THE PODCAST SERIES

Navigate this crisis with great advice and strategies from our marketing podcast

 

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Join your hosts Mark Coulter and Simon Curtis every Monday as they speak with leading entrepreneurs, business innovators and creative thinkers from around the world. Their ultimate goal is to share with you valuable concepts, philosophies and practical advice in helping keep your business sustainable, as well as providing you with a springboard for new ideas and creative innovation during these uncertain times. Join over 40,000 listeners weekly and gain valuable, unique advice to advance in challenging times.

Podcast guests include New York Times Best Selling Author & renowned TED speaker Bryan Kramer, former NASA astronaut, Mike Massimino, marketing gurus, Ted Rubin and Neil Patel, digital health expert, John Nosta and many, many more. We’re all in this together, so stay tuned and stay safe!

Necessity is the mother of invention” – Plato

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Episode #15:Jerome Knyszewski Protecting your online reputation during COVID

“The greatest majority of entrepreneurs and companies don’t have any online reputation marketing strategy or plan whatsoever ”

Episode #15: Shownotes

This Week:

This week’s guest is Jerome Knyszewski, CEO of Reputation Management company Heavyshift. Jerome talks about the critical need for online reputation management and how brands can protect themselves online post COVID-19. New Episodes every week

 

Jerome’s Bio:

Jerome is a reputation management & positioning expert based in Dallas, Texas. He’s the CEO of Heavyshift, his company protects and repairs the online reputation of many celebrities, products and brands Jerome also serves as advisor to CEO’s of Fortune 500 companies as well as entrepreneurs who disrupt their industries and therefore tend to be targets of malicious online attacks 

 

Talking Points:

  • What exactly is online reputation management?
  • What advice would you give for new businesses/entrepreneurs in general with little to no-online reputation currently? 
  • A real-world example of false press releases

 

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APPROX 18 MIN

Episode #14:Francisco M.T. Bram (Part 2) – Uber Health & the creative boom in the new normal

“Stand for something that your audience also stands for”

Episode #14: Shownotes

This Week:

This week’s guest is again Francisco M.T Bram, the Global Head Of Product Marketing at Uber Health. In the 2nd part of our 2 part podcast from last week, Francisco talks about the creative boom happening in Healthcare right now and how to connect with audiences and customers in the new normal. New episodes every Monday

 

Uber Health Bio:

Uber Health is a service that allows healthcare facilities to provide affordable and easily accessible transportation solution to patients. The healthcare facilities can partner with Uber Health to order transport services for their patients.

 

Talking Points:

  • The creative boom in healthcare
  • Will things ever go back to normal from a transportation and healthcare logistics perspective? 
  • Connecting with audiences and customers during this unprecedented period

 

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APPROX 14 MIN

Episode #13:Francisco M.T. Bram (Part 1) – Uber Health initiatives & helping the elderly post-pandemic

“This great generation once looked after us, so let’s return the favor”

Episode #13: Shownotes

This Week:

This week’s guest is Franciso M.T Bram, the Global Head Of Product Marketing at Uber Health. In this episode, Francisco talks about Uber’s Health’s initiatives during the pandemic and what they are doing in their efforts for supporting communities, healthcare workers and patients, and in particular, helping the elderly. New Episodes every Monday

 

Francisco’s Bio:

Francisco is responsible for a portfolio of emerging B2B solutions including Uber Health, Uber for Business, Uber Eats for Business and Uber Direct. He is also a customer-obsessed marketing leader with a 12 year track record of global business, brand and product marketing. Successful 8 year track record managing global teams, with expertise spanning brand, B2C and B2B product marketing, demand generation, go-to-market (GTM) strategy, integrated marketing campaigns and digital marketing

 

Talking Points:

  • Uber Health’s response in assisting communities and cities around the world
  • New product introductions and launch innovations that are highly relevant in the post  COVID-19 world
  • How the pandemic has affected the elderly community

 

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APPROX 17 MIN

Episode #12:Deanna Ransom – Telling your digital story, diversity & 2nd chances

“You are not hiring a piece of paper, you are hiring a human”

Episode #12: Shownotes

This Week:

This week’s guest is Deanna Ransom, the Global Head Of Marketing & Marketing Services at global demand generation company Televerde. In this episode, Deanna talks about telling your digital story, the CMO’s changing role post-COVID-19, diversity and the importance of 2nd chances. New episodes every week

 

Televerde Bio:

Televerde is a global demand generation company based in Phoenix, Arizona that specializes in helping B2B organizations accelerate the sales pipeline. Televerde generates its profits from Penal Labor. The company employs 425 women at five contact centers in the Arizona Department of Corrections and Indiana Department of Correction. 

