Much more than clicks: how healthcare marketers measure engagement Keeping up with the evolution of digital marketing is a challenge for marketers in every industry. This is especially true for healthcare marketers who need to connect to customers across the...
Creating the ultimate digital customer experience is a goal that organizations across all types of industries are talking about. Healthcare organizations should be at the top of the list, working to make their practices positively connect with their patient...
How to Pivot Your Marketing to Healthcare Professionals During the Covid-19 Crisis With much of the country and the world on lockdown, remaining relevant with physicians and nurses is more difficult than ever. Medical conferences have been cancelled, postponed, or...
Beyond the Pill: Sanofi’s Approach to Digital Therapeutics & Driving Improved Outcomes for Patients “In the context of the COVID-19 public health emergency, the use of digital health technologies, including software as a medical device or other digital...
Customer Experience Marketing for New Products in Emerging Markets Creating the ultimate digital customer experience is a goal that organizations across all types of industries are talking about. Healthcare organizations should be at the top of the list, working to...
Social and Digital Empowerment of Patient Communities: Sharing GSK’s Living with Lupus Story Creating the ultimate digital customer experience is a goal that organizations across all types of industries are talking about. Healthcare organizations should be at the top...
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