Access over 115 free unique drug product development approaches designed to help you and your team learn, network and stay up-to-date with advances in industrial drug product development, remotely and conveniently.
Pivoting your HCP Marketing during COVID-19
How to Pivot Your Marketing to Healthcare Professionals During the Covid-19 Crisis With much of the country and the world on lockdown, remaining relevant with physicians and nurses is more difficult than ever. Medical conferences have been cancelled, postponed, or...
Customer Experience Marketing for New Products
Customer Experience Marketing for New Products in Emerging Markets Creating the ultimate digital customer experience is a goal that organizations across all types of industries are talking about. Healthcare organizations should be at the top of the list, working to...
Social and Digital Empowerment of Patient
Social and Digital Empowerment of Patient Communities: Sharing GSK’s Living with Lupus Story Creating the ultimate digital customer experience is a goal that organizations across all types of industries are talking about. Healthcare organizations should be at the top...
Stop Selling Products: Start Solving Problems
Problem Solving through your Marketing: What is this and how can it help me? Introducing a new product into the marketplace is risky, and companies often experience difficulties – especially in the healthcare and medical device world. Sometimes, the product is...
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