 

Talking Points:

  • Biggest challenges for marketing teams during & post COVID-19
  • The changing role of the CMO compared to 6 months ago
  • Diversity and offering 2nd chances to a wealth of motivated and great talent  

 

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APPROX 16 MIN

Episode #11:Bruce Mehdizadeh – Communication strategies for chronic disease management post-pandemic

“Medical device companies need to help nurture those patients that are on the care pathway”

Episode #11: Shownotes

This Week:

This week’s guest is VP of Sales & Marketing of Patient Activation company Grayduck Health, Mr Bruce Mehdizadeh. In this episode, Bruce gives his advice on effective communication and education on improving the lives of patients with chronic conditions during the COVID-19 pandemic and what this means for healthcare providers, medical device companies and helping to make people feel safe.

Grayduck Health Bio:

Grayduck Health is the healthcare solutions division of RAZR Marketing, Inc. (RMI). They provide strategic planning, creative services, and use our own highly configurable, HIPAA-compliant technology to help move patients from conservative treatments to advanced therapies.

Talking Points:

  • What the shift in Healthcare delivery means for people with long-term chronic medical conditions 
  • How HCP’s and medical device companies adapt are levering technology now  
  • What communication strategies are necessary to help patients feel safe, avoiding further deterioration of their health

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APPROX 16 MIN

Episode #10: Stefan Jensen & Chris Duncan – Advice for Healthcare brands in an accelerated future

“There’s no better time for brands to re-evaluate their digital user experience”

Episode #10: Shownotes

This Week:

This week’s guests are CEO Stefan Jensen, and principal Chris Duncan of award-winning digital agency Motionstrand. Stefan and Chris will be giving their expert advice on how healthcare delivery and interaction has changed as a result of the pandemic and how healthcare brands can sustain value for their customers as a result of this seismic shift. New episodes every Monday and don’t forget to subscribe! 

Motionstrand Bio:

Motionstrand are a full-service digital agency located in Southern California. They specialize in developing eloquent user experiences that connect brands to their audiences. Voted a top place to work by many, Motionstrand is a family-focused team of experts who love what they do and care about the impact of their work.

Stefan & Chris’s Bio:

Stefan Jensen – CEO & Partner

As CEO, Stefan helps guide and execute many of Motionstrand’s strategic growth plans. Stefan also works closely with the senior leadership team to evolve and expand the agency. One of Stefan’s passions is continuing the development of Motionstrand’s culture and team.

Chris Duncan – Principal 

Chris brings his 20+ years of client-side healthcare experience in Sales, Marketing, Business Development and Commercial Operations to Motionstrand as Principal, Healthcare Strategy.  Chris has held various positions in the pharmaceutical and biotech industries in multiple therapeutic areas including pain management, diabetes, oncology, hepatology, dermatology, allergy and respiratory

 

Talking Points:

  • The pandemic’s impact on healthcare and delivery of medicine
  • The rapid acceptance of telemedicine vs slow adoption pre-pandemic
  • Creating a digital user experience for brands that you can measure

 

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APPROX 16 MIN

Episode #9: Rand Fishkin – SEO & 3 tips for marketing success

“Find an area where you can provide unique value, differentiated from everyone else in your field”

Episode #9: Shownotes

This Week:

This week’s guest is the successful entrepreneur, author and Co-Founder & CEO of market research and audience intelligence company Sparktoro, Mr Rand Fishkin. In this episode, Rand gives his advice on SEO, free digital tools to use and the 3 things every entrepreneur, business owner and marketer to needs to know to be successful in marketing. New episodes every Monday and don’t forget to subscribe! 

Rand Fishkin Bio:

Rand Fishkin is the co-founder and CEO of SparkToro. He’s dedicated his professional life to helping people do better marketing through his blogging, videos, speaking, and his book, Lost and Founder: A painfully honest guide to the startup world. He was previously the Co-Founder and CEO of software company Moz and Inbound.org, a site dedicated to sharing articles about marketing from across the web. Rand may be best known for his popular blogs and regular Whiteboard Friday series, watched by tens of thousands of marketers each week.

Talking Points:

    • The resurgence of desktop traffic
    • Free digital resources he recommends including Google Trends
    • The 3 tips for marketing success every entrepreneur, business owner & marketer should implement

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APPROX 16 MIN

Episode #8: John Nosta (Part 2) – Digital health & the triple inflection point post COVID-19

“We are at a unique time in human history”

Episode #8: Shownotes

This Week:

In part 2 of a 2 part interview, this week’s guest advises WHO and Google Health, and is the founder of Nostalab, Mr John Nosta. John this time talks about the future of digital health post COVID-19, and why we should be optimistic with all the rapid technological advancements being made in Healthcare innovation. New episodes every week and don’t forget to subscribe!

