2023 BioPharma eMarketing Summit

22-23 February, 2023 - New York, NY - In-Person & Virtual

REGISTER             AGENDA

2023 BioPharma eMarketing Summit

22-23 February, 2023 - New York, NY - In-Person & Virtual

REGISTER             AGENDA

2023 BioPharma eMarketing Summit

22-23 February, 2023 - New York, NY - In-Person & Virtual

REGISTER             AGENDA

2023 BioPharma eMarketing Summit

22-23 February, 2023 - New York, NY - In-Person & Virtual

REGISTER             AGENDA

2023 BioPharma eMarketing Summit

22-23 February, 2023 - New York, NY - In-Person & Virtual

REGISTER             AGENDA

Main Conference Day One – Wednesday, June 8, 2022

7:30am
Registration Opens & Continental Breakfast for Attendees

9:00am

Welcome and Chairperson’s Introduction & Opening Remarks

9:05am

Collaboration is King! Ice Breaker
For today’s healthcare marketer, the idea of collaboration is one that should never leave the table. Successful organizations will ensure that their internal departments are working hand-in-hand with one another. And, even more successful companies know that there could be huge benefits to reap by collaborating with others across the healthcare ecosystem. To instill this idea of collaborating for success, we are going to play a fun little ice-breaker game.

9:20am

KEYNOTE PRESENTATION: Machine Learning vs Human to Human: Learning to Connect in a Tech Driven World
  • How to balance between tech and humans working together
  • There is No B2B or B2C: It’s Human to Human #H2H
Bryan Kramer

Bryan Kramer

Best-Selling Author, TED Speaker, Forbes Contributor & CEO

PureMatter

10:00am

Physician Engagement Mastery: How to Transform Your Website Into Your Best Salesperson
Todd Hartley

Todd Hartley

CEO

Wirebuzz

10:40am
Morning Networking & Refreshment Break in Exhibit Hall
11:10am
Brand Before Digital: A Start-up Perspective
Lindsey Karberg

Lindsey Karberg

Vice President, Marketing

Verana Health

11:40am

More channels, more problems? Overcoming barriers to omnichannel in medtech
 Will Randall

Will Randall

Optimizing the Healthcare Buyer's Journey

ZS

12:10pm
Using AI to Drive Higher Impact Engagements: Sharing Strategies from MedDev and Biopharma

In addition to a shared focus on patient-centricity, the biopharma and medical device industries have both embraced the promise of AI. But where and how these adjacent industries are applying intelligence solutions looks quite different. From team coordination to omnichannel optimization, what can MedDev and Biopharma learn from the use cases they’ve prioritized? This panel brings together experts from both industries to share lessons learned from the different vantage points in their unique AI journeys.

Derek Choy

Derek Choy

Co-Founder & President

Aktana

Jake Knorr

Jake Knorr

Head of Digital Marketing

Acadia Pharmaceuticals
Sanjay Shrivastava, PhD

Sanjay Shrivastava, PhD

Chief Executive Officer

Innova Vascular, inc.

12:40pm

Networking Lunch in the Exhibit Hall

2022 BioPharma
eMarketing Summit

2022 MedDev
eMarketing Summit

2:00pm

CTV - What Does The Newest Digital Juggernaut Deliver For Health Marketing?
  • CTV, OTT, OLV, On The Glass –OMG What Does it mean?
  • Is the latest media trend really replacing linear television?
  • Patients and CTV – Here’s where they are.
  • How this changes health TV advertising.
John Mangano

John Mangano

Senior Vice President of Analytics

DeepIntent

The Superpower of Customer Attainment and Growth: Alignment of Sales, Marketing and Digital Strategies
Michael Krachon

Michael Krachon

VP, Business Development

Theragenics

2:30pm

The Collision of Consumerism and Disruption in Healthcare
  • How markers changed in a behavioral sense - content and consumerism
  • Examining how technology is influencing consumerism in the healthcare sector
  • Preparing for Disruption- Elements and the ways to prepare for it, stage your teams for creativity and the amount of change we are going through
  • Historical perspectives and the future of healthcare
Bryan Cohen

