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2020 Reputation Strategy Summit

January 28-29, 2020 | The New Yorker, A Wyndham Hotel | New York, NY

ATTEND         SPONSOR

 

Industry’s ONLY "TED-Style" Reputation Management Summit for PR & Communication Professionals

2020 Reputation Strategy Summit

January 28-29, 2020 | The New Yorker, A Wyndham Hotel | New York, NY

ATTEND         SPONSOR

 

Industry’s ONLY "TED-Style" Reputation Management Summit for PR & Communication Professionals

2020 Reputation Strategy Summit

January 28-29, 2020 | The New Yorker, A Wyndham Hotel | New York, NY

ATTEND         SPONSOR

 

Industry’s ONLY "TED-Style" Reputation Management Summit for PR & Communication Professionals

2020 Reputation Strategy Summit

January 28-29, 2020 | The New Yorker, A Wyndham Hotel | New York, NY

ATTEND         SPONSOR

 

Industry’s ONLY "TED-Style" Reputation Management Summit for PR & Communication Professionals

2020 Reputation Strategy Summit

January 28-29, 2020 | The New Yorker, A Wyndham Hotel | New York, NY

ATTEND         SPONSOR

 

Industry’s ONLY "TED-Style" Reputation Management Summit for PR & Communication Professionals

Your brand and your reputation are the foundation on which your company is built
The Economist

In the social media savvy digital age there’s even more scrutiny and extra pressure to protect your company’s image and brand. It can take years to build your organization’s reputation but it can be tarnished very quickly as news travels fast, especially if it’s bad news. Every company is vulnerable and many are now starting to realise they have to have a reputation management strategy in place and protect their business.

Is your company prepared to respond to any PR eventuality?

Join us this January for the industry’s only interactive and fun, ‘TED-style’ 2020 Reputation Strategy Summit. If you are a PR/Communications or Marketing professional looking to have an infallible reputation management strategy in place, this is not to be missed. Ensure your business can plan and respond to any reputational threat by registering your team TODAY!

Attendees will learn best practices and valuable lessons in how to:

  • IDENTIFY the different types of reputational threat and how to deal with them in the future
  • BUILD a reputation strategy plan and implement throughout their organization in the event of negative PR
  • DEVELOP and manage a reputation management team to deal with any future situation
  • TURN your PR vulnerability into a commercial opportunity with effective communication strategies.

2020 Summit topics include:

  • Protect your Rep 101: Old School, New School and all in Between
  • Navigating Local Issues in a Global World
  • Crisis Preparedness as a Vehicle for Organizational Growth in Cultural Institutions
  • Re-establishing Credibility & Integrity With Your Brand
  • Risk Anticipation and Testing your Brand’s Reputational Threat Resistance
  • Personal Accountability for Brand and Company Reputation
  • Product Launch Sabotage
  • Modernizing a Venerable Brand
  • From a Cup of Coffee in Paris to the Front Page of The New York Times: How to Build Position as an Unknown Brand
  • Navigating Product Life Cycle Management Reputational Threats
  • Reputation Branding in the Budding CBD Industry
  • Using Brand Narratives to Create Thriving Reputations
  • Digital Diary: Perception Is Reality
  • Corporate vs Personal Reputation Management
  • How Brands Respond to Reputational Threats
  • Navigating the Perception of ‘Fake News’
  • Reputational Communications During Transformational M & A

[2020 Featured Speakers Include]

Georgette Pascale

Georgette Pascale

Founder & CEO

Pascale Communications
Alechia Reese

Alechia Reese

Director of Public Relations & Creative Marketing

The PowHERful Foundation
Kati Murphy

Kati Murphy

Executive Director of Public Affairs

The Art Institute of Chicago
Jen Will

Jen Will

Vice Chair Clinical Operations, Ophthalmology

UPMC
Hunter Hoffmann

Hunter Hoffmann

SVP, Global Marketing and Communications

Amtrust Financial Services
Tori Oman Carter

Tori Oman Carter

Global Public Affairs

KFC Yum! Brands
Tom Albright

Tom Albright

President & CEO

Recros Medica
Frederik Bjørndal

Frederik Bjørndal

Corporate Press Manager

Novozymes
Sheila Doyle

Sheila Doyle

Managing Director

High Falls Hemp
Mike Padilla

Mike Padilla

VP of Marketing

Alimera Sciences
Stephen Madden

Stephen Madden

Editor in Chief

Haymarket Media
Brandi Boatner

Brandi Boatner

Social and Influencer Communications Lead, Global Markets

IBM

What to Expect from the 2020 Reputation Strategy Summit

Inspiring Keynotes & ‘TED-Style’ Sessions

2020’s carefully curated PR and communications expert speakers will inspire you and your team with their personal stories and visions for the future of reputation strategy, planning, response and brand protection. In addition, Reputation Strategy 2020 will feature multiple fun and interactive breakout sessions from some of the biggest names and brightest minds in communications, public relations and brand strategy.

