With special thanks to our partners Patientpoint who kindly share their survey findings for this blog post.
In partnership with Digital Health Coalition, we recently asked 206 physicians about their attitudes and behaviors regarding emerging patient engagement technology—how they’re using it, what they expect to see in the future and the benefits they hope to gain from it.
Nearly all (95%) of our respondents reported using some form of technology, and top benefits of such technology included better patient conversations, giving patients more complete information about treatment options and modernizing their exam rooms (goodbye, posters & models!)
Of note, nearly three-quarters of respondents were also comfortable with advertising appearing alongside targeted, tailored engagement technology in their practice or hospital. Here are some key findings from our results:
TECHNOLOGY IS IMPROVING THE PATIENT EXPERIENCE
77% of physicians agree the use of patient engagement technology in their office helps improve patients’ overall experience
61% are using technology in nearly all of their interactions with patients to better educate and engage with them
TOP 3 TECHNOLOGIES PHYSICIANS ARE USING TO BETTER ENGAGE WITH PATIENTS ARE:
58% Digital Screen usage in the WAITING ROOM
46% Mobile App
77% Tablet usage in the EXAM ROOM
THE PHYSICIANS PERSPECTIVE
“I think patients like technology. It represents that the doctor is progressive. The waiting time is more well spent, which leads to better patient understanding and better patient care.” —Dr. Cary B., Internal Medicine, Chicago
TECHNOLOGY AND TREATMENT OPTIONS
Informing patients about their treatment options was the second biggest benefit physicians noted from using technology in their office. And according to the physicians we surveyed, if that technology also includes pharma messaging, they are comfortable with it. When asked if they would be interested in receiving free digital engagement solutions that include highly contextual, tailored content along with pharma-brand advertising, 74% of physicians said they were highly or somewhat interested
THE TOP 3 TECHNOLOGIES PHYSICIANS ARE MOST INTERESTED IN USING IN THE FUTURE
52% Tablet usage at CHECK-IN
45% Tablet using in EXAM ROOM
44% Interactive Touchscreens in EXAM ROOM
Want to learn how physician behavior and patient technology are driving healthcare engagement further?
Be part of the digital health movement by joining us in sunny San Diego at this May’s co-located 2020 Biopharma eMarketing Summit and 2020 MedDev eMarketing Summit. These 3-day events are developed in a unique, fun, “TED-style”, interactive industry-specific format, and caters to both a senior-level pharma/biotech and medical device digital marketing audience of approximately 250 participants. Our 2020 keynotes include innovators like Neil Patel & Bryan Kramer
Our 2020 Summits are currently being developed and we are accepting requests for speakers and sponsors to be involved in 2020. For more information, check out the event pages below:
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