In a connection economy, relationships are the new currency. If you want to continue to reach your customers in this hyper-competitive age of social media, your marketing needs to focus on building relationships. Your metrics need to expand beyond ROI to include ROR: Return on Relationship™, #ROR. While ROI is simple dollars and cents, ROR is about people…including the value (both perceived and real) that will accrue over time through connection, loyalty, recommendations and sharing.
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- MESSAGE TO BUSINESSES: Change Your Framework Change Your Future
- Welcome to the Age of Influence… where anyone can build an audience and effect change, advocate brands, build relationships, and make a difference.
- Fans, Friends, Followers Audience? Or Asset?
- One by One…
- Social is a facilitator of relationships, it is not the relationship itself!
- • Based on interaction • Consistency • True to your word, authentic, and genuine Trust is Built
- A “Brand” is what a business does, and a “Reputation” is what people remember and share.
- Think REPUTATION, not ranking… CONNECTION, not network… LOYALTY, not celebrity.
- If you are only focused on the Money You risk completely overlooking the People Just Be Nice!
- Most constomers are inviting you into their living room and offices…
- JetBlue Gets It! Return on Relationship
- The Ritz-Carlton Brands It! Return on Relationship
- Hertz Lives It! Return on Relationship
- AT&T is Grabbing It! Return on Relationship
- In today’s market, REAL trumps PERFECT because real is what creates…
- Businesses are from Mars, Customers are from Venus… Folks, you need to change the way you communicate!
- 1. Listen 2. Make it be about THEM 3. Ask “How can I serve you?” 4. Aim for Ongoing Engagement 5. Look People in the Eye Digitally
- Listen for “Moments” and Make it Personal
- Think like a child… and change your creative mindset to one that works!
- Empower Creativity
- A brand will become critically valuable to employees if they invest their personal brand & resources in it.
- Loyalty Marketing from Within EmpowerYour Employees and they will Power your brand
- When someone asks me… what is the ROI of Social? I ask… what is the ROI of Trust and what is the ROI of Loyalty?
- Being Social drives Engagement, Engagement drives Loyalty and Advocacy, and both correlate directly to Increased Sales. ROR (#RonR) = ROI
- Awareness = Revenues Differentiators = Margins Authenticity = Loyalty/Advocacy All Measurable AND = Increased Sales/Profits.
- Amplify Customer Experience • Make it better by ”really” listening to them • Always address them by name • Be useful, Be interesting… stay clear of one-size-fits all • People love to share… make it easy • Engage/Captivate… and make Remarkable • Empower your Employees and they’ll Power your Brand
- TM At the end of the day, these platforms are built for fun. Have some!
- You know what doesn’t work for a social strategy? NOT BEING SOCIAL!
- BE GOOD TO PEOPLE #BeGoodToPeople
- Return on Relationship back cover quote… “In the connection economy, trust and relationships are the new currency. It’s not a soft thing you do in your spare time, it’s the heart and soul of your business.” ~Seth Godin,Author ofTribes z @TedRubin TedRubin.com ReturnOnRelationship.com Photofy.com tedrubin@gmail.com
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