THE PODCAST SERIES

Navigate this crisis with inspiration & opportunity: New episodes weekly
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Join your hosts Mark Coulter and Simon Curtis every Monday as they speak with a host of leading entrepreneurs, business innovators and creative thinkers from around the world. Their ultimate goal is to share with you valuable concepts, philosophies and practical advice in helping keep your business sustainable, as well as providing you with a springboard for new ideas and creative innovation during these uncertain times.

Future guests include New York Times Best Selling Author & renowned TED speaker Bryan Kramer, former NASA astronaut, Mike Massimino, marketing gurus, Ted Rubin and Neil Patel, digital health expert, John Nosta and many, many more. We’re all in this together, so stay tuned and stay safe!

Necessity is the mother of invention” – Plato

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Episode #1: Bryan Kramer – How marketers should change their thinking post COVID-19

“Out of every war comes invention & innovation”

Episode #1: Shownotes

This Week:

Thanks for listening to the inaugural Curtis & Coulter podcast! In this week’s episode, Best Selling Author & TED speaker Bryan Kramer talks about how marketers should change their thinking post Covid-19. New episodes every Monday and don’t forget to subscribe via your email address below to get each new episode when it’s available!

Bryan Kramer Bio:

Bryan Kramer is a renowned business strategist, global keynote speaker, executive trainer and coach, two-time bestselling author and Forbes contributor. As former President and Co-Owner of PureMatter, a Silicon Valley global marketing agency since 2001, he sparked the Human-to-Human H2H movement that set out to humanize business through simpler communication, empathy, and celebrating our imperfections. His TED Talk on the subject in 2014 featured a TED first – allowing mobile devices during the event to share the experience to illustrate his belief.

Talking Points:

  • Covid-19 being a war on humanity
  • Marketers increased empathy and need to help and not sell
  • Simplifying your marketing approach into 30 day increments

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APPROX 15 MIN

Episode #2: Mike Massimino – Teamwork, dealing with crisis and isolation

“We really find out who we are as an organization and as a team during the tough times”

Episode #2: Shownotes

This Week:

In this week’s episode, former NASA Astronaut and New York Times bestselling author, Mike Massimino shares tangible lessons learned from his career experiences and training with NASA, related to the current lockdown and COVID-19 pandemic. Recently featured on the award-winning Netflix documentary, “One Strange Rock”, Mike will share perspectives on being up in space, the value of teamwork and being good to each other and much more. New episodes every Monday, and don’t forget to subscribe via your email address below to get each new episode when it’s available!

Mike Massimo Bio:

An astronaut, the first person to tweet from space, a recurring character on The Big Bang Theory, and now a New York Times bestselling author, Mike grew up a working-class kid whose seemingly unreachable dream of becoming an astronaut and flying in space was realized in an unlikely journey that was driven by determination and commitment, and accomplished with hard work and humor. After two missions to the Hubble Telescope and four space walks to make critical repairs to the telescope, Mike is now the Senior Adviser for Space Programs at the Intrepid Sea, Air & Space Museum, a Columbia University professor, an author, a television host, a frequent guest on morning shows, news programs, talk shows, and late-night television.

Talking Points:

  • Importance of staying healthy and keeping morale up
  • Being flexible and able to pivot when needed
  • How the space shuttle Challenger and Columbia disasters affected the space program


(Special extended video version of the Podcast interview)

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APPROX 15 MIN

Episode #3:  Ted Rubin – The importance of your brand’s relationship post COVID-19

“Do for others without expectation of anything directly in return”

Episode #3: Shownotes

This Week:

This week’s guest is ‘Rockstar of marketing’ Ted Rubin. In this inspirational interview, Ted talks about Return on Relationship (#RonR), building positive relationships both with customers and the people closest to you, and helping each other as a community through the Coronavirus crisis. Don’t forget to subscribe to get new episodes delivered to your inbox every week!

Ted Rubin Bio:

Ted is a leading social marketing strategist, Photofy CMO, best-selling author, speaker, and provocateur. Ted talks about Return on Relationship (#RonR), building positive relationships and helping each other through the Coronavirus crisis. Ted is most well known for his philosophy of Return on Relationship, #RonR, a term Ted started using and evangelizing in March 2009. He’s a globally recognized authority on marketing, customer/brand dynamics and consumer relationship building. He’s also the most followed CMO on social media. Ted feels very strongly that… ‘Relationships are like muscle tissue; the more they are engaged, the stronger and more valuable they become’.

Talking Points:

  • What is Return on Relationship? (#RonR)
  • How your network gives you reach but your community gives you power
  • Encouraging employees to better themselves during this time


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APPROX 16 MIN

Episode #4:  Georgette Pascale – Remote working and pivoting your business 

“The biggest thing is to listen and be authentic”

Episode #4: Shownotes

This Week:

This week’s guest is Georgette Pascale, Founder & CEO of multi-award-winning Healthcare Digital Marketing & PR Agency Pascale Communications. Georgette’s company has operated virtually for over 15 years and she gives her sage advice on remote working, seeing current events as an opportunity to pivot your business and the importance of listening and being authentic. Don’t forget to subscribe to get new episodes delivered to your inbox every week!