Tools to Enhance your Organization’s Reputation

Join over 100+ senior communications and PR pioneers looking to enhance their organization’s reputation effectively in an every socially-driven world. From sexual harassment claims to Hurricane Dorian, hear multiple “TED-styled” stories and approaches with tried and tested best practices on how to pick up on signs of PR vulnerability and how to turn these moments into opportunities. Reputation Strategy 2020 is designed BY industry, FOR industry, providing a fun, highly interactive forum for 100’s of creative minds, thinkers and communications professionals to share invaluable best practices, insights, tools and techniques for benefitting your organization and brand’s reputation in the public domain.

Turn Negative PR into Winning PR Moments

Hear from those who have been on the front lines. Discover strategies to help you navigate and protect the interests of your organization. Also hear how to leverage the value of human connections through social media to occupy a place of trust in the world of the consumer. You won’t want to miss a thing in 2020!

INTERESTED TO ATTEND BUT NEED HELP CONVINCING YOUR BOSS?

Let us help by generating you a custom message for you to send to your boss. Email it, talk them through it in person, tweet it to them 280 characters at a time: up to you.

Industry-led Speakers

Senior Attendees

Networking Hours

Why You Should Attend?

The 2020 Reputation Strategy Summit is a unique ‘TED-style’ event that is going to equip you with the tools and strategies needed to create a robust reputation management strategy involving pre-emptive planning, contingency and recovery plans of action.

Hear the stories of how businesses and other organizations prepared for and handled new reputational threats that emerged and intensified over the last few years. Take away strategies for dealing with fake news, hackings and public criticism from employees and endorsers. Plus, hear when your organization should and should not use social media to enter the political fray…

Key Takeaways

  • Hear from 30+ industry speakers discussing their front-line experiences of planning/contingency/recovery while managing public communications in challenging and fast moving situations.
  • Network with over 100+ of your peers, share stories and make long-lasting connections with other like-minded PR & Communications professionals throughout the two days
  • We will delve into some of the most well known news stories of 2019 to examine the do’s and don’ts from brand and communications experts when responding to major reputational threats
  • Learn how to distinguish what could be a crisis, how to continually keep your brand reputable and most importantly, how to turn these moments into opportunities for company success.
  • Don’t just hear the theory, listen to tried and tested best practices from crisis communication experts.
  • We will have the whole PR and crisis communications eco-system present. From large to medium and small brands and the agencies chosen to represent such brands.
  • Ensure you and your team are equipped to make sound decisions when the time arrives.

Who Should Attend?

This event is specifically targeted for multiple-sized cross-industry organizations and senior-level professionals focused in:

  • Public Relations/Communications
  • Crisis/Issues/Reputation Management
  • Corporate & Global Communications
  • Digital PR and Social Media
  • SEO/SEM Marketing
  • Corporate & External Affairs
  • Brand Management
  • Public Affairs
  • Publicity
  • Marketing
  • Market Research
  • Content Creation
  • Media Solutions
  • Employee/Internal Communications
  • Human Resources
  • Regulatory Affairs
  • Customer Experience

This conference will also be of interest to:

  • Small, medium or large corporations
  • Communication/PR/Marketing Agencies
  • NGOs
  • Marketing Service Providers
  • Law Firms

Pricing

Early-Bird Rate

Register before November 27th, 2019

Summit Only

$1695

STANDARD RATE

Register Before January 24th, 2020

Summit Only

$2,095

ONSITE RATE

Register on January 28th 2020

Summit Only

$2,295

INTERESTED TO ATTEND BUT NEED HELP CONVINCING YOUR BOSS?

Let us help by generating you a custom message for you to send to your boss. Email it, talk them through it in person, tweet it to them 280 characters at a time: up to you.

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