2022 BioPharma eMarketing Summit

7 - 9 June, 2022 - Sheraton Mission Valley, San Diego, CA
(Both In-Person & Virtual)

ATTEND             SPONSOR

2022 BioPharma eMarketing Summit

7 - 9 June, 2022 - Sheraton Mission Valley, San Diego, CA
(Both In-Person & Virtual)

ATTEND             SPONSOR

2022 BioPharma eMarketing Summit

7 - 9 June, 2022 - Sheraton Mission Valley, San Diego, CA
(Both In-Person & Virtual)

ATTEND             SPONSOR

2022 BioPharma eMarketing Summit

7 - 9 June, 2022 - Sheraton Mission Valley, San Diego, CA
(Both In-Person & Virtual)

ATTEND             SPONSOR

2022 BioPharma eMarketing Summit

7 - 9 June, 2022 - Sheraton Mission Valley, San Diego, CA
(Both In-Person & Virtual)

ATTEND             SPONSOR

Register today for only $1495 & save 30% + 1st workshop is FREE. Offer ends in:

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Pre-Conference Workshop Day – Tuesday, June 7, 2022

12:00pm
Pre-Summit Workshop: The Anatomy of a Healthy Marketing Program

Join Stefan Jensen, CEO of Motionstrand, and a panel of SMEs as they take a deep dive into the anatomy of marketing programs and how Strategy, Project Management, Creative, Production, and Analytics work together to give health and vitality to your marketing efforts.

By understanding how healthy practices, relationships, and planning in each of these areas strengthen the body of your biotech and pharmaceutical programs, you will be able to spot trouble areas and fine-tune strategy, internal systems, workflow, and measurement plans, to improve your digital presence and connection to the online world.

This panel discussion will cover:

  • Project Planning and Management (The heart and blood that drives your workflow)
  • Strategy (The logical left side of the brain)
  • Design/Creative (The artistic right side of the brain)
  • Production (The skeleton and muscles that move the body)
  • Digital Marketing (The food to keep the body in motion)
  • Analytics and Reporting (Learning and improving your program matures)
  • Agency and Vendor Partnership (How to build healthy relationships)
  • Your Tech-Stack (A happy environment for your program to thrive in)
Stefan Jensen

Stefan Jensen

Chief Executive Officer, Partner

Motionstrand

3:00pm

Workshop Concludes

Main Conference Day One – Wednesday, June 8, 2022

7:30am
Registration Opens & Continental Breakfast for Attendees
8:45am
Collaboration is King! Ice Breaker
For today’s healthcare marketer, the idea of collaboration is one that should never leave the table. Successful organizations will ensure that their internal departments are working hand-in-hand with one another. And, even more successful companies know that there could be huge benefits to reap by collaborating with others across the healthcare ecosystem. To instill this idea of collaborating for success, we are going to play a fun little ice-breaker game.
8:55am
Welcome and Chairperson’s Introduction & Opening Remarks
9:00am
KEYNOTE PRESENTATION: The Future of Healthcare SEO: It's Probably Not What You Think
  • What’s changed in how people search the web, and how search engines serve results (and what that means for marketing)
  • Search vs Social? What will drive healthcare engagement in 2019?
  • How do we get trustworthy data?
  • What are the web’s true top traffic referrers?
  • Moving from SERP ranking to SERP features
Neil Patel

Neil Patel

New York Times Bestselling Author, Entrepreneur & Co-Founder

Neil Patel Digital
9:35am
KEYNOTE PRESENTATION: Machine Learning vs Human to Human: Learning to Connect in a Tech Driven World
  • How to balance between tech and humans working together
  • There is No B2B or B2C: It’s Human to Human #H2H
Bryan Kramer

Bryan Kramer

Best-Selling Author, TED Speaker, Forbes Contributor & CEO

PureMatter
10:10am
When was the Last Time your Company had a Digital Check-up?

