In a connection economy, relationships are the new currency. If you want to continue to reach your customers in this hyper-competitive age of social media, your marketing needs to focus on building relationships. Your metrics need to expand beyond ROI to include ROR:...
With special thanks to EngagedMedia (a division of Aptus Health) who kindly share this blog post. Our recent data highlights what patients—especially those with chronic conditions—expect from their providers. Not surprisingly, they cite prescription support and...
With special thanks to our sponsor partner Pascale Communications for providing this week’s blog. Pascale Co-Founder & CEO Georgette Pascale will be presenting the not-to-be-missed opening keynote “Reputation 101 – New School, Old School &...
With special thanks to our partners Patientpoint who kindly share their survey findings for this blog post. In partnership with Digital Health Coalition, we recently asked 206 physicians about their attitudes and behaviors regarding emerging patient engagement...
With special thanks to Campign Monitor who kindly share this blog post. 1. Know your demographic You already know how important it is for marketers to know their target demographic well. In fact, you should know your audience and your target audience better...
With special thanks to Danalynne Wheeler Menegus, the Managing Editor from Corporate Event News for providing this week’s blog related to our forthcoming 2020 Reputation Strategy Summit When disaster strikes, people need to know what is happening and how they...
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