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A pharmaceutical brand team is like an orchestra. There are many moving parts and sections in an orchestra that must come together seamlessly to produce great music. As a brand leader you will have many ‘moving parts’ and sections in your organisation. All of these parts- for example commercial, medical, business and market intelligence – must come together seamlessly to produce a great brand plan. Whilst the conductor of an orchestra can hear if a section is out of tune and quickly fix it, for a brand leader that is more difficult. We know how hard it is to see and hear everything that is happening across the layers of the brand team. This is where STEM can help. By acting as your eyes and ears, we can help to pinpoint areas that need to be fine-tuned to accelerate your brand performance.
Visit us at www.stemhealthcare.com
EngagedMedia™, a division of Aptus Health, was founded to help clear common barriers to adherence using technology, primarily via real-time mobile messaging. EngagedMedia supports patients throughout the duration of their branded therapy, providing personally relevant information, convenience, and services to patients when it matters most.
The company’s EngagedPatient™ platform delivers real-time, dynamic digital messaging that is personalized to a patient based on pharmacy events. These hyper-targeted messages are sent on behalf of brands at key points in a patient’s healthcare journey, such as starting a new medication, refilling a prescription, understanding pharmacy benefits status, and other areas of support. EngagedPatient programs are HIPAA & HITECH-compliant and have delivered measurable results for clients—on average, they see between a 3:1 and 5:1 ROI on the programs they run with EngagedMedia, while delivering a positive user experience.
Visit us at www.engagedmedia.com
Seismic is the recognized leader in sales and marketing enablement, empowering global Healthcare and Life Sciences organizations to achieve Commercial Excellence by successfully adapting to the shift in the market toward value-based care. Sales teams are equipped with compliant, relevant and personalized content that is proven to be the most effective for every customer interaction. Powerful content intelligence and analytics enable marketers to prove their impact on the bottom line, revealing what is driving revenue and what needs to be adjusted. The result for more than 600 global organizations including Siemens Healthineers, Welch Allyn, Elekta and Quest Diagnostics is increased sales productivity, better win rates and deeper customer engagement. To see how Seismic is being used by companies in your industry,
Visit us at https://seismic.com/
VMLY&R is a global brand experience agency that harnesses creativity, technology, and culture to create connected brands that drive value for clients, and impact the world. The agency is made up of nearly 7,000 employees worldwide with principal offices in Kansas City, New York, London, Sao Paulo, Shanghai, Singapore and Sydney. VMLY&R works with client partners including Colgate-Palmolive, Danone, Dell, Ford, Office Depot, Pfizer and Wendy’s.
Visit us at www.vmlyr.com
Omnicom Health Group is a global collective of communications companies with more than 3,200 dedicated healthcare communications specialists. It provides marketing services to the health and life-science industries through a combination of specialized agencies, customized client solutions, and collaborations with other Omnicom network agencies. Organized around four customer groups—healthcare professionals, patients, payers, and medical, evidence and regulatory stakeholders—Omnicom Health Group serves more than 100 clients in over 55 offices worldwide.
Visit us at www.omnicomhealthgroup.com
Motionstrand is a full-service digital agency of creative thinkers and technical experts. Forged by experience, driven by data — we build powerful platforms and craft eloquent user experiences that connect brands to their audience.
Visit us at www.motionstrand.com
Persistent Systems builds software that drives the business of our customers; serving software product companies and enterprises with software at the core of their digital transformation.
Visit us at www.persistent.com
83bar is a leader in connecting patients to providers that care and innovations that make a difference. We’ve developed a concierge platform to help move passive patients to active healthcare consumers.
- Founded in 2013
- Currently operating in all 50 states domestically (and launching in four countries internationally)
- 25 partner clients, generating nearly $1 billion in sales for our partners (with an average ROI of 7.5:1)
- Database of experience built from more than 700,000 patient interactions
Visit us at www.83bar.com
PatientPoint® connects pharmaceutical and health and wellness brands to their most valuable patients and physicians at critical decision-making moments. Harnessing the power of digital and mobile technology, our comprehensive platform of patient engagement solutions features award-winning health education that drives doctor-patient discussions and positions your brand as the solution. For 30 years, clients have trusted PatientPoint to provide a category-exclusive approach to owning the office that delivers direct revenue—guaranteed. By the end of 2018, PatientPoint programs are on track to reach more than 140,000 HCPs in 51,000 physician offices and 1,000 hospitals nationwide.