Day to day, most marketing efforts are targeted at how you look online, where the measurement of success is how your customers perceive your company, brand, and service offerings. But when was the last time you considered the digital fitness of your company’s internal systems, platforms, and processes? Maybe it’s time for a digital check-up to review all internal aspects of your company’s digital activities. This session will cover:

  • Your tech-stack and best practices for compliance, ISO, ADA, HIPAA, and regression testing
  • Your marketing platform integration and connecting your omnichannel communications tactics
  • Your reporting and analytics, and how to move from quantitative to qualitative insights
Stefan Jensen

Stefan Jensen

Chief Executive Officer, Partner

Motionstrand

10:40am
Morning Networking & Refreshment Break in Exhibit Hall
11:10am
Brand Before Digital: A Start-up Perspective
Lindsey Karberg

Lindsey Karberg

Vice President, Marketing

Verana Health

11:40am

Building & Developing a Tech Stack for Commercial Enablement in the Changing Healthcare Landscape
  • Adapting to a changing healthcare environment from an organizational perspective
  • Customer Centricity: Delivering your message from a new perspective
  • Reaching your digital gateway: Creating a content distribution approach to enhance customer experience via data
  • Data analytics and segmentation: how to select your approach
  • Implementing intelligence platforms to assess and improve your sales performance
Terry Coutsolioutsos

Terry Coutsolioutsos

Senior Vice President, Marketing, Sales Operations & Communications (MSC)

Siemens
12:10pm
Using AI to Drive Higher Impact Engagements: Sharing Strategies from MedDev and Biopharma

In addition to a shared focus on patient-centricity, the biopharma and medical device industries have both embraced the promise of AI. But where and how these adjacent industries are applying intelligence solutions looks quite different. From team coordination to omnichannel optimization, what can MedDev and Biopharma learn from the use cases they’ve prioritized? This panel brings together experts from both industries to share lessons learned from the different vantage points in their unique AI journeys.

Derek Choy

Derek Choy

Co-Founder & President

Aktana

Jake Knorr

Jake Knorr

Head of Digital Marketing

Acadia Pharmaceuticals
Terry Coutsolioutsos

Terry Coutsolioutsos

Senior Vice President, Marketing, Sales Operations & Communications (MSC)

Siemens

12:40pm

Networking Lunch in the Exhibit Hall

2022 BioPharma
eMarketing Summit

2022 MedDev
eMarketing Summit

2:00pm

CTV - What Does The Newest Digital Juggernaut Deliver For Health Marketing?
  • CTV, OTT, OLV, On The Glass –OMG What Does it mean?
  • Is the latest media trend really replacing linear television?
  • Patients and CTV – Here’s where they are.
  • How this changes health TV advertising.
John Mangano

John Mangano

Senior Vice President of Analytics

DeepIntent

The Superpower of Customer Attainment and Growth: Alignment of Sales, Marketing and Digital Strategies
Michael Krachon

Michael Krachon

VP, Business Development

Theragenics

2:30pm

The Collision of Consumerism and Disruption in Healthcare
  • How markers changed in a behavioral sense - content and consumerism
  • Examining how technology is influencing consumerism in the healthcare sector
  • Preparing for Disruption- Elements and the ways to prepare for it, stage your teams for creativity and the amount of change we are going through
  • Historical perspectives and the future of healthcare
Bryan Cohen

Bryan Cohen

Director, Digital Systems

Moderna

Interactive Digital: Teams, Tools & Transformation
Joseph Ferry

Joseph Ferry

Global Director, Digital

Medtronic

3:00pm

Customer Centricity & Digital Experiences which are Redefining Pharma
  • How CX has changed in a behavioral sense - content and consumerism
  • Examining how technology is influencing consumerism in the healthcare sector
  • Preparing for Disruption- Elements and the ways to prepare for it, stage your teams for creativity and the amount of change we are going through
  • Historical perspectives and the future of healthcare
Amy West

Amy West

Head of US Digital Transformation & Innovation

Novo Nordisk

Embracing Virtual Conferences & Trade Show Events: How Covid Changed the Game
Cory West

Cory West

Sr. Director, Head of US Marketing

ConvaTec

3:30pm
Afternoon Networking & Refreshment Break in Exhibit Hall

4:00pm

Round Tables
  • Learn the risks that voice interfaces present to every healthcare brand and how voice-driven search is transforming communication strategy
  • Explore the untapped market potential of personalization and the value that exists in your current marketing data
  • Discuss a real-world implementation of artificial intelligence (AI) to solve a common healthcare marketing challenge
  • Learn how AI accelerates identification and validation of critical market insights that empower creation of a durable competitive advantage
  • Define what you must do today to succeed in a future driven by AI, natural language processing, and voice interfaces
1: Build or Buy or Partner: Pharma’s bold investments in digital talent and partnerships

