The healthcare industry is progressive in many ways, but marketing strategy tends to lag behind other consumer-centric industries. Why?Healthcare marketers are expected to take full control of the customer experience in the coming years – patient outcomes being...
There’s no doubt that customers today have much more control over the buying process than marketers do. Thanks to the proliferation of available channels, customers have more choices than ever when it comes to how they want to get information. An influx of channels...
One of our partners Vennli has recently published a white-paper on AI-powered content intelligence as it relates to the major themes of our forthcoming ‘TED-style’ 2020 BioPharma eMarketing Summit in San Diego on May 5-7 2020. The white-paper entitled...
With special thanks to Matt Lee, President at Motionstrand who kindly shares this blog post. We are delighted to be able to include Stefan Jensen, CEO of Motionstrand will be presenting at our forthcoming 2020 BioPharma eMarketing Summit this coming May 5-7 2020 in...
Original post by Co-Founder & CEO of Curtis & Coulter LLC Simon Curtis. Meet Simon at the forthcoming co-located 2019 BioPharma eMarketing & 2019 MedDev eMarketing Summits in San Diego (May 13-15).Having organized industry and research-focused conferences...
“E-patients are empowered, equipped, enabled, and engaged.” – Malcolm Bohm, CEO, Liquid GridsOf the 89% of adults that use the internet, 72% search for their health online; of those that are 18-24 years of age, over 80% are more than likely to share health...
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