2020 was the year that COVID-19 brought the world to a standstill. For many companies, their reputation has depended on, or been greatly affected by how they engaged with and communicated with customers, partners & employees during this crisis. Recently we’ve seen examples of various airlines, travel agencies, and insurance providers come under intense public criticism for their handling of the COVID-19 crisis.
As a follow up to our live event in New York last Jan, our new virtual event will focus on best practice and lessons learned in effectively responding to unplanned events like COVID-19, so you and your company can be prepared for and respond effectively to future crises. Hear how other companies successfully adapted & pivoted, growing their reputation in the process. Learn how other companies effectively responded and mitigated a reputational threat as a result of the COVID-19 pandemic and be prepared for other types of reputational threats in the future.
The attendees will learn valuable lessons in how to:
- IDENTIFY the types of crisis and their aspects they may deal with in the future
- BUILD a crisis plan and implement throughout their organisation in the event of a PR crisis
- DEVELOP and manage a reputation management team to deal with a crisis situation
- TURN a PR crisis into a commercial opportunity with effective communication strategies.
Check out the new 1-day online program for the Virtual Reputation Strategy Summit and register online for only $199 until 5pm Dec 4th PST. By registering, also included are On-Demand recordings of each session so you and your team don’t miss a thing!
2021 Themes Include:
- Crisis Management through Pandemics
- Risk Anticipation and Testing
- How to Build Position as an Unknown Brand
- Corporate vs Personal Reputation Management
- How Brands Respond to Reputational Threats
- Navigating the Perception of ‘Fake News’
- Protecting Your Reputation
- Re-establishing Credibility
- Crisis Preparedness
Featured Virtual Speakers Include:
Vice Chair Clinical Operations, Ophthalmology
Director of Public Relations & Creative Marketing
Strategic Communications Partner
The Aerospace Corporation
Corporate Press Manager
Founder & CEO
Executive Director of Public Affairs
SVP, Global Marketing and Communications
INTERESTED IN SPEAKING, SPONSORING OR REGISTERING?
2020 Event Partner:
Online Ticket Pricing
Super Early-Bird Rate
Register Before Dec 4th
Register Before Jan 3rd, 2021
Register After Jan 3rd, 2021
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