+1 (347) 952-8676 info@curtiscoulter.com

 Beyond the Pill: Sanofi’s Approach to Digital Therapeutics & Driving Improved Outcomes for Patients

“In the context of the COVID-19 public health emergency, the use of digital health technologies, including software as a medical device or other digital therapeutics solutions, may improve mental health and well-being of patients with psychiatric conditions during periods of shelter-in-place, isolation, and quarantine. In addition, the use of such technologies has the potential to facilitate “social distancing” by reducing patient contact with, and proximity to, health care providers, and can ease the burden on hospitals, other health care facilities, and health care professionals that are experiencing increased demand due to the COVID-19 public health emergency.”

-U.S. Food and Drug Administration (source)

Thanks to mobile technologies like monitoring devices, patients can take control of their health through easy-to-use apps. As software and health care converge to create digital therapeutics, this new breed of life sciences technology is helping to transform patient care and deliver better clinical outcomes. Digital therapeutic products must adhere to each of these foundational principles:

  • Prevent, manage, or treat a medical disorder or disease
  • Produce a medical intervention that is driven by software
  • Incorporate design, manufacture, and quality best practices
  • Engage end users in product development and usability processes
  • Incorporate patient privacy and security protections
  • Be reviewed and cleared or approved by regulatory bodies as required to support product claims of risk, efficacy, and intended use
  • Apply product deployment, management, and maintenance best practices
  • Publish trial results inclusive of clinically meaningful outcomes in peer-reviewed journals
  • Make claims appropriate to clinical validation and regulatory status
  • Collect, analyze, and apply real world evidence and/or product performance data

  • LinkedIn
  • Twitter
  • Google+
  • Facebook
  • Pinterest
  • Print Friendly
This week’s available presentation is titled “Beyond the Pill: Sanofi’s Approach to Digital Therapeutics & Driving Improved Outcomes for Patients” from Natasha Desai, Director, Digital Acceleration at Sanofi. Natasha delivered this talk at the 2019 BioPharma eMalreting Summit in San Diego last May. This presentation covers delivering improved patient outcomes through offering digital therapeutics which patients will actually use, overcoming obstacles to adoption and aligning incentives for healthcare providers, payors and pharma, and navigating the regulatory pathway for digital therapeutics. It additionally discusses Sanofi’s approach to developing digital therapeutics to treat a wide range of diseases.


Are you looking to revolutionize your healthcare digital marketing strategy in post pandemic? Would you like to hear directly from the healthcare industry’s leading digital marketing disrupters and game-changers?

Consider joining us at the 2020 MedDev eMarketing Summit (December 1-3, 2020 at the Kona Kai Resort & Spa, San Diego, CA). Join 300+ leading digital marketing pioneers willing to share their own digital strategies in this interactive, engaging “TED-styled” healthcare marketing summit and walk away with 2 years worth of actionable new digital marketing strategies and expertise in just 3 days!

Want to hear multiple weekly digital marketing trends and strategies from leading visionaries and experts? Subscribe to our weekly Podcast Series and receive new episodes, tips and resources directly from Curtis & Coulter weekly to your inbox

Pin It on Pinterest

Share This

Share this with a friend or colleague!