For healthcare marketers, reaching and engaging today’s busy physicians and C-suite executives is more challenging than ever – especially during and post COVID-19. According to the a recent Survey of America’s Physicians, they, are so busy they have no time to...
A prodrug is a medication or compound that metabolizes into a pharmacologically active drug after administration, offering opportunities to optimize the pharmaceutical property to improve bioavailability. Approximately 10% of all marketed drugs worldwide can be...
As the US starts rolling out vaccines in a matter of days around the country, pharma brands are already preparing themselves to combat the surge in disinformation threatening patient adoption and hampering administering and monitoring the vaccine safely, with the...
“E-patients are empowered, equipped, enabled, and engaged.” – Malcolm Bohm, CEO, Liquid GridsOf the 89% of adults that use the internet, 72% search for their health online; of those that are 18-24 years of age, over 80% are more than likely to share health...
There are various light-scattering tools available to the pharma/biotech industry. One such company ‘Wyatt Technology’, provides macromolecular and nanoparticle characterization solutions recognised by the FDA and several related technologies to their...
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