Main Conference Day One – Wednesday, June 8, 2022
9:00am
9:05am
Collaboration is King! Ice Breaker
9:20am
KEYNOTE PRESENTATION: Machine Learning vs Human to Human: Learning to Connect in a Tech Driven World
- How to balance between tech and humans working together
- There is No B2B or B2C: It’s Human to Human #H2H
Bryan Kramer
Best-Selling Author, TED Speaker, Forbes Contributor & CEO
10:00am
Physician Engagement Mastery: How to Transform Your Website Into Your Best Salesperson
Todd Hartley
CEO
Wirebuzz
Brand Before Digital: A Start-up Perspective
Lindsey Karberg
Vice President, Marketing
Verana Health
11:40am
More channels, more problems? Overcoming barriers to omnichannel in medtech
Will Randall
Optimizing the Healthcare Buyer's Journey
ZS
Using AI to Drive Higher Impact Engagements: Sharing Strategies from MedDev and Biopharma
In addition to a shared focus on patient-centricity, the biopharma and medical device industries have both embraced the promise of AI. But where and how these adjacent industries are applying intelligence solutions looks quite different. From team coordination to omnichannel optimization, what can MedDev and Biopharma learn from the use cases they’ve prioritized? This panel brings together experts from both industries to share lessons learned from the different vantage points in their unique AI journeys.
Derek Choy
Co-Founder & President
Aktana
Jake Knorr
Head of Digital Marketing
Sanjay Shrivastava, PhD
Chief Executive Officer
Innova Vascular, inc.
12:40pm
2022 BioPharma
eMarketing Summit
2022 MedDev
eMarketing Summit
2:00pm
CTV - What Does The Newest Digital Juggernaut Deliver For Health Marketing?
- CTV, OTT, OLV, On The Glass –OMG What Does it mean?
- Is the latest media trend really replacing linear television?
- Patients and CTV – Here’s where they are.
- How this changes health TV advertising.
John Mangano
Senior Vice President of Analytics
DeepIntent
The Superpower of Customer Attainment and Growth: Alignment of Sales, Marketing and Digital Strategies
Michael Krachon
VP, Business Development
Theragenics
2:30pm
The Collision of Consumerism and Disruption in Healthcare
- How markers changed in a behavioral sense - content and consumerism
- Examining how technology is influencing consumerism in the healthcare sector
- Preparing for Disruption- Elements and the ways to prepare for it, stage your teams for creativity and the amount of change we are going through
- Historical perspectives and the future of healthcare
Bryan Cohen
Director, Digital Systems
Moderna
Optimizing the Healthcare Buyer's Journey
Joseph Ferry
Senior Director Digital Marketing
Ceribell
3:00pm
Utilizing AI-Powered Chatbots to Enhance and Personalize Customer Experience
Jake Knorr
Head of Digital Marketing
Storytelling for Change
Jules Anacker
CEO
HEART Labs
4:00pm
Round Tables (BioPharma Track Only)
- Learn the risks that voice interfaces present to every healthcare brand and how voice-driven search is transforming communication strategy
- Explore the untapped market potential of personalization and the value that exists in your current marketing data
- Discuss a real-world implementation of artificial intelligence (AI) to solve a common healthcare marketing challenge
- Learn how AI accelerates identification and validation of critical market insights that empower creation of a durable competitive advantage
- Define what you must do today to succeed in a future driven by AI, natural language processing, and voice interfaces
1: Build or Buy or Partner: Pharma’s bold investments in digital talent and partnerships
A roundtable to discuss how pharma companies are deciding on "Build or Buy or Partner" digital tools and platforms? We will discuss options and challenges when pharma leaders in commercial and digital buy off-the-shelf SaaS products as compared to bespoke consultant solutions to solve problems related to dynamic targeting and omnichannel attribution. Topics will include AI, predictive analytics, data management in light of a company’s journey and stage of its digital transformation.
Orchid Jahanshahi, MBA
Vice President, Life Sciences
ODAIA
Creating Personalized HCP Journeys via the RIGHT Data Strategy in a Post-Pandemic World
- Understanding the changing HCP Experience (from a data perspective) in the past 24 months?
- How has the HCP/patient interaction changed?
- Which digital (all) channels should HCP-driven brands be focusing on for their own digital strategies in a post-pandemic world?
- What are your fundamental insights into future HCP audience targeting?
- How real-time is data/analytics access for the field allowing for immediate personalization?
- In a world of reduced access, how should pharma align their salesforce in this process?
- Beyond traditional media data, how can pharma garner advanced HCP-level analysis?