A roundtable to discuss how pharma companies are deciding on "Build or Buy or Partner" digital tools and platforms? We will discuss options and challenges when pharma leaders in commercial and digital buy off-the-shelf SaaS products as compared to bespoke consultant solutions to solve problems related to dynamic targeting and omnichannel attribution. Topics will include AI, predictive analytics, data management in light of a company’s journey and stage of its digital transformation. 

Orchid Jahanshahi, MBA

Orchid Jahanshahi, MBA

Vice President, Life Sciences

ODAIA

Field Reps/MSLs don’t care how the watch works...They just want to know what time it is!
  • Getting Omnichannel right is a HUGE undertaking.
  • Field organizations working in the trenches cannot wait for huge transformational initiatives to deliver on the long-term promise of value. Things are moving too fast with too much at stake right now.
  • How are organizations taking on massive change management needed while still maintaining the immediate need for agility and deep personalization in their content strategy today?
  • In this session, led by Mobile Locker, we will challenge the status quo and share ideas around ways to optimize your omnichannel strategy, while simultaneously delivering real-time, actionable insights to the field permitting instant learnings from from each and every unique HCP interaction.
Bob Lempke

Bob Lempke

Chief Commercial Officer

Mobile Locker

4:30pm
Mapping the Patient Journey to Plan out your New HCP Digital Strategy
  • Assessing historic successful print marketing materials and how these can be utilized in a digital format
  • Identifying and examining successful creative formats to enhance the delivery of online digital catalogs, and product literature to physicians and hospitals more efficiently
  • Examining innovative strategies displaying how these materials can be effectively adopted and used via reps in a customer facing manner through cloud systems
Liju Matthew

Liju Matthew

Business Unit Director (Neuroscience, Metabolism, Vaccines)

Johnson & Johnson

ML/AI Application for Medication Non-Adherence

Medication Non-Adherence is one of the most serious problems in healthcare. From a cost perspective, this results in $290 billion in avoidable medical spend in the US each year. From a revenue perspective, the US pharmaceutical industry forfeits an estimated $250 billion annually in potential revenue.

.There are a wide variety of reasons as to why a patient will fail to take a medication. This could be simple forgetfulness, out-of-pocket costs, fear of side effects, poor patient education, complexity in receiving refills, complexity in administration or simple motivational / psychological factors etc. AI technology, combined with big data, hold significant potential in solving many key adherence challenges. This will help in personalized patient engagement by creating predictive models that are much more powerful, increasing chances that a given solution will help with reducing patient non-adherence rates.

At CustomerInsights.AI, we have developed a two phased solution to solve Medication Non-Adherence challenges:

  • Predictive insights using ML/AI
  • Boosting patient engagement
Robin Varghese

Robin Varghese

Chief Operating Officer

CustomerInsights.AI, Inc.

5:00pm
How to Successfully Structure a Global Product Launch Campaign Digitally
  • Defining your marketing goals to plan your strategy
  • Understanding what your target market requires from a digital campaign
  • Examining and choosing from a series of novel digital marketing routes to differentiate yourself from your competition, and appeal to your customers
  • Deriving direct eMarketing routes of customer access based on data
  • Creating a content plan to effectively engage your target market
  • Examining launch-through-development of chosen marketing channel fundamentals
Garima Mehta PhD

Garima Mehta PhD

Head Of Digital Marketing

NanoString Technologies, Inc.