Visit us at: www.patientpoint.com
Arteric is a pharmaceutical and biotechnology digital marketing agency renowned for its expertise in digital brand strategy, software engineering, data, search engine optimization, search engine marketing, CRM, and analytics. Arteric is the digital agency that will propel your clinical trials recruitment, premarket shaping, disease state education, brand launch, or brand revitalization forward with digital insights and execution that cannot be matched.
Visit us at: www.arteric.com
MedData Group is the leader in HCP data solutions for fueling multi-channel digital campaigns providing digital targeting (programmatic), email and offline data to identify and surround your target audience. Partnering with medical device, biopharmaceuticals, ad agencies, pharmaceuticals, publishers, medical education and medical technology providers, our suite of data solutions helps marketers reach and engage the right HCP audiences through the right digital channels. With a database of over 3.5 million HCPs, MedData Group’s data supports HCP targeting at scale. Our extensive database allows for highly deterministic targeting by digital, social, and mobile IDs, as well as email and dozens of other demographic, organizational and professional data points. Customers can also leverage our comprehensive Rx (prescribing), Dx (diagnosis) and Px (procedures) clinical indicator database for behavioral segmentation and enhancing campaign targeting and analysis. Providing fuel for promotions no matter the digital channel, we look forward to discussing your specific needs. Please stop by our booth and/or visit us a: www.meddatagroup.com
Crossix empowers healthcare companies and companies that care about health to plan, measure and optimize their marketing and communication initiatives. Fueled by its Distributed Data Network (DDN) technology and the industry’s most comprehensive set of health and non-health data, which encompasses more than 250 million U.S. consumers, Crossix analytics inform strategic decisions, maximize business results, and drive improved patient outcomes. Crossix connects Rx, OTC, CPG, clinical, medical claims, hospital, consumer and media data with best-in-class privacy safeguards far exceeding HIPAA requirements. Through an unrivaled commitment to innovation and its first-of-their-kind partnerships, Crossix offers an expansive suite of audience and media optimization solutions across programmatic advertising, addressable TV, mobile marketing, search, Point of Care, and beyond. Founded in 2004, Crossix is headquartered in New York City.
Visit us at www.crossix.com
ACTO’s Commercialization Cloud for Life Sciences helps life sciences companies increase sales and maximize brand potential, by driving continuous learning and message consistency across field teams. We do this by combining the field sales and marketing tools a sales organization needs in one app and objective field intelligence on how your sales and marketing strategies are playing out.
Visit us at: www.actoapp.com
We founded Level in 2010 as a group of passionate, client-side marketing professionals, used to working in the trenches. Our mission: to fill the void of customer generation results in a world of agencies that just didn’t focus on ROI-driven digital advertising. Online marketing was subjective; ad creative was dictated by often mercurial biases of designers and audiences were determined by extemporaneous bursts of amateur psychology. Campaign efficacy was theoretical at worst and questionable at best. Correlation = causation ran rampant across marketing campaigns and conversations. KPIs were non-existent and/or guesswork.
We turned digital advertising into a science. With concepts conceived in data, we develop and deploy campaigns that convert — serving the right message to the right audience, at the right time, for the right price. Our commitment to results and ROI drove us to become one fastest-growing companies in the country and the fastest-growing agency in our region.
Visit us at www.levelagency
Silverlight Digital is a New York-based digital media agency that adopts a consultative approach to helping healthcare, pharmaceutical, retail, travel and other brands reach their desired audience online. Working directly with brands and their agency counterparts, Silverlight leverages its programmatic and aggregate campaign data to make smart multi-channel buying decisions, while partnering with brand managers to successfully navigate the media landscape.
As a Premiere Google and Bing Partner, Silverlight Digital receives tier one support from publishers and through direct site partnerships and hosts a popular healthcare client roundtable at Google’s New York offices each year.
In 2017, Silverlight Digital was added to the exclusive Medical Marketing & Media list of top digital agencies.
Visit us at: www.silverlightdigital.com