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Much more than clicks: how healthcare marketers measure engagement
Much more than clicks: how healthcare marketers measure engagement Keeping up with the evolution of digital marketing is a challenge for marketers in every industry. This is especially true for healthcare marketers who need to connect to customers across the...
Listening to the Voice of the Healthcare Consumer
“E-patients are empowered, equipped, enabled, and engaged.” – Malcolm Bohm, CEO, Liquid GridsOf the 89% of adults that use the internet, 72% search for their health online; of those that are 18-24 years of age, over 80% are more than likely to share health...
Content is King. Creating a Digital Storybook to Nurture your Customers
Creating the ultimate digital customer experience is a goal that organizations across all types of industries are talking about. Healthcare organizations should be at the top of the list, working to make their practices positively connect with their patient...
Pivoting your HCP Marketing during COVID-19
How to Pivot Your Marketing to Healthcare Professionals During the Covid-19 Crisis With much of the country and the world on lockdown, remaining relevant with physicians and nurses is more difficult than ever. Medical conferences have been cancelled, postponed, or...
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