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Exhibitors: 5 steps to maximizing your ROI (Part 4)

With San Diego's 3rd MedDev eMarketing Summit WEST just over 1 month away (Time flies!), I thought it would be timely to post some more valuable advice and tactics to make the most out of the exhibitor experience not just with us but for any future events your company...

Engage Physicians As Consumers To Expand Your Sales Base

With special thanks to Anthony Luttenberger of DMD who kindly shares the following blog post. DMD will be speaking at the forthcoming TED-style 3rd MedDev eMarketing Summit WEST on May 15-16 2018 in San Diego   The 2017 State of Engagement Report, released last year,...

3 Things High Performing Sales Training Teams Do Differently

With special thanks to Jake Miller of Allego who kindly shares the following blog post. Allego are an event sponsor at the forthcoming TED-style 3rd MedDev eMarketing Summit WEST on May 15-16 2018 in San Diego   The basic competencies for sales success really haven’t...

5 Reasons Email Deliverability Matters In Med Device Marketing

With special thanks to Jerrad Rickard of DMD who kindly shares the following blog post. DMD will be speaking at the forthcoming TED-style 3rd MedDev eMarketing Summit WEST on May 15-16 2018 in San Diego How much time do you spend thinking about email deliverability?...

Harmonizing your sales & marketing teams for future success

Traditionally, the marketing team’s role was to generate leads, while the sales team would in turn take that lead and turn the lead into a customer. Yet, both have the same objective, which is to increase sales! Nowadays though, both teams need to be much more in unison. Hopefully, your company is already doing these 3 things if your sales and marketing teams are working together as a cohesive unit

For Better Pharma Marketing ROI, Follow The Clues

With special thanks to David Reim and DMD who kindly share this blog post prior to David’s talk at our forthcoming BioPharma eMarketing Summit WEST this May in San Diego Pharma marketing can feel a bit like a game of Clue. No matter how carefully you plan your...

Why is it as relevant as ever to attend conferences in 2018?

Technology has made it easier than ever for us to connect and collaborate with colleagues from just about anywhere in the world. With access to products and services at our fingertips, it begs asking the question, is it worth it to spend your dollars and time...

The Biggest Healthcare Cybersecurity Breaches of 2017

Health care organizations are a notable target for cyberattacks, with crimes ranging from thefts of information from EHRs to complete shutdowns of hospital operations, endangering the care and lives of patients. In 2017, a number of high-profile attacks brought the...

Preparing for New Reputational Threats in the Era of Trump

By Kara Alaimo As the keynote speaker at the Reputation and Crisis Strategy Summit on March 6, I will speak about how public relations practitioners should prepare for and respond to new challenges that emerged in the 2016 presidential election. Many of the same...

Exhibitors: 5 steps to maximizing your ROI (Part 4)

With our forthcoming 2nd MedDev eMarketing Summit East in Philadelphia only 13 days away (Time flies!), I thought it would be timely to post some more valuable advice and tactics to make the most out of the exhibitor experience not just with us but for any future...

Healthcare Still Struggling to Prevent and Handle Data Breaches

September was riddled with another long list of organizations dealing with breaches caused by insiders, and some organizations failed to discover some of these for years, Protenus’ September Breach Barometer found. Nearly 500,000 patient records were reported breached...

Listening to the Voice of the Healthcare Consumer

"E-patients are empowered, equipped, enabled, and engaged.” - Malcolm Bohm, CEO, Liquid Grids Of the 89% of adults that use the internet, 72% search for their health online; of those that are 18-24 years of age, over 80% are more than likely to share health...

How Does Mobile Reinforcement Maximize Your Learning Investment?

"Research shows that up to 70% of what we learn is forgotten within 24 hours. Within a week, forgetting claims an average of 90%." - Peter Brown, The Science of Successful Learning   Most companies can end up spending thousands of dollars preparing new employees to...

Should you include NPs and PAs in your Healthcare Marketing Plans?

There are currently 300,000 nurse practitioners (NPs) and physician assistants (PAs) currently practicing and prescribing in the United States. According to the Bureau of Labor Statistics, this is expected to grow by 30% within the next decade. Why ignoring this...

The Next Generation of Drug Delivery: Where are we headed?

Big Picture Outlook According to markets & Markets, the drug delivery technology market is expected to reach USD $1,669.4 Billion by 2020 from USD $1,179.2 Billion in 2016, growing at a CAGR of 7.2% during the forecast period. Geographically, Asia is projected to grow...

Exhibitors: 5 steps to maximizing your ROI (Part 3)

A big thank you to the companies who very kindly took the time to contact me with some tips/suggestions to include in Part 3. I really appreciate the feedback and I’m glad people are finding these blogs useful. I hope my own sponsors at Curtis & Coulter’s...

Exhibitors: 5 steps to maximizing your ROI (Part 2)

Happy New Year! As a follow up to the post from a few months ago ‘Exhibitors: 5 steps to maximizing your ROI (Part 1)’ I wanted to share 5 other tips I think would help exhibitors get the most out or their onsite experience whether they are exhibiting at a small niche...

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