The healthcare industry is progressive in many ways, but marketing strategy tends to lag behind other consumer-centric industries. Why?

Healthcare marketers are expected to take full control of the customer experience in the coming years – patient outcomes being the priority. Not to mention regulatory, compliance and off-label use scares starving innovation. History has a tendency to repeat itself, and with digital marketing in particular, there is a pattern of disruption.

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This week’s available presentation is titled “Driving Organic Growth Without Relying on Conventional Marketing Strategies” from medical device digital marketing leadership pioneer, Michael Farrington, Vice President of Global Marketing at Nuvasive. This presentation overviews understanding the behavior of your customer’s (HCPs vs. Health Systems vs. Consumers), mapping your customer’s buying process, utilizing customer insights to influence key decisions to invest or walk-away and identifying effective channels to effectively execute your strategy.


Are you looking to revolutionize your healthcare digital marketing strategy in post pandemic? Would you like to hear directly from the healthcare industry’s leading digital marketing disrupters and game-changers?

Consider joining us at the 2020 MedDev eMarketing Summit (December 1-3, 2020 at the Hilton La Jolla Torrey Pines, San Diego, CA). Join 300+ leading digital marketing pioneers willing to share their own digital strategies in this interactive, engaging “TED-styled” healthcare marketing summit and walk away with 2 years worth of actionable new digital marketing strategies and expertise in just 3 days!

Want to hear multiple weekly digital marketing trends and strategies from leading visionaries and experts? Subscribe to our weekly Podcast Series and receive new episodes, tips and resources directly from Curtis & Coulter weekly to your inbox

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