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Beyond the Pill: Digital Therapeutics & Driving Improved Patient Outcomes
Beyond the Pill: Sanofi’s Approach to Digital Therapeutics & Driving Improved Outcomes for Patients “In the context of the COVID-19 public health emergency, the use of digital health technologies, including software as a medical device or other digital...
Vaccine Makers Brace for a Tsunami of False Information: Special Report
As the US starts rolling out vaccines in a matter of days around the country, pharma brands are already preparing themselves to combat the surge in disinformation threatening patient adoption and hampering administering and monitoring the vaccine safely, with the...
Much more than clicks: how healthcare marketers measure engagement
Much more than clicks: how healthcare marketers measure engagement Keeping up with the evolution of digital marketing is a challenge for marketers in every industry. This is especially true for healthcare marketers who need to connect to customers across the...
Listening to the Voice of the Healthcare Consumer
“E-patients are empowered, equipped, enabled, and engaged.” – Malcolm Bohm, CEO, Liquid GridsOf the 89% of adults that use the internet, 72% search for their health online; of those that are 18-24 years of age, over 80% are more than likely to share health...
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