Bryan Cohen

Director, Digital Systems

Moderna

Optimizing the Healthcare Buyer's Journey
Joseph Ferry

Joseph Ferry

Senior Director Digital Marketing

Ceribell

3:00pm

Utilizing AI-Powered Chatbots to Enhance and Personalize Customer Experience
Jake Knorr

Jake Knorr

Head of Digital Marketing

Acadia Pharmaceuticals
Storytelling for Change
Jules Anacker

Jules Anacker

CEO

HEART Labs

3:30pm
Afternoon Networking & Refreshment Break in Exhibit Hall

4:00pm

Round Tables (BioPharma Track Only)
  • Learn the risks that voice interfaces present to every healthcare brand and how voice-driven search is transforming communication strategy
  • Explore the untapped market potential of personalization and the value that exists in your current marketing data
  • Discuss a real-world implementation of artificial intelligence (AI) to solve a common healthcare marketing challenge
  • Learn how AI accelerates identification and validation of critical market insights that empower creation of a durable competitive advantage
  • Define what you must do today to succeed in a future driven by AI, natural language processing, and voice interfaces
1: Build or Buy or Partner: Pharma’s bold investments in digital talent and partnerships

A roundtable to discuss how pharma companies are deciding on "Build or Buy or Partner" digital tools and platforms? We will discuss options and challenges when pharma leaders in commercial and digital buy off-the-shelf SaaS products as compared to bespoke consultant solutions to solve problems related to dynamic targeting and omnichannel attribution. Topics will include AI, predictive analytics, data management in light of a company’s journey and stage of its digital transformation. 

Orchid Jahanshahi, MBA

Orchid Jahanshahi, MBA

Vice President, Life Sciences

ODAIA

Creating Personalized HCP Journeys via the RIGHT Data Strategy in a Post-Pandemic World
  • Understanding the changing HCP Experience (from a data perspective) in the past 24 months?
  • How has the HCP/patient interaction changed?
  • Which digital (all) channels should HCP-driven brands be focusing on for their own digital strategies in a post-pandemic world?
  • What are your fundamental insights into future HCP audience targeting?
  • How real-time is data/analytics access for the field allowing for immediate personalization?
  • In a world of reduced access, how should pharma align their salesforce in this process?
  • Beyond traditional media data, how can pharma garner advanced HCP-level analysis? 
Lauren Boyer

Lauren Boyer

Chief Executive Officer

Underscore Marketing

4:30pm
Biotech on a Dime: Creating your Digital Strategy from the Ground-Up
  • Defining your marketing goals to plan your strategy
  • Understanding what your target market requires from a digital campaign
  • Examining and choosing from a series of novel digital marketing routes to differentiate yourself from your competition, and appeal to your customers
  • Deriving direct eMarketing routes of customer access based on data
  • Creating a content plan to effectively engage your target market
  • Examining launch-through-development of chosen marketing channel fundamentals
Garima Mehta PhD

Garima Mehta PhD

Head Of Digital Marketing

NanoString Technologies, Inc.

4.00-5.00PM Covid Strengthens the Case for Content Marketing in Healthcare
Steven Keller

Steven Keller

Global Director, Digital Marketing and Strategy

GE Healthcare

5:00pm

Chair’s Closing Remarks, Drinks Reception Sponsored By MOTIONSTRAND

Main Conference Day Two – Thursday, June 9, 2022

7:40am
Continental Breakfast for Conference Participants

2022 BioPharma
eMarketing Summit

2022 MedDev
eMarketing Summit

9:05am

Chairperson’s Introduction & Opening Remarks

9:10am

Building Your Brand's Digital Ecosystem - How to Navigate the Digital Transformation Journey
Neil Keene

Neil Keene

Former Director, US Marketing, Halozyme

Digital Transformation Thought Leader

Emergent marketing digitalization .. making the most of your limited marketing budget
Rachid Ouidja