Georgette Pascale Bio:

Georgette is the Founder & CEO of leading healthcare PR and digital marketing agency Pascale Communications LLC. An award-winning, modern, international healthcare communications company. She founded her company in 2005 after recognising an unmet in the industry for a speciality firm dedicated to serving the rapidly growing healthcare industry. Previously she had worked at Shore Fire Media in Brooklyn, where Georgette worked with music legends such as Bruce Springsteen and Shania Twain. Georgette has won many individual awards for both entrepreneurial and philanthropic accomplishments, most recently serving as faculty at the Vanguard Forum for Healthcare Leaders in NYC.

Talking Points:

  • Doing what feels right when it comes to working remotely
  • Using the current crisis as an opportunity to pivot your business
  • The importance of listening and being authentic

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APPROX 16 MIN

Episode #5:  Neil Patel – The future of SEO post COVID-19

“The more educational and helpful your content is, the more traffic you will get”

Episode #5: Shownotes

This Week:

This weeks guest is world-renowned digital marketing entrepreneur Neil Patel of Neil Patel Digital. Neil will discuss how the current pandemic will impact SEO and what new concepts we need to consider, as well as recommend some free digital tools to increase your website traffic. Don’t forget to subscribe to get new episodes delivered to your inbox every week!

Neil Patel Bio:

Neil Patel is a New York Times Bestselling author and digital marketing pioneer. The Wall Street Journal calls him a top influencer on the web. Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He is the Founder of companies Crazy Egg and Photo Bar, and advises companies like Amazon, NBC, GM, HP and Viacom and how to grow their revenue. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations. 

Talking Points:

  • Building trust through creating educational valuable content 
  • How the pandemic has pushed us forward from a technology adoption standpoint
  • Free digital tools Neil recommends in the episode include:

Google Analytics Google Data Studios & Business Intelligence Solution Uber Suggest

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APPROX 14 MIN

Episode #6:  Hans Kaspersetz – The big pivot in healthcare marketing post COVID-19

“I see this as a pivotal moment in the way we connect with the people around us, and how we connect with our audiences”

Episode #6: Shownotes

This Week:

This week’s guest is President of leading digital healthcare agency Arteric, Mr Hans Kaspersetz. Hans talks about how healthcare companies will change the way they engage their customers post COVID-19, how he and his team adapts to working remotely and the tools they use to stay connected. He also gives advice on the future of healthcare marketing as we traverse the new normal.

Hans Kaspersetz Bio:

Hans is a founder and President of leading digital healthcare agency Arteric. Recognised as a top agency and place to work by MM&M and winner of numerous web design and marketing awards. Hans is a passionate technologist who was self-taught programming at the age of 8 and has spent his life mastering software development and digital marketing. 

Hans is also a founding member of The Quiet Diver exploration team and DRSS exploration team. Hans travels the globe in search of unexplored submerged caves. He collaborates with world-renowned scientists with the goal of opening access to previously inaccessible unexplored research sites. Quiet Diver expeditions have received funding from private sources as well as National Science Foundation (NSF) and National Geographic Society. Quiet Diver expeditions have resulted in peer-reviewed publications and global media coverage.

Talking Points:

  • How COVID-19 will change how healthcare companies engage with customers 
  • Transitioning to remote working and still delivering rich customer experiences
  • The tools Hans and his team use in order to stay connected both with each other and their customers include:

ZOOM   Google Hang Outs    Google Meet   Skype   Veeva Engage

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APPROX 16 MIN

Episode #7: John Nosta – Will there be a 2nd wave of the pandemic?

John is a thinker and founder of NOSTALAB. He’s currently ranked as the #1 global influencer in digital health and serves as a member of the Google Health Advisory Board, as well as regularly writing for Forbes. John will interpret data from the COVID-19 pandemic, and explain critical predictions which will impact us all. He will relate what is going on all around us to the fact that we are in a digital health triple inflection point as humans, and ultimately.. the future’s bright! New episodes every Monday and don’t forget to subscribe!

DUE 06/08

Episode #8: Rand Fishkin – What Entrepreneurs should be doing in the current climate

Rand Fishkin is the CEO & Co-Founder of SEOmoz, a leader in the field of search engine optimization tools, resources & community. In 2009, he was named among the 30 Best Young Tech Entrepreneurs Under 30 by BusinessWeek, and has been written about it in the Seattle Times, Newsweek and the New York Times among others. Rand will share his advice to marketers and entrepreneurs alike as we all look to navigate through one of the biggest economic downturns in a generation. ​ New episodes every Monday and don’t forget to subscribe!

DUE 06/15

Healthcare marketing agency or sales enablement company struggling for lead generation right now? We can help!

Involved in drug delivery/formulation and struggling for new leads while working remotely? We can help!

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