Neil Keene
Neil is a strategic marketing innovator and Digital Transformation thought leader with over 20 years of progressive experience ranging from large organizations to startups. Neil has experience in multiple executive-level strategic OmniChannel and Digital Marketing roles in the Medical Device and Pharmaceutical/Biotech space. Most recently Neil has spoken on AI market integration in our field and regularly consults with investors looking to get into the healthcare AI space.
He has held leadership positions at market-leading pharmaceutical companies such as GSK, BI, Teva Pharmaceuticals and Forest Laboratories. Neil founded Zenithar Consulting which broadened his strategic experience with many high-level clients. Key clients included: Sunovion, AbbVie, Bristol Myers Squibb (BMS) and Pfizer Global. Neil lives in the San Diego area and has worked with local biotech Halozyme Therapeutics and TriLink Biotechnologies.
The 5 Iron Rules for Successful AI Commercial Integration
Neil Keene
Director, Omnichannel Integrated Experience and Engagement, Ionis Pharmaceuticals
Session Overview
In today's complex commercial and regulatory environment, there are five key rules that can help you navigate the confusing world of AI integration. This session will provide practical guidelines for beginning to incorporate generative and analytic AI and machine learning into your commercial operations and customer engagement strategy.
Key Takeaways
- The basics of healthcare AI.
- Why you should get educated in machine learning for your brands.
- Five easy-to-follow rules for beginning your journey using AI.