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How to Pivot Your Marketing to Healthcare Professionals During the Covid-19 Crisis

With much of the country and the world on lockdown, remaining relevant with physicians and nurses is more difficult than ever. Medical conferences have been cancelled, postponed, or moved online. Medical offices remain open but device and pharmaceutical representatives risk their health by entering healthcare facilities. Despite these obstacles, the need to educate hospitals, clinics, and healthcare professionals (HCPs) about new and existing products remains imperative. Connecting with HCPs during a crisis requires out-of-the-box thinking. Many thanks to Wolters Kluwer for sharing this essential white-paper focused on successfully pivoting your HCP markerting strategy during this pandemic. 

In this white paper, you’ll learn:

  • Effective tactics to pivot your current and future campaigns
  • Ways to optimize multiple tactics to quickly reach HCPs
  • Data-backed insights on HCP platform usage
  • Thought leaders’ perspectives on marketing solutions during the COVID-19 crisis

Businesses and conferences may be shutting down, but that doesn’t mean your marketing needs will end. Coming up with creative and effective campaigns during the COVID-19 crisis can help your brand stay in the minds of HCPs, as well as set yourself up for success after the pandemic ends. 


Are you looking to revolutionize your digital marketing strategy in 2021 and bounce back quickly from the pandemic and economic downturn? Would you like to hear directly from the healthcare industry’s leading digital marketing disrupters and game-changers?

Consider joining us at the 2020 MedDev eMarketing Summit (December 1-3, 2020 at the Kona Kai Resort & Spa, San Diego, CA). Join 300+ leading digital marketing pioneers willing to share their own digital strategies in this interactive, engaging “TED-styled” healthcare marketing summit and walk away with 2 years worth of actionable new digital marketing strategies and expertise in just 3 days!

Want to hear multiple weekly digital marketing trends and strategies from leading visionaries and experts? Subscribe to our weekly Podcast Series and receive new episodes, tips and resources directly from Curtis & Coulter weekly to your inbox

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