3rd MedDev eMarketing Summit West

GMM Category Design Workshop | May 14, 2018 3.00pm - 6.00pm Main Conference May 15-16, 2018 | Rancho Bernardo Inn | San Diego

2018’s event will cover topics including:

Current and future regulatory guidelines, and opportunities for marketing / sales avenues
Utilizing big data to tell stories and streamline your pipelines
Evolving your go-to-market strategy in the changing healthcare landscape
Turning loyalty into advocacy: The future of loyalty marketing
Disruptive marketing for the healthcare Industry
Marketing leadership: Creating a culture that resonates with your customers
Utilization of AI tools to expedite the customer experience product placement
Bridging the gap between marketing and IT in a digital revolution
Designing exceptional customer experiences
Enhancing multichannel marketing campaigns direct to patients / physicians
Building a content supply chain that works
Implementation of novel patient engagement platforms
Selling to hospitals given ACOs, GPOs
Creating a cohesive relationship between sales and marketing
Securing internal buy-in for innovative marketing / sales tools
Innovative b2b digital marketing mythology from leading non-device industries