Feb 13, 2018 | All Posts, Main Blog |
For medical device manufacturers, reaching and engaging today’s busy physicians and C-suite executives is more challenging than ever. According to the 2016 Survey of America’s Physicians, they, are so busy they have no time to see even additional patients, let alone...
Feb 13, 2018 | All Posts, Main Blog |
With special thanks to David Reim and DMD who kindly share this blog post prior to David’s talk at our forthcoming BioPharma eMarketing Summit WEST this May in San Diego Pharma marketing can feel a bit like a game of Clue. No matter how carefully you plan your...
Jan 2, 2018 | All Posts, Main Blog |
Technology has made it easier than ever for us to connect and collaborate with colleagues from just about anywhere in the world. With access to products and services at our fingertips, it begs asking the question, is it worth it to spend your dollars and time...
Jan 2, 2018 | All Posts, Main Blog |
Health care organizations are a notable target for cyberattacks, with crimes ranging from thefts of information from EHRs to complete shutdowns of hospital operations, endangering the care and lives of patients. In 2017, a number of high-profile attacks brought the...
Jan 2, 2018 | All Posts, Main Blog |
By Kara Alaimo As the keynote speaker at the Reputation and Crisis Strategy Summit on March 6, I will speak about how public relations practitioners should prepare for and respond to new challenges that emerged in the 2016 presidential election. Many of the same...
Nov 13, 2017 | All Posts, Main Blog |
With special thanks to Hans Kaspersetz and Arteric who share this blog post prior to Hans’ talk at our forthcoming MedDev eMarketing Summit later this month in Philadelphia. Artificial Intelligence as a Marketing Tool Is Bull. Don’t Waste Your Time. Almost...
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