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Exhibitors: 5 steps to maximizing your ROI (Part 4)

With our forthcoming 2nd MedDev eMarketing Summit East in Philadelphia only 13 days away (Time flies!), I thought it would be timely to post some more valuable advice and tactics to make the most out of the exhibitor experience not just with us but for any future...

Healthcare Still Struggling to Prevent and Handle Data Breaches

September was riddled with another long list of organizations dealing with breaches caused by insiders, and some organizations failed to discover some of these for years, Protenus’ September Breach Barometer found. Nearly 500,000 patient records were reported breached...

Listening to the Voice of the Healthcare Consumer

"E-patients are empowered, equipped, enabled, and engaged.” - Malcolm Bohm, CEO, Liquid Grids Of the 89% of adults that use the internet, 72% search for their health online; of those that are 18-24 years of age, over 80% are more than likely to share health...

How Does Mobile Reinforcement Maximize Your Learning Investment?

"Research shows that up to 70% of what we learn is forgotten within 24 hours. Within a week, forgetting claims an average of 90%." - Peter Brown, The Science of Successful Learning   Most companies can end up spending thousands of dollars preparing new employees to...

Should you include NPs and PAs in your Healthcare Marketing Plans?

There are currently 300,000 nurse practitioners (NPs) and physician assistants (PAs) currently practicing and prescribing in the United States. According to the Bureau of Labor Statistics, this is expected to grow by 30% within the next decade. Why ignoring this...

The Next Generation of Drug Delivery: Where are we headed?

Big Picture Outlook According to markets & Markets, the drug delivery technology market is expected to reach USD $1,669.4 Billion by 2020 from USD $1,179.2 Billion in 2016, growing at a CAGR of 7.2% during the forecast period. Geographically, Asia is projected to grow...

Exhibitors: 5 steps to maximizing your ROI (Part 3)

A big thank you to the companies who very kindly took the time to contact me with some tips/suggestions to include in Part 3. I really appreciate the feedback and I’m glad people are finding these blogs useful. I hope my own sponsors at Curtis & Coulter’s...

Exhibitors: 5 steps to maximizing your ROI (Part 2)

Happy New Year! As a follow up to the post from a few months ago ‘Exhibitors: 5 steps to maximizing your ROI (Part 1)’ I wanted to share 5 other tips I think would help exhibitors get the most out or their onsite experience whether they are exhibiting at a small niche...

Exhibitors: 5 steps to maximize your ROI (Part 1)

I wanted to share a few general tips for conference exhibitors that I hope will help create abetter onsite experience whether exhibiting at a small niche event or at any industry trade-show. Every tip posted is based on my personal experience of being onsite at...

Exhibitors: 5 steps to maximize your ROI (Part 1)

  Hey, I wanted to share a few general tips for conference exhibitors that I hope will help create abetter onsite experience whether exhibiting at a small niche event or at any industry tradeshow. Every tip posted is based on my personal experience of being onsite at...

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