Navigating the New Normal Through Disruptive Marketing
Stacia Garner

Stacia Garner

Director of Global Digital Marketing and Therapy Development

Edwards Lifesciences

5:30pm

Chair’s Closing Remarks, Drinks Reception and End of Day One

Main Conference Day Two – Thursday, June 9, 2022

7:40am
Continental Breakfast for Conference Participants

2022 BioPharma
eMarketing Summit

2022 MedDev
eMarketing Summit

8:55am
Chairperson’s Introduction & Opening Remarks
9:00am
Building Your Brand's Digital Ecosystem - How to Navigate the Digital Transformation Journey
Neil Keene

Neil Keene

Director, US Marketing

Halozyme

The Buyer Journey Post Covid
Boon Quah

Boon Quah

Vice President, Marketing

Terumo

9:30am
Operationalizing Brand Social Media for Optimized Results
  • Key criteria to build a strong data engine and assessing analytics issues
  • Real time marketing on data feeds - how we use it and how it works
  • Advanced analytics for HCP engagement - Commercial and medical
Milena Mitova

Milena Mitova

Director, Digital Marketing Data Enablement

Novartis

New Product Development Strategies Post Covid
  • Developing a Customer Experience Strategy – consistent approach to business planning
  • Identifying relevant customer segments and channels
  • Developing engaging customer communications and offerings – what’s their journey through the system
  • Tracking results and evolving your approach
Austin Phillips

Austin Phillips

Chief Marketing Officer

Precision Medical Products

10:00am
How Pharma teams can Integrate Personalized Digital Solutions to Improve Treatment Access and Outcomes for the Broader Patient, Caregiver and HCP Population
  • Personalized user experiences: establishing distinct and engaging user journeys that deliver the right message to the right audience
  • Human centric design: leveraging design elements that deliver a smooth and coherent user experience
  • Data & analytics: setting the right KPIs, understanding how experiences are performing and iterating for continuous improvement
Steve Peretz

Steve Peretz

Group Director, Health Experience & Product Strategy

Appnovation

Alina Henry

Alina Henry

Senior Manager, Consumer Marketing Business Excellence

AstraZeneca

Transitioning to & Executing an Omni-Channel Content and Execution Strategy
Stacy Boothe

Stacy Boothe

Worldwide Associate Director, Digital Marketing, MDS

Becton Dickinson

10:30am
Morning Networking & Refreshment Break in Exhibit Hall
11:00am
Shifting From Campaigns to Continuous HCP Engagement
Bob Brooks

Bob Brooks

Vice President, Sales & Marketing

RelavateHealth

How to Market a Product you Can't Get (Impact of Supply Chain on Marketers and Global Organizations)
Jeff Browne

Jeff Browne

Board Member

Articulate Labs

11:30am
Utilizing AI-Powered Chatbots to Enhance and Personalize Customer Experience
Jake Knorr

Jake Knorr

Head of Digital Marketing

Acadia Pharmaceuticals
More channels, more problems? Overcoming barriers to omnichannel in medtech
 Will Randall

Will Randall

Manager

ZS

12:00pm
Biotech Influencer Marketing: A Strategic Approach to Get Started
Sarah Simmons

Sarah Simmons

Social Media Manager - Community Lead

Thermo Fisher Scientific

PANEL DISCUSSION: How to Create & Cultivate a Digital Culture Post Pandemic
  • Embracing transparency
  • Encouraging collaboration - the importance of sharing learnings and insights between departments
  • Implementing a learning and development program that caters to all levels
  • Utilizing digital to mitigate and leverage risk
  • Innovation: Understanding how to create a culture of innovators within your group
12:30pm
Networking Lunch in the Exhibit Hall
2:00pm
Navigating the Regulatory Landscape in Prelaunch Marketing and Planning
Sharon Delshad

Sharon Delshad

Former Director, Compliance & Legal @ Orexigen Therapeutics & Chief Everything

Rebel Compliance

2:30pm
Disruptive Digital Marketing Strategies Shaping Customer Experiences of the Future
Jill Wassil

Jill Wassil

Vice President, Marketing

miraDry

3:00pm
Afternoon Networking and Refreshment Break in Exhibit Hall

3:30pm

Perfecting the Art & Science of CX: Game-Changing Omnichannel Strategies for Healthcare
Ben Putman

Ben Putman

Former Vice President, Digital

Revance Therapeutics

4:00pm

Creating a Virtual Service Strategy Based on the Needs of our Customers

4:25pm

Chair’s Wrap-up & Conference Concludes

Attend

Join 300+ leading medical device, pharma and biotech digital marketing pioneers in this interactive, engaging “TED-style” Summit. Advance your ENTIRE TEAM with two years worth of new strategies and expertise in just three days!

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