation with customers and the general public
- Dealt with a potentially negative situation and in some cases turned that into a positive outcome
- Developed a robust reputation management plan involving pre-emptive planning, contingency and recovery
So whether you’re a smaller company dealing with negative online reviews or a larger company dealing with increased scrutiny from the media, online and by the general public, this event is not-to-be-missed. Hear from 25+ cross-industry speakers sharing their stories and front-line experiences and equipping you with the tools and strategies needed to enhance your own brand and create a robust reputation management plan.
Other events in our ‘TED Style’ storytelling series portfolio include:
The MedDev AI Marketing Summit (Jan 28-29, 2025)
(The Brand Reputation Summit is co-located with the MedDev AI Marketing Summit. As an extra bonus attendees have access to sessions on BOTH events. Essentially 2 events for the price of 1).
The MedDev eMarketing Summit (May 6-7, 2025) (Now in its 9th year).
Sponsorship/Exhibit/Attendee Questions?
(Contact via Livechat or schedule a call with CEO Mark Coulter below)
2024 Summit Themes Included:
- Critical Thinking: The Bridge PR & AI Need
- The Future of Online Reputation Management
- The Art of Storytelling to Enhance Your Brand Reputation
- You are only as good as your Reputation!
- Leading by Example in Your Organization
- From Unknown Brand to Known Brand
- Maintaining your Reputation: Do’s & Don’ts
- Social Leadership & Accountability
- Protecting your Reputation from Imposters
- Building a Brand on Social Media
- Cyber Security for Reputation and Brand Resilience in the Digital World
- Integrating Old School Tactics with New Tools into Reputation Strategy
- What’s next for Reputation Management: 2024 & Beyond?
- Marketers and Communicators: Take the Helm with Generative (Gen) AI Change Management
- Building your Brand with Diverse Audiences
- Developing & Maintaining an Authentic Brand Voice
- Choosing a Reputation Management Partner
- Turning Negative PR into Positive PR
“I’ve been so involved in this amazing Reputation management conference for years now because there’s really nothing like it. It’s a first-in-class event that gives you those casual yet relatable and educational ‘TED-style’ talks on several reputation/brand topics in a quality 2 days. Providing me with insight and inspiration plus it’s an ideal networking opportunity for me across industries.”
“Feeling inspired and excited to get back to work after soaking in all the latest brand-building insights at the 4th Reputation & Brand Resilience Summit in sunny San Diego! Thank you Mark Coulter for curating this exceptional event with the best-of-the-best thought leaders.”
“Positive atmosphere and useful info, both from speakers and networking. It was also a very do-able format with 2 days and 30 min sessions, ideal for busy people. It was fun to connect with everyone and hear Arts and Policy use cases as well, which we see less out here in the land of tech.”
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