Beyond the Pill: Sanofi’s Approach to Digital Therapeutics & Driving Improved Outcomes for Patients “In the context of the COVID-19 public health emergency, the use of digital health technologies, including software as a medical device or other digital...
Customer Experience Marketing for New Products in Emerging Markets Creating the ultimate digital customer experience is a goal that organizations across all types of industries are talking about. Healthcare organizations should be at the top of the list, working to...
Social and Digital Empowerment of Patient Communities: Sharing GSK’s Living with Lupus Story Creating the ultimate digital customer experience is a goal that organizations across all types of industries are talking about. Healthcare organizations should be at the top...
Problem Solving through your Marketing: What is this and how can it help me? Introducing a new product into the marketplace is risky, and companies often experience difficulties – especially in the healthcare and medical device world. Sometimes, the product is...
The healthcare industry is progressive in many ways, but marketing strategy tends to lag behind other consumer-centric industries. Why? Healthcare marketers are expected to take full control of the customer experience in the coming years – patient outcomes being...
The healthcare industry is progressive in many ways, but digital marketing strategy tends to lag behind other consumer-centric industries. Why? Healthcare marketers are expected to take full control of the customer experience in the coming years – patient...
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