John Nosta Bio:

John is the founder of NOSTALAB. He’s currently ranked as the #1 global influencer in digital health and serves as a member of the Google Health Advisory Board, as well as regularly writing for Forbes, Fortune, Psychology Today and Bloomberg. John is also defined as the “most admired” to “top disruptor” in technology, innovation, life sciences and the pharmaceutical industry. In 2019, he was named to the World Health Organization’s Digital Health Roster of Experts. 

Talking Points:

    • Technologically advancing to new levels of innovation and acceptance
    • The 3 things happening at the same time driving technology in new ways
    • Your healthcare data being the new weather map you check each day

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APPROX 15 MIN

Episode #7: John Nosta (Part 1) – Will there be a 2nd wave?

“If it happens, I think it’s extraordinarily manageable”

Episode #7: Shownotes

This Week:

This week’s guest was recently named as the number one influencer in health tech, sit’s on WHO’s panel of experts and is on the Google Health Advisory Board, Mr John Nosta. John’s been following the data and behavior of the virus over the last few months and gives his predictions for a 2nd wave of the virus, as well as looking into the responses of countries like Sweden. New episodes every Monday and don’t forget to subscribe! 

John Nosta Bio:

John is the founder of NOSTALAB. He’s currently ranked as the #1 global influencer in digital health and serves as a member of the Google Health Advisory Board, as well as regularly writing for Forbes, Fortune, Psychology Today and Bloomberg. John is also defined as the “most admired” to “top disruptor” in technology, innovation, life sciences and the pharmaceutical industry. In 2019, he was named to the World Health Organization’s Digital Health Roster of Experts. 

Talking Points:

  • What the data suggests about the behaviour of the virus
  • Being adaptive and manageable mitigation tactics learned from the 1st wave
  • The dangers of comparing the current Pandemic to the Spanish flu
  • Looking at the coronavirus response example of Sweden

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APPROX 16 MIN

Episode #6:  Hans Kaspersetz – The big pivot in healthcare marketing post COVID-19

“I see this as a pivotal moment in the way we connect with the people around us, and how we connect with our audiences”

Episode #6: Shownotes

This Week:

This week’s guest is President of leading digital healthcare agency Arteric, Mr Hans Kaspersetz. Hans talks about how healthcare companies will change the way they engage their customers post COVID-19, how he and his team adapts to working remotely and the tools they use to stay connected. He also gives advice on the future of healthcare marketing as we traverse the new normal.

Hans Kaspersetz Bio:

Hans is a founder and President of leading digital healthcare agency Arteric. Recognised as a top agency and place to work by MM&M and winner of numerous web design and marketing awards. Hans is a passionate technologist who was self-taught programming at the age of 8 and has spent his life mastering software development and digital marketing. 

Hans is also a founding member of The Quiet Diver exploration team and DRSS exploration team. Hans travels the globe in search of unexplored submerged caves. He collaborates with world-renowned scientists with the goal of opening access to previously inaccessible unexplored research sites. Quiet Diver expeditions have received funding from private sources as well as National Science Foundation (NSF) and National Geographic Society. Quiet Diver expeditions have resulted in peer-reviewed publications and global media coverage.

Talking Points:

  • How COVID-19 will change how healthcare companies engage with customers 
  • Transitioning to remote working and still delivering rich customer experiences
  • The tools Hans and his team use in order to stay connected both with each other and their customers include:

ZOOM   Google Hang Outs    Google Meet   Skype   Veeva Engage

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APPROX 16 MIN

Episode #5:  Neil Patel – The future of SEO post COVID-19

“The more educational and helpful your content is, the more traffic you will get”

Episode #5: Shownotes

This Week:

This weeks guest is world-renowned digital marketing entrepreneur Neil Patel of Neil Patel Digital. Neil will discuss how the current pandemic will impact SEO and what new concepts we need to consider, as well as recommend some free digital tools to increase your website traffic. Don’t forget to subscribe to get new episodes delivered to your inbox every week!

Neil Patel Bio:

Neil Patel is a New York Times Bestselling author and digital marketing pioneer. The Wall Street Journal calls him a top influencer on the web. Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He is the Founder of companies Crazy Egg and Photo Bar, and advises companies like Amazon, NBC, GM, HP and Viacom and how to grow their revenue. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations. 

Talking Points:

  • Building trust through creating educational valuable content 
  • How the pandemic has pushed us forward from a technology adoption standpoint
  • Free digital tools Neil recommends in the episode include:

Google Analytics Google Data Studios & Business Intelligence Solution Uber Suggest

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APPROX 14 MIN

Episode #4:  Georgette Pascale – Remote working and pivoting your business 

“The biggest thing is to listen and be authentic”

Episode #4: Shownotes

This Week:

This week’s guest is Georgette Pascale, Founder & CEO of multi-award-winning Healthcare Digital Marketing & PR Agency Pascale Communications. Georgette’s company has operated virtually for over 15 years and she gives her sage advice on remote working, seeing current events as an opportunity to pivot your business and the importance of listening and being authentic. Don’t forget to subscribe to get new episodes delivered to your inbox every week!