Rachid Ouidja

Senior Director of Marketing

Spinal Elements

9:45am

8 Practical Steps to building an Omni-Channel HCP Engagement Campaign
George C.D. Griffith

George C.D. Griffith

Executive Vice President, Omnichannel Strategy

RelavateHealth

Demand Gen vs. Lead Gen vs. Inbound Marketing: Choosing a Path for Growth
Austin Phillips

Austin Phillips

Chief Marketing Officer

Precision Medical Products

10:20am

How Pharma teams can Integrate Personalized Digital Solutions to Improve Treatment Access and Outcomes for the Broader Patient, Caregiver and HCP Population
  • Personalized user experiences: establishing distinct and engaging user journeys that deliver the right message to the right audience
  • Human centric design: leveraging design elements that deliver a smooth and coherent user experience
  • Data & analytics: setting the right KPIs, understanding how experiences are performing and iterating for continuous improvement
Steve Peretz

Steve Peretz

Group Director, Health Experience & Product Strategy

Appnovation

Alina Henry

Alina Henry

Senior Manager, Consumer Marketing Business Excellence

AstraZeneca

Reshaping Digital & Customer Experience in Med Device
Nick Moro

Nick Moro

Sr. Manager, Digital & Customer Experience Program

Medtronic

10:55am

Morning Networking & Refreshment Break in Exhibit Hall
11:30am
Field Reps/MSLs don’t care how the watch works...They just want to know what time it is!

Getting Omnichannel right is a HUGE undertaking.

Field organizations working in the trenches cannot wait for huge transformational initiatives to deliver on the long-term promise of value. Things are moving too fast with too much at stake right now.

How are organizations taking on massive change management needed while still maintaining the immediate need for agility and deep personalization in their content strategy today?

In this session, led by Mobile Locker, we will challenge the status quo and share ideas around ways to optimize your omnichannel strategy, while simultaneously delivering real-time, actionable insights to the field permitting instant learnings from from each and every unique HCP interaction.

Bob Lempke

Bob Lempke

Chief Commercial Officer

Mobile Locker

Recent Trends & Findings in Physician Focused Research
Doug Sapp

Doug Sapp

President

Fuel Insights, Inc

12:00pm
Biotech Influencer Marketing: A Strategic Approach to Get Started
Sarah Simmons

Sarah Simmons

Social Media Manager - Community Lead

Thermo Fisher Scientific

How to Generate Business Results With MedDev Marketing That's Personalized, Relevant & On-Demand
Todd Hartley

Todd Hartley

CEO

Wirebuzz

12:30pm
Networking Lunch in the Exhibit Hall
2:00pm
Disruptive Digital Marketing Strategies Shaping Customer Experiences of the Future
Jill Wassil

Jill Wassil

Vice President, Marketing

miraDry

2:30pm
DAY TWO KEYNOTE: The Future of Healthcare SEO: It's Probably Not What You Think
  • What’s changed in how people search the web, and how search engines serve results (and what that means for marketing)
  • Search vs Social? What will drive healthcare engagement in 2023?
  • How do we get trustworthy data?
  • What are the web’s true top traffic referrers?
  • Moving from SERP ranking to SERP features
Neil Patel

Neil Patel

New York Times Bestselling Author, Entrepreneur & Co-Founder

Neil Patel Digital

3:00pm

Navigating the Regulatory Landscape in Prelaunch Marketing and Planning
Sharon Delshad

Sharon Delshad

Former Director, Compliance & Legal @ Orexigen Therapeutics & Chief Everything

Rebel Compliance

3:30pm

Chair’s Wrap-up & Conference Concludes

Attend

Join 300+ leading medical device, pharma and biotech digital marketing pioneers in this interactive, engaging “TED-style” Summit. Advance your ENTIRE TEAM with two years worth of new strategies and expertise in just three days!

Sponsorship

Take advantage of the unique opportunity to engage your direct target audience face-to-face, and help them overcome their product challenges in 3 full interactive days!

Convince Boss

Want to attend but need help convincing your boss? Let us generate you a custom message for you to send to your boss. Email it, talk them through it in person, tweet it: It’s up to you! 

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