Blog
Beyond the Pill: Digital Therapeutics & Driving Improved Patient Outcomes
Beyond the Pill: Sanofi’s Approach to Digital Therapeutics & Driving Improved Outcomes for Patients “In the context of the COVID-19 public health emergency, the use of digital health technologies, including software as a medical device or other digital...
Vaccine Makers Brace for a Tsunami of False Information: Special Report
With special thanks to risk intelligence and reputation management experts Crisp for providing this week's blog related to our forthcoming 2021 Reputation & Brand Resilience Summit: Post Pandemic. As the US starts rolling out vaccines in a matter of days around...
Much more than clicks: how healthcare marketers measure engagement
Much more than clicks: how healthcare marketers measure engagement Keeping up with the evolution of digital marketing is a challenge for marketers in every industry. This is especially true for healthcare marketers who need to connect to customers across the...
Listening to the Voice of the Healthcare Consumer
"E-patients are empowered, equipped, enabled, and engaged.” - Malcolm Bohm, CEO, Liquid GridsOf the 89% of adults that use the internet, 72% search for their health online; of those that are 18-24 years of age, over 80% are more than likely to share health information...
Advanced Drug Delivery Technology with Adare Pharmaceuticals
Drug delivery strategy plays a major role within the future potential success of your product. Whether nurturing a new compound or developing a line of generic products, choosing the most effective delivery strategy can open the door to both opportunities, and...
Content is King. Creating a Digital Storybook to Nurture your Customers
Creating the ultimate digital customer experience is a goal that organizations across all types of industries are talking about. Healthcare organizations should be at the top of the list, working to make their practices positively connect with their patient...