Problem Solving through your Marketing: What is this and how can it help me?
Introducing a new product into the marketplace is risky, and companies often experience difficulties – especially in the healthcare and medical device world. Sometimes, the product is suitable but there is a problem with one of the steps required for a marketing plan. If a company fails to carry out its marketing activities diligently, the product introduction can fail. You can solve such problems if you can identify where your company’s marketing went wrong and take corrective action quickly. Key criteria to pay attention to include your target market, pricing, channels, promotion amongst others. .
This week’s available presentation is titled “Stop selling products. Start solving problems: Elevating your B2B Business via Segmentation and Digital Utilization” from medical device digital marketing leadership pioneer, Ajoy Mahtab, Former Vice President of Global Marketing at BD. This presentation examines how all customers are not created equal and who should you serve? Additionally, it covers efficiency & scalability, assessments to help our customers understand current baseline, recommendations and training to help customers achieve best practices and finally, the path to success.
Are you looking to revolutionize your healthcare digital marketing strategy in post pandemic? Would you like to hear directly from the healthcare industry’s leading digital marketing disrupters and game-changers?
Consider joining us at the 2020 MedDev eMarketing Summit (December 1-3, 2020 at the Hilton La Jolla Torrey Pines, San Diego, CA). Join 300+ leading digital marketing pioneers willing to share their own digital strategies in this interactive, engaging “TED-styled” healthcare marketing summit and walk away with 2 years worth of actionable new digital marketing strategies and expertise in just 3 days!
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Not sure that I will be travelling to San Diego in December 2020, but it would be great if there would be an opportunity to attend virtually. The line up looks great and I have already put the dates in the diary.