Creating the ultimate digital customer experience is a goal that organizations across all types of industries are talking about. Healthcare organizations should be at the top of the list, working to make their practices positively connect with their patient communities, digitally. Healthcare marketing continues to revolve around patients’ needs and wants. This trend continues as has the growth in patient-friendly online content, and so must marketing to reach and engage them effectively. Patients across all categories continue to look for help with everything from education, option evaluation, condition management, and so on.
An effective strategy to assist in achieving this goal is through developing and initiating am effective content marketing strategy. Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. Typically content is defined in the forms of written word, audio, video and images. Effective content creates brand equity, meaning: your brand becomes more and more valuable over time as you continue to create valuable content. This creates a flywheel effect where you start to generate more and more momentum until suddenly you’re dominating your field.
Ultimately, a content marketing strategy is a plan for building an audience by publishing, maintaining, and spreading frequent and consistent content that educates, entertains, or inspires to turn strangers into fans and fans into customers.
This week’s available presentation is titled “Content is King: Creating a Digital Storybook to Nurture your Customers” from patient digital marketing leadership pioneer, Jill Wassil, former Director, Consumer and Patient Marketing at Allergan and now Digital Marketing Strategist at Urovant Sciences. This presentation examines identifying the “right” topic for a great story line, understanding the elements of a great case study and how to combine emotion and the business value to the story, learning how to interview a subject – know which questions you need to ask and craft the story for the “right” audience.
Are you looking to revolutionize your healthcare digital marketing strategy in post pandemic? Would you like to hear directly from the healthcare industry’s leading digital marketing disrupters and game-changers?
Consider attending the 2021 BioPharma eMarketing Summit this May, and join 100’s of senior pharma and biotech marketing professionals in this interactive, engaging “TED-style” Summit. 2021 is the BIGGEST program to-date and will share multiple leading industry takeaways on digital strategy leadership, pandemic strategy pivoting, digital health disruption, B2B, B2C, content supply, big data / segmentation, AI/AR/VR, customer experience, patient activation, omni/multi-channel, social strategy, mobile engagement and much, much more. If you are involved in biopharma product or brand strategy, you won’t want to miss this game-changing industry Summit! and advance with 2 years worth of new, actionable digital marketing strategies and expertise in just 2 days.
Planning to attend this May? Register before Friday April 23, 2021 and save 40% on attendance.