Neil Keene
Director, Omnichannel Marketing, Ionis Pharma
Neil is a strategic marketing innovator and Digital Transformation thought leader with over 20 years of progressive experience ranging from large organizations to startups. Neil has experience in multiple executive-level strategic OmniChannel and Digital Marketing roles in the Medical Device and Pharmaceutical/Biotech space. Most recently Neil has spoken on AI market integration in our field and regularly consults with investors looking to get into the healthcare AI space.
He has held leadership positions at market-leading pharmaceutical companies such as GSK, BI, Teva Pharmaceuticals and Forest Laboratories. Neil founded Zenithar Consulting which broadened his strategic experience with many high-level clients. Key clients included: Sunovion, AbbVie, Bristol Myers Squibb (BMS) and Pfizer Global. Neil lives in the San Diego area and has worked with local biotech Halozyme Therapeutics and TriLink Biotechnologies.
Omnichannel Marketing: Managing Chaos & Complexity
Neil Keene
Director, Omnichannel Marketing, Ionis Pharmaceuticals
Session Overview
As AI becomes increasingly embedded in commercial operations and customer engagement, successful implementation requires more than simply adopting new tools. This session explores a practical framework for approaching AI integration, including how organizations can navigate common implementation challenges and build a stronger foundation for effective adoption.
Key Takeaways
- An overview of the framework.
- Common issues with implementation.
Panel Discussion: What’s Next? The Future of Life Sciences Marketing
Panelists
Jennifer Burnham, Abbott
Viviktha Ramesh, Commercial AI Enablement Lead, ASP Health
Neil Keene, Ionis Pharmaceuticals
Moderator
Michael Krachon, CEO, Theragenics
Session Overview
What will the next generation of life sciences marketing look like, and how can organizations prepare for it?
Bringing together leaders from MedTech, biopharma, and healthcare AI, this panel explores the technologies, strategies, and changing customer expectations reshaping the industry. From AI-powered marketing and omnichannel engagement to evolving commercialization models and the changing role of marketing teams, discover where the industry is heading and what marketers need to do today to stay ahead.
Discussion Topics
- How AI is transforming marketing operations, customer engagement, and commercial decision-making.
- The future of omnichannel engagement and delivering more connected experiences for healthcare professionals and patients.
- How marketing teams, capabilities, and commercialization strategies must evolve to remain competitive.