Georgette Pascale Bio:

Georgette is the Founder & CEO of leading healthcare PR and digital marketing agency Pascale Communications LLC. An award-winning, modern, international healthcare communications company. She founded her company in 2005 after recognising an unmet in the industry for a speciality firm dedicated to serving the rapidly growing healthcare industry. Previously she had worked at Shore Fire Media in Brooklyn, where Georgette worked with music legends such as Bruce Springsteen and Shania Twain. Georgette has won many individual awards for both entrepreneurial and philanthropic accomplishments, most recently serving as faculty at the Vanguard Forum for Healthcare Leaders in NYC.

Talking Points:

  • Doing what feels right when it comes to working remotely
  • Using the current crisis as an opportunity to pivot your business
  • The importance of listening and being authentic

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APPROX 16 MIN

Episode #3:  Ted Rubin – The importance of your brand’s relationship post COVID-19

“Do for others without expectation of anything directly in return”

Episode #3: Shownotes

This Week:

This week’s guest is ‘Rockstar of marketing’ Ted Rubin. In this inspirational interview, Ted talks about Return on Relationship (#RonR), building positive relationships both with customers and the people closest to you, and helping each other as a community through the Coronavirus crisis. Don’t forget to subscribe to get new episodes delivered to your inbox every week!

Ted Rubin Bio:

Ted is a leading social marketing strategist, Photofy CMO, best-selling author, speaker, and provocateur. Ted talks about Return on Relationship (#RonR), building positive relationships and helping each other through the Coronavirus crisis. Ted is most well known for his philosophy of Return on Relationship, #RonR, a term Ted started using and evangelizing in March 2009. He’s a globally recognized authority on marketing, customer/brand dynamics and consumer relationship building. He’s also the most followed CMO on social media. Ted feels very strongly that… ‘Relationships are like muscle tissue; the more they are engaged, the stronger and more valuable they become’.

Talking Points:

  • What is Return on Relationship? (#RonR)
  • How your network gives you reach but your community gives you power
  • Encouraging employees to better themselves during this time


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APPROX 16 MIN

Episode #2: Mike Massimino – Teamwork, dealing with crisis and isolation

“We really find out who we are as an organization and as a team during the tough times”

Episode #2: Shownotes

This Week:

In this week’s episode, former NASA Astronaut and New York Times bestselling author, Mike Massimino shares tangible lessons learned from his career experiences and training with NASA, related to the current lockdown and COVID-19 pandemic. Recently featured on the award-winning Netflix documentary, “One Strange Rock”, Mike will share perspectives on being up in space, the value of teamwork and being good to each other and much more. New episodes every Monday, and don’t forget to subscribe via your email address below to get each new episode when it’s available!

Mike Massimo Bio:

An astronaut, the first person to tweet from space, a recurring character on The Big Bang Theory, and now a New York Times bestselling author, Mike grew up a working-class kid whose seemingly unreachable dream of becoming an astronaut and flying in space was realized in an unlikely journey that was driven by determination and commitment, and accomplished with hard work and humor. After two missions to the Hubble Telescope and four space walks to make critical repairs to the telescope, Mike is now the Senior Adviser for Space Programs at the Intrepid Sea, Air & Space Museum, a Columbia University professor, an author, a television host, a frequent guest on morning shows, news programs, talk shows, and late-night television.

Talking Points:

  • Importance of staying healthy and keeping morale up
  • Being flexible and able to pivot when needed
  • How the space shuttle Challenger and Columbia disasters affected the space program


(Special extended video version of the Podcast interview)

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APPROX 15 MIN

Episode #1: Bryan Kramer – How marketers should change their thinking post COVID-19

“Out of every war comes invention & innovation”

Episode #1: Shownotes

This Week:

Thanks for listening to the inaugural Curtis & Coulter podcast! In this week’s episode, Best Selling Author & TED speaker Bryan Kramer talks about how marketers should change their thinking post Covid-19. New episodes every Monday and don’t forget to subscribe via your email address below to get each new episode when it’s available!

Bryan Kramer Bio:

Bryan Kramer is a renowned business strategist, global keynote speaker, executive trainer and coach, two-time bestselling author and Forbes contributor. As former President and Co-Owner of PureMatter, a Silicon Valley global marketing agency since 2001, he sparked the Human-to-Human H2H movement that set out to humanize business through simpler communication, empathy, and celebrating our imperfections. His TED Talk on the subject in 2014 featured a TED first – allowing mobile devices during the event to share the experience to illustrate his belief.

Talking Points:

  • Covid-19 being a war on humanity
  • Marketers increased empathy and need to help and not sell
  • Simplifying your marketing approach into 30 day increments

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APPROX 15 MIN

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