Main Number 646-604-2760 info@curtiscoulter.com

Reputation & Crisis Strategy Summit

September 12 - 13, 2018 | Nobu Eden Roc Hotel | Miami Beach, FL

Turning mistakes into winning PR moments

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PR’s ONLY event focused SOLEY on Reputation and Crisis Strategy for PR & Communication Professionals

Event Summary

In today’s post-digital and social media age, our climate is rife with conflict and mistrust. More than ever a company’s character, beyond its financial performance and reputation, determines its place in business and society.
Curtis & Coulter’s Reputation & Crisis Strategy Summit 2018 gives attendees the opportunity to hear from organizations on how they have responded to a range of reputational threats. Take away best practices and valuable lessons in reputation and risk management to ensure that your business can plan and respond to any eventuality.

2018 Summit Themes

  • U.S. Election – how businesses and other organizations should prepare for and handle new reputational threats that emerged and intensified during the 2016 U.S. presidential election
  • Hurricane Irma – what one of the strongest storms in history can teach us about crisis communications and brand protection
  • Harassment in the headlines – share lessons learned (the good, bad and ugly) on the front lines of society’s #MeToo paradigm shift.
  • Social Purpose – operating with social purpose in a climate rife with conflict and mistrust
  • The Golden Hour: First Mover Advantage – taking advantage of this crucial time period to craft and implement an effective crisis response strategy

Crisis – are you ready?
IDENTIFY the types of crisis and their aspects
BUILD a crisis communications plan and implement it throughout your organization
DEVELOP and manage a crisis management team to deal with crisis situations
EXECUTE a crisis response strategy consistently across all stakeholder groups and channels

Don’t miss out on the opportunity to start 2018 with the tools and foresight to diagnose where reputational threats to your business currently lie so you can protect the interests of your organization!

Benefits of Attending

Industry-led Speakers

Senior Participants

Networking Hours

Why You Should Attend?

In today’s social, economic and political climate and the explosive proliferation of social media, reputation is everything.

The Reputation & Crisis Strategy Summit equips attendees to pre-empt, plan for, manage and measure the impact of their crisis communications to ultimately turn bad press into a good result. Hear how businesses and other organizations should prepare for and handle new reputational threats that emerged and intensified during the 2016 U.S. presidential election. Take away strategies for dealing with fake news, hackings and public criticism from employees and endorsers. Plus, hear when your organization should and should not use social media to enter the political fray…

Key Takeaways

  • Hear from an eclectic mix of cross industry professionals on managing public communications in challenging and fast moving situations.
  • Don’t just hear the theory, listen to tried and tested best practices from crisis communication experts.
  • Discover how to shake up thinking around the strategic value of communications in crisis.
  • We have the whole PR and crisis communications eco-system present.  From large to medium and small brands and the agencies chosen to represent such brands.
  • Take part in a peer networking opportunity in our crisis simulation exercise and plan your messaging in the first 72 hours of response.
  • We will delve into some of the most well known news stories of 2017 to examine the do’s and dont’s of crisis and reputation management.
  • Mindset for managing crisis: ensure you and your team are equipped to make sound decisions when the time arrives.
  • Hear how the best brands respond to crisis to turn mistakes into winning moments.
  • Be part of a room full of interesting and like minded professionals who you can bounce ideas off and share experiences with

Who Should Attend?

This event is specifically targeted for multiple-sized cross-industry organizations and senior-level professionals focused in:

  • Public Relations/Communications
  • Crisis/Issues/Reputation Management
  • Corporate & Global Communications
  • Digital PR and Social Media
  • SEO/SEM Marketing
  • Corporate & External Affairs
  • Brand Management
  • Public Affairs
  • Publicity
  • Marketing
  • Market Research
  • Content Creation
  • Media Solutions
  • Employee/Internal Communications
  • Human Resources
  • Regulatory Affairs
  • Customer Experience

This conference will also be of interest to:

  • Small, medium or large corporations
  • Communication/PR/Marketing Agencies
  • NGOs
  • Marketing Service Providers
  • Law Firms

2018 Speakers Include:

Evan Nierman

Evan Nierman

Strategic Communications and Crisis Counselor; Founder and Principal, Red Banyan

Hunter Hoffmann

Hunter Hoffmann

Global Director of Public Relations, AmTrust Financial Services, Inc.

Mary Hill

Mary Hill

Customer Service/Social Media Manager, StubHub

Taya Jarman

Taya Jarman

Communications Director, Virginia Department of Health

Mina Seetharaman

Mina Seetharaman

Senior Vice President , Global Managing Director, Marketing Solutions, The Economist

Linda Villafane

Linda Villafane

Director of Public Relations, Loews Miami Beach Hotel

Matthew Wing

Matthew Wing

Corporate Communications Lead, Uber

Sara Mitzner

Sara Mitzner

Vice President, Creative & Branding, Swimsuits For All

Karen Kessler

Karen Kessler

Founder & President, Evergreen Partners

Geoff Desreumaux

Geoff Desreumaux

Social Media Director, Zimmerman

Warren Cooper

Warren Cooper

Senior Account Director, Evergreen Partners

EDEN ROC RESORT

4525 Collins Avenue
Miami Beach, Florida 33140
+1 (305) 531-0000

Located in Miami Beach, Eden Roc Resort’s captivating vibe pulses with a dynamic convergence of modern and classic, delivering the unexpected with a sophisticated and memorable resort experience. The resort merges the best aspects of yesterday with today, flawlessly blending iconic style with fabled glamour.

Pricing

Standard Registration

Standard Pricing After July 31st
$1995

This event goes live in:

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Contact Us

For sponsorship/exhibition and attendee registration, please contact Mark Coulter on +1-646-604-2821 or at mcoulter@curtiscoulter.com

To submit a speaker abstract for this or other future events please contact Rachel Jones on +1-646-604-2804 or rjones@curtiscoulter.com for more information.

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