Lauren Boyer
Chief Executive Officer
Underscore Marketing
Biotech on a Dime: Creating your Digital Strategy from the Ground-Up
- Defining your marketing goals to plan your strategy
- Understanding what your target market requires from a digital campaign
- Examining and choosing from a series of novel digital marketing routes to differentiate yourself from your competition, and appeal to your customers
- Deriving direct eMarketing routes of customer access based on data
- Creating a content plan to effectively engage your target market
- Examining launch-through-development of chosen marketing channel fundamentals
Garima Mehta PhD
Head Of Digital Marketing
NanoString Technologies, Inc.
4.00-5.00PM Covid Strengthens the Case for Content Marketing in Healthcare
Steven Keller
Global Director, Digital Marketing and Strategy
GE Healthcare
5:00pm
Chair’s Closing Remarks, Drinks Reception Sponsored By MOTIONSTRAND
Main Conference Day Two – Thursday, June 9, 2022
2022 BioPharma
eMarketing Summit
2022 MedDev
eMarketing Summit
9:05am
9:10am
Building Your Brand's Digital Ecosystem - How to Navigate the Digital Transformation Journey
Neil Keene
Former Director, US Marketing, Halozyme
Digital Transformation Thought Leader
Emergent marketing digitalization .. making the most of your limited marketing budget
Rachid Ouidja
Senior Director of Marketing
Spinal Elements
9:45am
8 Practical Steps to building an Omni-Channel HCP Engagement Campaign
George C.D. Griffith
Executive Vice President, Omnichannel Strategy
RelavateHealth
Demand Gen vs. Lead Gen vs. Inbound Marketing: Choosing a Path for Growth
Austin Phillips
Chief Marketing Officer
Precision Medical Products
10:20am
How Pharma teams can Integrate Personalized Digital Solutions to Improve Treatment Access and Outcomes for the Broader Patient, Caregiver and HCP Population
- Personalized user experiences: establishing distinct and engaging user journeys that deliver the right message to the right audience
- Human centric design: leveraging design elements that deliver a smooth and coherent user experience
- Data & analytics: setting the right KPIs, understanding how experiences are performing and iterating for continuous improvement
Steve Peretz
Group Director, Health Experience & Product Strategy
Appnovation
Alina Henry
Senior Manager, Consumer Marketing Business Excellence
AstraZeneca
Reshaping Digital & Customer Experience in Med Device
Nick Moro
Sr. Manager, Digital & Customer Experience Program
Medtronic
10:55am
Field Reps/MSLs don’t care how the watch works...They just want to know what time it is!
Getting Omnichannel right is a HUGE undertaking.
Field organizations working in the trenches cannot wait for huge transformational initiatives to deliver on the long-term promise of value. Things are moving too fast with too much at stake right now.
How are organizations taking on massive change management needed while still maintaining the immediate need for agility and deep personalization in their content strategy today?
In this session, led by Mobile Locker, we will challenge the status quo and share ideas around ways to optimize your omnichannel strategy, while simultaneously delivering real-time, actionable insights to the field permitting instant learnings from from each and every unique HCP interaction.
Bob Lempke
Chief Commercial Officer
Mobile Locker
Recent Trends & Findings in Physician Focused Research
Doug Sapp
President
Fuel Insights, Inc
Biotech Influencer Marketing: A Strategic Approach to Get Started
Sarah Simmons
Social Media Manager - Community Lead
Thermo Fisher Scientific
How to Generate Business Results With MedDev Marketing That's Personalized, Relevant & On-Demand
Todd Hartley
CEO
Wirebuzz
Disruptive Digital Marketing Strategies Shaping Customer Experiences of the Future
Jill Wassil
Vice President, Marketing
miraDry
DAY TWO KEYNOTE: The Future of Healthcare SEO: It's Probably Not What You Think
- What’s changed in how people search the web, and how search engines serve results (and what that means for marketing)
- Search vs Social? What will drive healthcare engagement in 2023?
- How do we get trustworthy data?
- What are the web’s true top traffic referrers?
- Moving from SERP ranking to SERP features
Neil Patel
New York Times Bestselling Author, Entrepreneur & Co-Founder
3:00pm
Navigating the Regulatory Landscape in Prelaunch Marketing and Planning
Sharon Delshad
Former Director, Compliance & Legal @ Orexigen Therapeutics & Chief Everything
Rebel Compliance
3:30pm
Attend
Join 300+ leading medical device, pharma and biotech digital marketing pioneers in this interactive, engaging “TED-style” Summit. Advance your ENTIRE TEAM with two years worth of new strategies and expertise in just three days!
Sponsorship
Take advantage of the unique opportunity to engage your direct target audience face-to-face, and help them overcome their product challenges in 3 full interactive days!