How to Pivot Your Marketing to Healthcare Professionals During the Covid-19 Crisis With much of the country and the world on lockdown, remaining relevant with physicians and nurses is more difficult than ever. Medical conferences have been cancelled, postponed, or...
Beyond the Pill: Sanofi’s Approach to Digital Therapeutics & Driving Improved Outcomes for Patients “In the context of the COVID-19 public health emergency, the use of digital health technologies, including software as a medical device or other digital...
Customer Experience Marketing for New Products in Emerging Markets Creating the ultimate digital customer experience is a goal that organizations across all types of industries are talking about. Healthcare organizations should be at the top of the list, working to...
Social and Digital Empowerment of Patient Communities: Sharing GSK’s Living with Lupus Story Creating the ultimate digital customer experience is a goal that organizations across all types of industries are talking about. Healthcare organizations should be at the top...
Problem Solving through your Marketing: What is this and how can it help me? Introducing a new product into the marketplace is risky, and companies often experience difficulties – especially in the healthcare and medical device world. Sometimes, the product is...
The healthcare industry is progressive in many ways, but marketing strategy tends to lag behind other consumer-centric industries. Why? Healthcare marketers are expected to take full control of the customer experience in the coming years – patient outcomes being...
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