• CTV, OTT, OLV, On The Glass –OMG What Does it mean?
• Is the latest media trend really replacing linear television?
• Patients and CTV – Here’s where they are.
• How this changes health TV advertising.

• How markers changed in a behavioral sense - content and consumerism
• Examining how technology is influencing consumerism in the healthcare sector
• Preparing for Disruption- Elements and the ways to prepare for it, stage your teams for creativity and the amount of change we are going through
• Historical perspectives and the future of healthcare

A roundtable to discuss how pharma companies are deciding on "Build or Buy or Partner" digital tools and platforms? We will discuss options and challenges when pharma leaders in commercial and digital buy off-the-shelf SaaS products as compared to bespoke consultant solutions to solve problems related to dynamic targeting and omnichannel attribution. Topics will include AI, predictive analytics, data management in light of a company’s journey and stage of its digital transformation. 

• Understanding the changing HCP Experience (from a data perspective) in the past 24 months?
• How has the HCP/patient interaction changed?
• Which digital (all) channels should HCP-driven brands be focusing on for their own digital strategies in a post-pandemic world?
• What are your fundamental insights into future HCP audience targeting?
• How real-time is data/analytics access for the field allowing for immediate personalization?
• In a world of reduced access, how should pharma align their salesforce in this process?
• Beyond traditional media data, how can pharma garner advanced HCP-level analysis? 

• Defining your marketing goals to plan your strategy
• Understanding what your target market requires from a digital campaign
• Examining and choosing from a series of novel digital marketing routes to differentiate yourself from your competition, and appeal to your customers
• Deriving direct eMarketing routes of customer access based on data
• Creating a content plan to effectively engage your target market
• Examining launch-through-development of chosen marketing channel fundamentals

• Personalized user experiences: establishing distinct and engaging user journeys that deliver the right message to the right audience
• Human centric design: leveraging design elements that deliver a smooth and coherent user experience
• Data & analytics: setting the right KPIs, understanding how experiences are performing and iterating for continuous improvement

Getting Omnichannel right is a HUGE undertaking.

Field organizations working in the trenches cannot wait for huge transformational initiatives to deliver on the long-term promise of value. Things are moving too fast with too much at stake right now.

How are organizations taking on massive change management needed while still maintaining the immediate need for agility and deep personalization in their content strategy today?

In this session, led by Mobile Locker, we will challenge the status quo and share ideas around ways to optimize your omnichannel strategy, while simultaneously delivering real-time, actionable insights to the field permitting instant learnings from from each and every unique HCP interaction.