Dec 12, 2018 | All Posts, Main Blog |
The healthcare landscape has changed dramatically over the past several years in large part due to the shift in focus. Without a doubt, the emphasis being towards the goal improving patient outcomes and innovation in product development and smart technology. With...
Dec 10, 2018 | All Posts, Main Blog |
The healthcare industry is progressive in many ways, but marketing strategy tends to lag behind other consumer-centric industries. Why?Healthcare marketers are expected to take full control of the customer experience in the coming years – patient outcomes being...
Sep 24, 2018 | Main Blog |
Controlled delivery formulations remain one of the favored tools for advancing the lifecycle of pharmaceutical products. A traditional strategy is to initially launch multiple daily doses of an immediate-release (IR) product, then reformulate into a once-daily...
Feb 13, 2018 | All Posts, Main Blog |
For medical device manufacturers, reaching and engaging today’s busy physicians and C-suite executives is more challenging than ever. According to the 2016 Survey of America’s Physicians, they, are so busy they have no time to see even additional patients, let alone...
Jan 2, 2018 | All Posts, Main Blog |
Technology has made it easier than ever for us to connect and collaborate with colleagues from just about anywhere in the world. With access to products and services at our fingertips, it begs asking the question, is it worth it to spend your dollars and time...
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