The healthcare industry is progressive in many ways, but digital marketing strategy tends to lag behind other consumer-centric industries. Why? Healthcare marketers are expected to take full control of the customer experience in the coming years – patient...
Last week I had 5 tips for remote working, so equally I thought it might be a good idea to post 5 DON’TS that will maybe help you find a good balance between your personal and your remote working life. Of course, some may disagree with these as there’s no...
Recent world events have meant that many people are adjusting to the new reality of working from home for the next little while. It can be a great thing (no commute, yay!), but I know from working remotely myself for the last few years with Curtis & Coulter LLC...
In the wake of the recent outbreak of coronavirus disease (COVID-19), event organizers globally are tasked with some very difficult decisions on up-and-coming scheduled events. Continue, postpone or cancel? Major industry, association and sporting events have been...
At Curtis & Coulter, we believe that a live event should be a rich, rewarding experience of learning and community building, where you can create and share moments of genuine connection with fellow attendees, speakers and sponsors and organically develop...
A number of years ago, I was chatting with a friend of mine who works in market research and he turned to me and asked, “This may be a stupid question, but why do people attend conferences?” It made me pause to think for a moment. As a conference organizer, this is...
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