Blog
Social and Digital Empowerment of Patient
Social and Digital Empowerment of Patient Communities: Sharing GSK’s Living with Lupus Story Creating the ultimate digital customer experience is a goal that organizations across all types of industries are talking about. Healthcare organizations should be at the top...
Stop Selling Products: Start Solving Problems
Problem Solving through your Marketing: What is this and how can it help me? Introducing a new product into the marketplace is risky, and companies often experience difficulties - especially in the healthcare and medical device world. Sometimes, the product is...
Driving Organic Growth without Conventional Marketing Strategies
The healthcare industry is progressive in many ways, but marketing strategy tends to lag behind other consumer-centric industries. Why? Healthcare marketers are expected to take full control of the customer experience in the coming years - patient outcomes being the...
Which digital health marketing trends will significantly impact you by 2021?
The healthcare industry is progressive in many ways, but digital marketing strategy tends to lag behind other consumer-centric industries. Why? Healthcare marketers are expected to take full control of the customer experience in the coming years - patient outcomes...
How Can Healthcare Marketers Engage Busy Physicians? 5 Strategies
For pharma and medical device manufacturers, reaching and engaging today’s busy physicians and C-suite executives is more challenging than ever. According to the 2016 Survey of America’s Physicians, they, are so busy they have no time to see even additional patients,...
Navigating the Storm: How to Effectively Handle an Unexpected PR Crisis
In today’s connected world, news travels fast, especially if it is bad news. The smallest incident can snowball into a crisis and every organization. Fortune 500s to start-ups are all vulnerable. At some point, most organizations will face some sort of a public...